1. Introducing XingCloud
Ultimate global delivery in the Fastest & Easiest way

2. WHY
A game should do global delivery

3. Publish your game in globally unified way
[Harbo Hotel]
[Travian]
[Zynga]
[Yahoo Twitter Facebook Google]
[ELEX]
V.
S
Divide your game into different market
with different publisher
It works in China but not in the world

4. Fragmented Markets beyond your expectations
Non-Facebook markets
+
Non-English markets
Many localmarkets require optimization
+
Asian markets vast but different

5. Tap into non-English market
+70% revenue increase
+
Tap into non-Facebook market
First-mover advantage into potential platforms
+20% revenue increase
+
Add new country
but no more cost & no more delay

6. 250
200
150
100 rev
50 cost
0
250
200
150
100 rev
50 cost
0
2011/11/12

7. It is important
to increase your app wordwide coverage
BUT at least cost

8. Challenges
Globalization is more than just translating

9. Even the translation effort is beyond your expectations
Static Resources Dynamic Resources Website Image Frequency of
(Front-End, (Mail, Information, Resources Resources iteration
Backend, Website notice,
Database, Flash) Game notice, Feed)
Software × Every 6 months
Website × × × Every month
Game × × × × Every week
First Step to Your Global Success:
Managing resource files in the most speedy and cost efficient way

10. 1. Different 8. Translation team
technical staff 9. The technical
will adopt print
(Front-End, Back- team will change
screen methods to
End, Flash) to according to issues
point out the visual
collate language highlighted
and language errors
packs
7. Testing begins for
2. Send the relevant each language
language packs to 10. Compile,
versions, with the
the Business translation team proof translate and test
Development (BD) every module
reading at the same
Team
time
3. The BD staff will 11. Deploy to
6. The technical
send to different different global
team will insert the
agents and servers (Front-End,
packs into the game
translation teams Back-End, Flash)
4. Translation teams 5. BD staff will tidy
will send the the files and send to
translated packs
different technical
back at time
staff
intervals
11 steps just to accomplish only one translation iteration
is impossible for your daily app update

11. Many hidden & unknown traps
Manage 100+ different sns & portals
Manage customer support in different languages
OS & Browser compatibility issues
Global speed differences
Domain name strategies
Font differences
200+ local payment channels tuning & optimization
Global payments unable to satify BRICs and virtual goods

12. HOW
To globally deliver your game at lowest cost

13. 1-Stop solution to Globalization
Aggregate the difference , Keep the integrity
Global Delivery API for 100+ platforms
+
Transparent Multilingualization Solution
+
Integrated Ad Management platform
6 in 1 +
Global Hosting in 50+ countries
+
Integrated Payment for 200+ channels
+
Social Metrics for Games

15. Global Delivery API
Connects 100+ platforms with 1 API
Takes just 30 minutes to integrate

17. Multilingualization
Leading translation management platform
+
Manual translation at lowest cost
+
Native Translation at the highest quality
Code level translation API
+
No need to change code structure
+
No need to manage dynamic text
Regions Covered
East Asia: China, Japan, Korean, Thailand, Vietnam, Malaysia, Singapore, India
Latin America: Argentina, Brazil, Bolivia, Colombia, Ecuador, Mexico, Peru, El Salvador, Venezuela
Europe: Portland, Netherland, Turkey, Germany, Russia, Hungary
Arabic World

19. Integrated Ad Management Platform
Manage 40+ ad channels on 1 dashboard
Publish ad campaigns in 12+ languages in just 1 minute
Automatically tunes your ads with different combinations
Takes care of all the media buying at fixed ROI

22. Total Solution for Game Operation
Socially Oriented Operation Metrics Measurement
Acquisition > Retention > Monetization
+
Dedicated customer support outsourcing
+
Dedicated community support
+
Email Marketing managment
+
Social media management
Facebook + Twitter account management

24. Payment Integration
1 Interface
=
200+ Payment Channels
+
50+ Countries

26. Cloud Hosting
Ensure highest service quality in every country
Handle tremendous increase in DAU
Extremely low cost
Dedicated Cloud servers around the world
East Asia, Latin America, North America, Europe

27. Choose XingCloud
To say goodbye to publisher
&
Manage your game at all your will

28. Services Offered With XingCloud
Global Delivery 1 API to 50+ Platforms
Multilingualization API level support, High Quality & Low Cost
Integrated Ad Management Aggregate 40+ Ad Channels, Focus on ROI & Intelligent Tracking
Total Solution for Game Operation ARM metrics & Service Outsourcing
Payment Integration Integrated Channels
Cloud Hosting Robust, Stable & Fast