Slides that were shared with the evening session of BCIT's media relations class. Parts of the information are less relevant than others as the presentation was first used in 2010. For more information on the context behind what was presented, please visit the blog section of http://www.tangmac.com.
Overview of the questions we’ll be looking at, and questions you should feel comfortable answering after this presentation. Quick look at what social media is, the types of social media, and why you should at the very minimum understand social media Crisis communications in social media, the approach and delivery, and some things as a communications professional you should look out for How to pitch in social media, and some of the other uses of social media – worth of coverage from blogger Who is familiar with social media? Give examples of other social media Who is on facebook? Who has a blog (do any of these blogs average more than 100 visitors per day)? Who is on twitter? Who has a flickr account?
Without getting into the technicalities of how this was done, bloggers who blogged enough about George Bush as a miserable failure were able to rig Google’s multibillion dollar search engine algorithm so that when you searched “miserable failure”, the Biography of President George W. Bush from the OFFICIAL White House web site would be the first thing that popped up
