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CRC	
  Six	
  Figure	
  Pro
                                               Webinar	
  Series

                                             Twi5er	
  for	
  Execu9ve
                                                 Job	
  Seekers

                                               Building	
  A	
  Profile
                                                   #Hashtags
                                                    #Chats




                                                  William	
  Gladhart
                                                       MBA-­‐M


Will Gladhart is a Digital & Social Media consultant who helps
businesses and companies build community persona and brand identity
online, using the tools of Social Media.


Will has five plus years of social media strategy, 10+ years of sales and
marketing experience and an MBA in Marketing.
Will’s forte is guiding, crafting, developing and managing a business’s
online marketing initiatives and efforts as well as being versed in
traditional marketing media platforms. He also assist and trains
companies on implementation of Social Media Crisis Management
plans.


Will is versed in website redevelopment to include social media, Social
Media Page Management, Search Engine Optimization (SEO), Pay-
per-Click, Google Analytics/ Alerts, Facebook content development,
Twitter Analytics & Content, Blog Management, Podcasts and all things
online!


Email: will.gladhart@gmail.com
Cl: 562-881-4484



                                                                            1
Signing	
  In
Go	
  to	
  Twi(er.com.	
  	
  Enter	
  your	
  Full	
  Name,	
  Email	
  Address	
  and	
  a	
  password
Recommend	
  you	
  make	
  a	
  password	
  decently	
  complex,	
  with	
  one	
  capital,
alphanumeric	
  and	
  1	
  character/	
  number.
Twi(er	
  can	
  been	
  hacked	
  if	
  you	
  have	
  a	
  very	
  simplisDc	
  password.


Want	
  to	
  make	
  a	
  men*on	
  about	
  your	
  email	
  address.	
  	
  You	
  may	
  want	
  to
consider	
  seFng	
  up	
  a	
  dummy	
  or	
  social	
  media	
  only	
  email	
  outside	
  of	
  your
corporate	
  or	
  personal	
  email	
  address.	
  	
  I	
  have	
  found	
  direcDng	
  all	
  social	
  media
and	
  email	
  updates	
  into	
  a	
  secondary	
  email	
  address,	
  such	
  as
willgladhartsm@gmail.com	
  keeps	
  one	
  from	
  being	
  overloaded	
  with	
  the
barrage	
  of	
  updates,	
  news	
  and	
  changes	
  every	
  minute	
  in	
  Social	
  Media.	
  	
  Keeping
your	
  primary	
  business	
  email	
  Inbox	
  unclu(ered	
  really	
  helps	
  determine	
  what	
  is
important	
  and	
  a	
  non-­‐important	
  read.




                                                                                                                   2
Signing In, Twitter Home Page


This is also the page you will return to unless you click the “remember
me” checkbox under your username.
Once you have clicked “remember me” you will automatically go to your
Twitter home page each time you type in “Twitter.com”




                                                                          3
Twitter Verification Screen


Now,	
  you	
  will	
  see	
  a	
  screen	
  where	
  Twi(er	
  is	
  checking	
  your	
  name,	
  validaDng	
  an
email	
  address,	
  checking	
  your	
  password	
  and	
  assessing	
  if	
  your	
  name/	
  username
is	
  available.	
  	
  You	
  can	
  change	
  the	
  usernname	
  here,	
  but	
  recommend	
  keeping	
  it
simple.	
  	
  eg.	
  	
  @willgladhart	
  or	
  @willgladhart1	
  (how	
  you	
  will	
  be	
  idenDfied).




                                                                                                                     4
Recommended	
  People	
  To	
  Follow	
  Step


When	
  Twi(er	
  creates	
  your	
  account,	
  it	
  gives	
  you	
  a	
  list	
  of	
  recommended
people	
  to	
  follow.
You	
  can	
  skip	
  this	
  step.




                                                                                                        5
Interest Suggestions


Next	
  you	
  are	
  directed	
  to	
  select	
  your	
  interests.	
  	
  Again,	
  another	
  step	
  you	
  can
skip	
  and	
  return	
  to	
  later.




                                                                                                                      6
Networking Via Email Suggestion


Highly recommend completing this step. You	
  can	
  synchronize	
  your	
  various
email	
  accounts.
You	
  do	
  not	
  have	
  to	
  complete	
  this	
  step	
  and	
  can	
  return	
  to	
  it	
  later,	
  but	
  this	
  step
will	
  verify	
  other	
  fellow	
  Tweeters	
  you	
  may	
  have	
  in	
  your	
  address	
  book,




                                                                                                                                  7
Accepting Twitter Email Conformation


A pop up will appear at the top of the Twitter window once you
complete (or skip) the email sync step.
Now	
  you	
  have	
  to	
  go	
  to	
  your	
  email	
  address	
  (the	
  one	
  you	
  signed	
  up	
  with)	
  and
confirm	
  you	
  email	
  address.


