2. Yakult Danone India (P) Ltd is a Joint Venture (JV) between Yakult
Honsha, Japan and Groupe Danone of France, both of which are
global probiotic leaders. The JV was formed in 2005 to manufacture
and sell probiotic products in the Indian market.
Yakult, a probiotic drink was launched in India in 2007, and is
presently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur,
Mumbai, Pune, Hyderabad, Chennai and Bangalore.
Yakult Danone India is working actively to build awareness about
probiotics and contribute to a healthier society. Yakult's benefits
have been scientifically established through years of research and
30 million people in more than 30 countries drink Yakult every day.
INTRODUCTION
3. HISTORY OF YAKULT
In 1930, Dr. Minoru Shirota, who was conducting
research in a microbiology lab at the Medical Faculty of
Kyoto University in Japan, became the first person in
the world to succeed in culturing a strain of lactic acid
bacteria beneficial to human health. This bacterium
was named "Lactobacillus casein Shirota strain" after
Dr. Shirota.
4. Yakult for Good Health
Yakult is a delicious probiotic drink that helps improve
digestion and helps build Immunity. Yakult contains
6.5 billion beneficial bacteria (Lactobacillus
casei strain Shirota) that reach our intestines alive and
restore the balance of the beneficial or friendly
bacteria in the gut. Daily consumption of Yakult
improves intestinal health and builds immunity.
Over 30 million people in more than 30 countries
including India trust Yakult and drink it every day
5.
6. Benefits of Yakult
The strain of bacteria in Yakult, Lactobacillus
casei strain Shirota was discovered by Dr.
Minoru Shirota, a Japanese scientist in 1930. It
has more than 80 years of research to back its
safety and efficacy. It is scientifically proven to
7. •Improve bowel movement and aid digestion
•Maintain balance of good and bad bacteria
•Reduce toxins in our body
•Help build the immune system (reduce risk of
infections)
8. Ingredients
•Skimmed Milk Powder,
• Sugar,
• Glucose,
• Natural and Natural Identical Flavor,
•Water and
• 6.5 billion Lactobacillus casei strain Shirota
10. YAKULT’S WORLDWIDE PRESENCE
Yakult is helping
people throughout the
world to enjoy
healthier lives. It has
an overseas network
based on the simple
idea that "Yakult =
Good Health“
12. OPERATIONAL STRATEGY OF YAKULT
WEAKNESSES
W1: Limited
flavor
W2: Storage
Difficulty
(temperature)
W3: Limited
Distribution
channel
STRENGTHS
STRENGTHS
S1: High brand
awareness
S2: Strong brand
reputation with
health benefits
13. OPPORTUNITIES
O1: Trend in health
concerns
O2: Increase in
number of
convenience stores
and hypermarkets
THREATS
T1: Competitors
provide many flavors,
packaging, and
promotions
T2: Expiration of
lactobacillus patent
gives rise to new
competitors
16. Few of the quality control measures:
•More than 100 checks are carried out to ensure that the final
product taste’s right and special care is taken to safeguard the
viability of the live Yakult bacteria.
•Workers wear special protective clothes.
•Workers sanitize their hands and pass through the air shower
before entering the production area.
•The bottling and filling area is controlled with germ free air.
•Every batch of Yakult produced is monitored for 24-hours before it
is dispatched for sale.
•Frequent testing at Yakult’s on-site quality control division makes
sure that each bottle of Yakult has more than 6.5 Billion beneficial
bacteria- Lactobacillus Casei Strain Shirota, and that the product is of
the highest standards, right up till the date of expiry.
17. FACILITY LOCATION
The Sonipat was chosen as the best option to setup
the factory as it was having fewer constraints with
regards to ground water, electricity etc.
According to them, Haryana government had
supported them as their policies are quite companies
friendly with regards to foreign investments.
Also, the labour is quite inexpensive over here and no
problem regarding them.
18.
19. PROCESS DESIGN
They follow Batch Production process with a continuous flow. No
rework can be done i.e. if there is any fault or malfunctioning of the
mixture in between the process, the whole batch has to be
discarded. They cannot go back and re-work or rectify the problem.
The suppliers are based all over India. Milk is procured from Hatsun
& Dynamix. While, Sugar is procured from Mawana & Symbaoli and
Glucose is procured from Maze Products & Sukhjeet.
The total cycle time is 70 Seconds. This means that it takes 70
seconds for a bottle of Yakult to get ready.
20.
21. SUPPLY CHAIN MANAGEMENT
Yakult does not believe in “Direct Selling”. It does not have any
Distributors. It has setup its own offices in every city.
Yakult’s unique distribution process –
• Yakult has roped in actress Kajol as brand ambassador and has
an army of girls to home-deliver Yakult on scooters, plans to
launch a low-sugar variant of Yakult.
• The Yakult Ladies, key components in the company’s
distribution system, are young, dynamic women propagating
good health and spreading cheer wherever they go.
• This system has been specifically created to help customers
fully understand the health benefits of probiotics, along with a
free sample, to help familiarize them with the delicious taste of
Yakult.
22.
23.
24. INDUSTRIAL VISIT to YAKULT
MANUFACTURING PLANT
Students of MANAV RACHNA INTERNATIONAL
UNIVESITY went for an industrial trip to Yakult factory
Sonipat on 3 September. Yakult is a fermented milk
drink containing 6.5 billion probiotic (friendly)
bacteria and is manufactured at this plant.
Factory operations Manager gave presentation
related to the history of Yakult and its production, to
the students. He also described the functions,
benefits of the product and its presence worldwide.
25. Students were taken around the plant and were explained
about the production and packaging process. Students
also interacted with the staff of the Yakult and were
shown videos of the drink. The process of making Yakult
is totally automated and is internationally designed as per
highest hygiene standards. Students cleared all their
queries and were also given the drink to taste.
Overall it was highly interactive and learning visit for the
students on the concepts related to production and
operations within a manufacturing plant.
