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Analytics, Big Data & TVC Advertising for Startups

http://adsplay.net
Or how to grow your startup with data-driven TVC campaign and XYZ tools.
Analytics
Big Data
TVC Advertising


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Analytics, Big Data & TVC Advertising for Startups

  1. 1. Analytics, Big Data & TVC Advertising for Startups Or how to grow your startup with data-driven TVC campaign and XYZ tools http://itvad.vn http://adsplay.net http://trueview.xyz
  2. 2. About me My info at http://nguyentantrieu.info 1. ½ software engineer and ½ entrepreneur 2. Tech Lead at AdsPlay.net and iTVad.vn 3. Founder at RFXLab.com and TrueView.xyz
  3. 3. 3 key questions in this presentation 1. Why’s Analytics? 2. Why’s Big Data? 3. Why’s TVC Advertising?
  4. 4. 1) Why is Analytics ?
  5. 5. Why is Analytics ? Source at https://hbr.org/2006/01/competing-on-analytics
  6. 6. You can not win big game without Analytics!
  7. 7. Winning in a Startup Game, you need … CIA (Customer Intelligence and Analytics)
  8. 8. But “CIA” needs “A Beautiful Mind” like you - Founders and Marketers Source at https://en.wikipedia.org/wiki/A_Beautiful_Mind_(film)
  9. 9. Who is “A Beautiful Mind” founder ? And one of founders of Apple
  10. 10. This is a CIA tool for “A Beautiful Mind” founders, which is built at AdsPlay.net We call it the “TrueView.xyz” … for XYZ (everything) in Digital Marketing !
  11. 11. 2) Why is Big Data ?
  12. 12. How ? Data-Driven Business This is Big Data
  13. 13. Data-driven strategies are really important steps to make important decision
  14. 14. Don’t waste your money ! Big Data could save ½ marketing budget
  15. 15. http://360.TrueView.xyz Big Data + Market Research for next- generation agency network = ???
  16. 16. 3) Why is TVC Advertising? TVC is Television Commercialssion commercials
  17. 17. Why is Advertising ?
  18. 18. But people hate Advertising, right ?
  19. 19. Think again after you watch this TVC
  20. 20. TVC Ad is about marketing core values with video ! Steve Jobs is the architect of Apple's Branding Strategy Source: https://www.youtube.com/watch?v=keCwRdbwNQY
  21. 21. Product branding is really important
  22. 22. Wait, Coca-Cola is not a startup ! Apple 1984 https://en.wikipedia.org/wiki/1984_(advertisement)
  23. 23. Why is TVC Advertising ? 1. Branding awesome product 2. Marketing core values 3. Connecting great UX with
  24. 24. Connecting UX (User eXperience) with (Customer) more simple !
  25. 25. TVC Advertising + Big Data = ? ⇒ It’s just about Awesome KPIs
  26. 26. Summary in 3 keywords #iTVadTVC #TrueViewXYZ #AdsPlayNet
  27. 27. Thank you ! Find out more at http://adsplay.net http://itvad.vn

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