Go	
  to	
  your	
  email,	
  click	
  the	
  link	
  to	
  confirm	
  the	
  address	
  and	
  you	
  are	
  directed
back	
  to	
  the	
  Twi(er	
  user	
  home	
  page.
You’ll	
  also	
  receive	
  an	
  email	
  confirming	
  the	
  email	
  confirmaDon	
  (next	
  slide)	
  and
“Welcome	
  To	
  Twi(er”	
  message.




                                                                                                                         8
Twi(er	
  Email	
  Confirming	
  Your	
  Email	
  ConformaDon


You	
  will	
  receive	
  an	
  email	
  confirming	
  the	
  email	
  confirmaDon	
  and	
  welcoming
you	
  to	
  Twi(er.
Now	
  you	
  can	
  begin	
  creaDng	
  a	
  professional,	
  execuDve	
  profile.
You	
  can	
  click	
  on	
  any	
  of	
  the	
  links	
  on	
  this	
  second	
  email	
  to	
  return	
  to	
  the	
  Twi(er
home	
  user	
  page	
  or	
  access	
  your	
  profile	
  informaDon.




                                                                                                                                 9
Twitter Home User Page


On this page you will see a “Get Started” section to the right hand side
of the page.
First, you will want to visit item No. 3 ‘Set Up Your Profile’ to create
your job seeker’s profile.




                                                                           10
Twi(er	
  User	
  Profile	
  Page	
  Blank


Here’s	
  where	
  you	
  can	
  upload	
  your	
  professional	
  headshot,	
  a	
  link	
  to	
  your
VisualCV.com,	
  website,	
  blog	
  or	
  LinkedIn	
  profile	
  and	
  add	
  a	
  short,	
  160	
  character
descripDon	
  about	
  yourself.




                                                                                                                 11
Twitter User Profile Page, With Info


If	
  you	
  are	
  a	
  job	
  seeker,	
  put	
  a	
  descripDon	
  of	
  the	
  exact	
  Dtle	
  you	
  are	
  seeking	
  and
the	
  type	
  of	
  company	
  you	
  are	
  seeking	
  employment	
  with.	
  	
  Otherwise,	
  put
something	
  relevant	
  to	
  you	
  or	
  the	
  company	
  you	
  work	
  for.	
  	
  Again,	
  if	
  you’re	
  sDll
working,	
  yet	
  prospecDng,	
  take	
  care	
  because	
  people	
  will	
  find	
  of	
  follow	
  you.


You	
  also	
  have	
  the	
  opDon	
  of	
  posDng	
  your	
  Tweets	
  to	
  your	
  personal	
  FB	
  page.	
  	
  I
do	
  not	
  recommend	
  linking	
  to	
  FB,	
  your	
  personal	
  friends	
  may	
  become	
  highly
annoyed	
  if	
  you	
  are	
  in	
  a	
  chat	
  session	
  and	
  there	
  are	
  20+	
  Tweets	
  on	
  the	
  FB	
  wall
in	
  30	
  minutes.	
  Overload!


Note:	
  	
  If	
  you	
  are	
  going	
  to	
  use	
  Twi(er	
  exclusively	
  for	
  job	
  searching,	
  do	
  not
bother	
  doing	
  through	
  the	
  seFng	
  up	
  the	
  picture,	
  ‘descripDon	
  of	
  you’	
  process.
If	
  you	
  are	
  going	
  to	
  Tweet,	
  parDcipate	
  in	
  chats,	
  then	
  set	
  up	
  the	
  enDre	
  profile.


You	
  have	
  opDons	
  of	
  choose	
  a	
  background,	
  determining	
  if	
  you	
  want	
  mobile
text	
  alerts	
  and	
  modifying	
  other	
  opDons	
  to	
  your	
  account.
I’ll	
  leave	
  those	
  for	
  you	
  to	
  explore.



                                                                                                                                  12
Twitter Job Seeker Profile, Home Page


The complete, basic profile look. Prepare to Tweet!




                                                      13
WGC Professional Business Profile Example


Note: Many people ask about having a Twitter “custom background.”
Reality, unless you are a designer or programmer, do not bother or
spend money having one of these custom backgrounds created.
Typically, the user cannot view the custom page because of Twitter’s
continued changes to the format and layout.
Keep it simple with a basic Twitter user profile.




