How consumers use technology and the impacts on their lives
Creatopia
1.
2. Creatopia by Dubai Culture
Local Launch
The brief:
Develop the identity and launch campaign
for Creatopia – an online platform by Dubai Culture
for artists and creatives in the Middle East to share their
work, interact with peers and source opportunities.
Unique Selling Point:
A first-of-its-kind platform in the Middle East, providing
a rewarding and engaging experience for the local
creative community.
We positioned it as:
A digital community of creative individuals that brings
people together and provides opportunities to support
and grow a local culture of creativity.
3. Creative solution:
We developed a comprehensive brand identity,
designed the website and launched the brand
with a grand opening event and integrated
ATL campaign.
Highlights included:
- Fun, interactive direct communications material
- Large-scale launch event
- Print campaign material was sourced through crowd-
sourced art from members of our online
platform
- Recruitment of artists through activities in art centres,
galleries, universities, and a paid media campaign
using a contextual and pragmatic approach.
Results:
KPI of acquiring 3000 Creatopians acheived.
Creatopia by Dubai Culture
Local Launch
