 Measurable goals and strategies for an identified main target group with an evaluation of their  decision making processes.  Evaluation of barriers, constraints that might affect plan implementation and how they might be overcome. Your response should include consideration of ethical and legal issues in  marketing.  Justify recommendations for pricing, distribution and communication policies.  The relative importance of brand loyalty, corporate image and repeat purchasing for this group  How you would measure campaign effectiveness and identify the key requirements of such a  plan .

1. group with an evaluation of their
Evaluation of barriers, constraints that might affect plan
implementation and how they might be overcome. Your
response should include consideration of ethical and legal
issues in
importance of brand loyalty, corporate image and repeat
ld measure campaign
effectiveness and identify the key requirements of such a plan