                                                                       14
TweetDeck Tweet Stream Platform
http://www.tweetdeck.com


HootSuite Tweet Stream Platform
http://www.hootsuite.com




                                  15
Seesmic Tweet Stream Platform
http://www.seesmic.com


Seesmic is a little more robust than TweetDeck in terms of streamed
content. If you are not a full scale Social Media Marketing or tools user,
this platform might be a little overwhelming than you want. Seesmic
allows the user to populate Twitter, Facebook, LinkedIn feeds as well
as CheckIn streams like FourSquare or Gowalla.
Pretty much anything that is online and has a social media or RSS feed
is game.




                                                                             16
Twitbird Pro                    TweetDeck




                 Twitter                        Seesmic


Smartphone Apps for iPhone
Twitbird Pro
Twitter
TweetDeck
Seesmic


Top 5 Twitter Apps for iPhone (March 2011)
http://www.tipb.com/2011/03/05/top-5-twitter-apps-iphone/


Top 7 Android Twitter Apps (February 2011)
http://www.zdnet.com/blog/mobile-news/top-7-android-twitter-
apps/1164




                                                               17
Presenta9on	
  available	
  for	
  FREE	
  download
with	
  screen	
  captures,	
  direc9ons,	
  website
           links	
  and	
  author	
  notes	
  at
   	
  www.slideshare.net/tammykabell



              Will	
  Gladhart	
  ConsulDng
              will.gladhart@gmail.com
                      562-­‐881-­‐4484




                                                       18
CRC Six Figure Pro Webinar Series, Twitter for Executive Job Seekers PDF SlideNotes

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CRC Six Figure Pro Webinar Series, Twitter for Executive Job Seekers PDF SlideNotes

