1. Developing your personal brand T.A. McCannFounder and CEO

2. The brand called You (or me) My background Serial entrepreneur, engineer and geek Active mentor, advisor and speaker Focus on business communications, collaboration and community Why You will get smarter, faster and better Test, refine and introduce new ideas Because it is fun and rewarding and low $ cost Because you can…. How 2

3. Strategies for leadership success Make yourself “public” and interesting (Section 4 - “Never Eat Alone”) Gist Public Profile (gist.com/tamccann) LinkedIn (linkedin.com/in/tamccann) Establish “thought leadership” with content and connections Twitter (@refrigeration) and Twitter lists Blog (techsavvyagent.com/) Video/audio interviews (scobleizer.com) Be a “connector” (people + content) Liberally make introductions with context Share your expertise/ideas (e.g. slideshare.com or linkedin.com/answers) 3

4. Maximizing content value Listen >> (learn) Share >> (make connections) Contribute >> (have an opinion) Create >> (break new ground) Content (e.g. Twitter) balance (for every 10 posts) 5 about your space/industry/peers –make people smarter 3 about your product/success – you play a role 2 personal – you are human 4

5. The solution… 5 1/13/11

6. A network of influencers 6

7. Social Business Profile – everything I need 7

8. Gist for Outlook – “in context” 8

9. Gist for Chrome and Firefox 9

10. Mobile – smart, relevant information, on the go 10

11. A few things to consider Build technology muscle Discovery, try, review and recommend – getting stronger Aggressively blend and evolve tools and process Tactics are better than strategy, nobody really knows what they are doing What we have learned at Gist… Best to worst in terms of content/value (customer acquisition, thought leadership) Twitter, Blog, Video (interviews, how-to), Facebook, LinkedIn, Q&A Blog Lists and data posts (top 10 tools for X) Sponsored and guest posts, but very, very low $ investment Get really good at “social content acceleration” Cross connect the channels (post once, publish lots) Cross connect people (invite and share) 11

12. Summary Be a public and establish thought leadership Connect people to people and people to content Listen>> share>> contribute >> create Use technology and process to scale Your network is the key to your success 12

13. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. » gist.com/tamccann Peter Drucker Management challenges of the XXIst Century-1999

14. Company Profiles – everything I need in one place 14

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