1. Target Audience
Research
Tamira Bello

2. Social Realist Film Distributors
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A-Film Distribution
IFC Films King Record Co. Optimum
A-Film Home Entertainment
Canal Film
Madman Entertainment
Netflix
Officine UBU
Channel 4 Television Corporation
Sony Pictures Classics
Fox Film Corporation
Revolver Entertainment
BBC2

3. Promotion
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The style of promotion can show clearly what type of target
audience the distributors are trying to reach purely by what the
promo is and what it shows, the way the language is used and
the style of the promo.
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For example the “Kidulthood” poster promotion shows a picture
of the main cast of the movie in a setting. The picture shows a
hint that there is going to be violence in the movie which shows
that they may have been trying to attract the younger people
such as around the ages of 18-25 years old
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On the poster promotion for “Nil By Mouth” it shows the
comment “The most intense film of the year” this gives you an
idea of the target demographic they were trying to reach as
young people would not usually use that kind of language or are
fans of intensity.

4. Where could it be
distributed/advertised?
• The distribution for these movies are shown on various places such as :
• Sight and sound magazine
Would be aimed at an older audience as the younger audience would be less
likely to be reading that magazine
• IMDB
Would be aimed towards a young/middle aged audience as a lot of young
people go on there to find out information but older people still go on
there as well
• They promote in the most appropriate place for their target demographic,
so they would promote in a section that they know their target audience
are at a lot

5. Formats of promotion
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There are a variety of different formats of promotion such as:
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Television (adverts, Trailers, previews... )
Radio (Adverts, interviews...)
Internet (sharing, side of page advertisments, adverts...)
Cinema previews (Trailers)
Merchandise (clothes, toys, household objects to promote)
Buses (shows cinema dates, catchphrase, celeb)
Magazines
Posters
Billboards
The lexis will vary depending on the target demographic, for example: they would
use more quick and exciting words if they were after younger years whilst they
would use more complex words for the older ages.

6. Promotion
• The way that the distribution team and the marketing
team promote a movie is one of the most crucial things
in the production of a movie. It is partially up to how
much the movie has been promoted to how well the
movies opening weekend would be. If a movie is
promoted very well it will have very high viewings on
the first weekend and then the viewings would go
down as time goes whilst if the movie is not promoted
well not many people will go and see it on the opening
weekend and they would not go and see it afterwards
so the movie would not be as successful

7. Arthouse & Independent cinemas
2 places that screen social realist films are art house and independent
cinemas.
Arthouse - Art houses usually show “Artfilms” which is is typically a serious,
independent film aimed at a smaller audience rather than a mass market
audience.
Independent cinema - Is a place that shows films made outside the
traditional studio system or made by independent producers

8. Arnolfini, Bristol
• Arnolfini is a Space For Ideas. In a fantastic waterside location at the heart
of Bristol’s harbourside.
• Arnolfini is one of Europe’s leading centres for the modern arts as it
presents original, new work in the visual arts, performance, dance, film,
music and events, that includes a programme of educational activities.
• There are five places, a theatre, a cinema auditorium, Reading Room and
Light/Dark Studios.
• It also has one of the country’s best arts bookshops as well as a Café Bar.
• Arnolfini is a registered charity.
• Entrance to the building and the exhibition spaces is completely free
• This shows that they have a passion for the arts and they are trying to
attract people who have a passion for them to unless they would not
make it free, it seems like they are trying to attract younger years as it is
experimental and has hobbies to do and things to watch and tries to
educate, even though it could also benefit other variety of ages

9. Cornerhouse
Cornerhouse is Manchester’s international centre for contemporary visual arts and
independent film.
Cornerhouse was founded by the Greater
Manchester Visual Arts Trust and opened in
1985.
It is located on Oxford Road, Cornerhouse
houses is three floors of contemporary art
galleries, three screens showing the best of
independent cinema, a bar, café and a
bookshop and we get around 500,000
visitors every year.
Tthey merged with Manchester’s Library
Theatre Company as part of Greater
Manchester Arts Centre Ltd. It is the first
step to creating a dynamic, vibrant new
producing arts organisation.
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Opening Times
Box Office
Mon - Sun 12:00 - 20:00
Galleries
Mon Closed, except for Bank Holidays
Tue - Sat 12:00 - 20:00
Sun 12:00 - 18:00
Bookshop
Mon - Sun 12:00 - 20:00
Ground Floor Bar
Mon - Thu 10:00 - 23:00
Fri - Sat 10:00 - 00:00 midnight
Sun 11:00 - 22:30
Café
Mon - Thu 11:00 - 23:00
Fri - Sat 11:00 - 00:00 midnight
Sun 11:00 - 22:30

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Love Film stylised as “LOVEFiLM” is a UKbased popular DVD rental by
mail and streaming video on demand In the
UK and Germany.
Users rent the movie by mail and get it
online and have to send it back after a
certain amount of time.
After returning the movie you can rate
LOVEFiLM to knnow good it has been so that
it can improve and you can also rate the
movie.
It seems like the target audience for
LOVEFiLM is young adults around the age of
18-25 years old because some teenagers do
not have credit card and would not bother
to give critique after yet young adults would
usually have cards and also enjoy watching
movies a lot more.
It was founded in 2002 by
Graham Bosher
Alex Chesterman
Paul Gardner
Saul Klein
William Reeve
Simon Franks
Antony Ceravolo

11. • Internet
• Movie
• Data
• base
is an online database of information related to films, television
programs and video games.
You can edit the IMDb pages if you have an account and add and
remove whatever information you want. You also can rate the
media out of ten and post comments.
This shows that they are trying to reach out to everybody
because it is a basic website for people find information about.
You could also say that they are reaching out to film lovers as
the website is mainly based around films.

12. MUBI is a worldwide film website that mixes with social networking, an
online magazine and a subscription video-on-demand service
It is similar to LOVEFiLM but instead it also has a variety of independent and
foreign films whilst LOVEFiLM revolves around mainstream films
It also has a slight similarity to IMDb as it has information on films but not
into as much detail.
This is showing that this website is for film lovers who are also interested in
non mainstream films as well as mainstream films and they make it
affordable so that most people can use it and because it is worldwide
and it shows a variety of different countries movies it is making people
more interested in other types of movies

13. What do you know about your audience?
There is a lot of information you would need to find out for target demographic research
This includes:
Gender
Male
Female
Age groups
Children
Teens
Adults
Elderly
Genre they enjoy
Horror
Romance
Action
Comedy
....
Area you live in
Your hobbies
work/education
How they look
Their personality
And so on...
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What area do you
live in?
How would you
describe your area?
How old are you?
What are your
hobbies?
What kind of movies
do you like to watch?
Are you in full time
work/education