  • 1. CRC  Six  Figure  Pro Webinar  Series Twi5er  for  Execu9ve Job  Seekers Building  A  Profile #Hashtags #Chats William  Gladhart MBA-­‐M Will Gladhart is a Digital & Social Media consultant who helps businesses and companies build community persona and brand identity online, using the tools of Social Media. Will has five plus years of social media strategy, 10+ years of sales and marketing experience and an MBA in Marketing. Will’s forte is guiding, crafting, developing and managing a business’s online marketing initiatives and efforts as well as being versed in traditional marketing media platforms. He also assist and trains companies on implementation of Social Media Crisis Management plans. Will is versed in website redevelopment to include social media, Social Media Page Management, Search Engine Optimization (SEO), Pay- per-Click, Google Analytics/ Alerts, Facebook content development, Twitter Analytics & Content, Blog Management, Podcasts and all things online! Email: will.gladhart@gmail.com Cl: 562-881-4484 1
  • 2. Signing  In Go  to  Twi(er.com.    Enter  your  Full  Name,  Email  Address  and  a  password Recommend  you  make  a  password  decently  complex,  with  one  capital, alphanumeric  and  1  character/  number. Twi(er  can  been  hacked  if  you  have  a  very  simplisDc  password. Want  to  make  a  men*on  about  your  email  address.    You  may  want  to consider  seFng  up  a  dummy  or  social  media  only  email  outside  of  your corporate  or  personal  email  address.    I  have  found  direcDng  all  social  media and  email  updates  into  a  secondary  email  address,  such  as willgladhartsm@gmail.com  keeps  one  from  being  overloaded  with  the barrage  of  updates,  news  and  changes  every  minute  in  Social  Media.    Keeping your  primary  business  email  Inbox  unclu(ered  really  helps  determine  what  is important  and  a  non-­‐important  read. 2
  • 3. Signing In, Twitter Home Page This is also the page you will return to unless you click the “remember me” checkbox under your username. Once you have clicked “remember me” you will automatically go to your Twitter home page each time you type in “Twitter.com” 3
  • 4. Twitter Verification Screen Now,  you  will  see  a  screen  where  Twi(er  is  checking  your  name,  validaDng  an email  address,  checking  your  password  and  assessing  if  your  name/  username is  available.    You  can  change  the  usernname  here,  but  recommend  keeping  it simple.    eg.    @willgladhart  or  @willgladhart1  (how  you  will  be  idenDfied). 4
  • 5. Recommended  People  To  Follow  Step When  Twi(er  creates  your  account,  it  gives  you  a  list  of  recommended people  to  follow. You  can  skip  this  step. 5
  • 6. Interest Suggestions Next  you  are  directed  to  select  your  interests.    Again,  another  step  you  can skip  and  return  to  later. 6
  • 7. Networking Via Email Suggestion Highly recommend completing this step. You  can  synchronize  your  various email  accounts. You  do  not  have  to  complete  this  step  and  can  return  to  it  later,  but  this  step will  verify  other  fellow  Tweeters  you  may  have  in  your  address  book, 7
  • 8. Accepting Twitter Email Conformation A pop up will appear at the top of the Twitter window once you complete (or skip) the email sync step. Now  you  have  to  go  to  your  email  address  (the  one  you  signed  up  with)  and confirm  you  email  address. Go  to  your  email,  click  the  link  to  confirm  the  address  and  you  are  directed back  to  the  Twi(er  user  home  page. You’ll  also  receive  an  email  confirming  the  email  confirmaDon  (next  slide)  and “Welcome  To  Twi(er”  message. 8
  • 9. Twi(er  Email  Confirming  Your  Email  ConformaDon You  will  receive  an  email  confirming  the  email  confirmaDon  and  welcoming you  to  Twi(er. Now  you  can  begin  creaDng  a  professional,  execuDve  profile. You  can  click  on  any  of  the  links  on  this  second  email  to  return  to  the  Twi(er home  user  page  or  access  your  profile  informaDon. 9
  • 10. Twitter Home User Page On this page you will see a “Get Started” section to the right hand side of the page. First, you will want to visit item No. 3 ‘Set Up Your Profile’ to create your job seeker’s profile. 10
  • 11. Twi(er  User  Profile  Page  Blank Here’s  where  you  can  upload  your  professional  headshot,  a  link  to  your VisualCV.com,  website,  blog  or  LinkedIn  profile  and  add  a  short,  160  character descripDon  about  yourself. 11
  • 12. Twitter User Profile Page, With Info If  you  are  a  job  seeker,  put  a  descripDon  of  the  exact  Dtle  you  are  seeking  and the  type  of  company  you  are  seeking  employment  with.    Otherwise,  put something  relevant  to  you  or  the  company  you  work  for.    Again,  if  you’re  sDll working,  yet  prospecDng,  take  care  because  people  will  find  of  follow  you. You  also  have  the  opDon  of  posDng  your  Tweets  to  your  personal  FB  page.    I do  not  recommend  linking  to  FB,  your  personal  friends  may  become  highly annoyed  if  you  are  in  a  chat  session  and  there  are  20+  Tweets  on  the  FB  wall in  30  minutes.  Overload! Note:    If  you  are  going  to  use  Twi(er  exclusively  for  job  searching,  do  not bother  doing  through  the  seFng  up  the  picture,  ‘descripDon  of  you’  process. If  you  are  going  to  Tweet,  parDcipate  in  chats,  then  set  up  the  enDre  profile. You  have  opDons  of  choose  a  background,  determining  if  you  want  mobile text  alerts  and  modifying  other  opDons  to  your  account. I’ll  leave  those  for  you  to  explore. 12
  • 13. Twitter Job Seeker Profile, Home Page The complete, basic profile look. Prepare to Tweet! 13
  • 14. WGC Professional Business Profile Example Note: Many people ask about having a Twitter “custom background.” Reality, unless you are a designer or programmer, do not bother or spend money having one of these custom backgrounds created. Typically, the user cannot view the custom page because of Twitter’s continued changes to the format and layout. Keep it simple with a basic Twitter user profile. 14
  • 15. TweetDeck Tweet Stream Platform http://www.tweetdeck.com HootSuite Tweet Stream Platform http://www.hootsuite.com 15
  • 16. Seesmic Tweet Stream Platform http://www.seesmic.com Seesmic is a little more robust than TweetDeck in terms of streamed content. If you are not a full scale Social Media Marketing or tools user, this platform might be a little overwhelming than you want. Seesmic allows the user to populate Twitter, Facebook, LinkedIn feeds as well as CheckIn streams like FourSquare or Gowalla. Pretty much anything that is online and has a social media or RSS feed is game. 16
  • 17. Twitbird Pro TweetDeck Twitter Seesmic Smartphone Apps for iPhone Twitbird Pro Twitter TweetDeck Seesmic Top 5 Twitter Apps for iPhone (March 2011) http://www.tipb.com/2011/03/05/top-5-twitter-apps-iphone/ Top 7 Android Twitter Apps (February 2011) http://www.zdnet.com/blog/mobile-news/top-7-android-twitter- apps/1164 17
  • 18. Presenta9on  available  for  FREE  download with  screen  captures,  direc9ons,  website links  and  author  notes  at  www.slideshare.net/tammykabell Will  Gladhart  ConsulDng will.gladhart@gmail.com 562-­‐881-­‐4484 18