Promotion Strategies For FINCARE Anti-Corrosion Coating for Air Conditioner

SUMMER INTERNSHIP PROJECT REPORT ON

“Promotion Strategies For FINCARE
Anti-Corrosion Coating for Air Conditioner”

UNDER THE GUIDANCE OF

Prof. Poonam Chouhan

SUBMITTED BY

Tanveer Singh Rainu

ROLL NO: A - 40

Master of Management Studies

2010-12

TO

THE UNIVERSITY OF MUMBAI

IN PARTIAL FULFILMENT OF TWO YEAR FULL TIME

DEGREE

OF

Master of Management Studies

GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

MATUNGA, MUMBAI 400 019.

CERTIFICATE

This is to certify that the study presented by Tanveer Singh Rainu to the
University of Mumbai in part completion of the two year full time degree
of Master of Management Studies under the title of Customer Satisfaction
Index has been done under my guidance.

To the best of my knowledge this project is in the nature of original work
that has not been submitted for any degree of this University or any other
University.

Signature of the Candidate

________________________

Tanveer Singh Rainu

Forwarded through the Research Guide

Signature of the Guide

Prof. Poonam Chouhan

Table of Content
Sr No. Topic Page No.
1 Introduction
1.1 Corrosion 2
1.2 Forms of Corrosion 3
1.3 Corrosion in India 5
1.4 Air Conditioners Market in India 6
1.5 HVAC Market in India 7
1.6 Company Profile 9
1.7 Product FINCARE 11
2 Research Profile
2.1 Objectives of Research 15
2.2 Literature Review 15
2.3 Scope 17
2.4 Limitations 17
3 Research Methodology
3.1 Research Design 19
3.2 Sample Design 20
3.3 Data Collection Tools 21
3.4 Data Analysis Techniques Used 22
4 Findings, Recommendations & Conclusion
4.1 Data Findings & Analysis 24
4.2 Recommendations 29
4.2.1 Journals 30
4.2.2 Exhibitions 32
4.2.3 Registration with Associations 34
4.2.4 Registration with B2B Websites 38
4.2.5 Registration with LinkedIn 39
4.3 Conclusion 41
5 Bibliography 43

ACKNOWLEDGEMENT

During the perseverance of this project, I was supported by different people, whose names if not
mentioned would be inconsiderate on my part. I would like to extend my sincere gratitude and
appreciation to Prof. Poonam Chouhan who initiated me into the study of “Promotion Strategies
For FINCARE Anti-Corrosion Coating for Air Conditioner”

It has indeed been a great experience working under her during the course of the project for her
invaluable advice and guidance provided through out this project.

I would also like to thank the following people who through their experience have enlightened
me on the practical aspects of this subject without whom the study would not have been carried
out successfully.
1. Dr. Sachin Joshi - Director of SK Formulations India Pvt. Ltd.
2. Mr. Pradeep Ingle – Chief Operating Officer SK Formulations India Pvt. Ltd.

PART 1
INTRODUCTION

Guru Nanak Institute of Management Studies Page 1

1.1 Corrosion

Corrosion is a process that takes place when essential properties within a given material begin
to deteriorate, after exposure to elements that recur within the environment. Most often, this
deterioration is noticed in metals and referred to as rust. What happens in this case is
thechemical reactions that are set up by an exposure of the electrons in the metal to the
presence of water and oxygen. As an example, a tin roof is exposed to the wind and the rain.

Corrosion is an electrochemical reaction involving electron transfer between materials. One
material is oxidised, and loses electrons. The other gains electrons and is reduced. The
material that loses electrons is called the anode, while the one that gains electrons is called
the cathode.

Corrosion is the disintegration of an engineered material into its constituent atoms due
to chemical reactions with its surroundings. In the most common use of the word, this means
electrochemical oxidation of metals in reaction with an oxidant such as oxygen. Formation of
an oxide of iron due to oxidation of the iron atoms in solid solution is a well-known example
of electrochemical corrosion, commonly known as rusting. This type of damage typically
produces oxide(s) and/or salt(s) of the original metal.

Corrosion is a naturally occurring electrochemical process. The presence of a tiny amount of
electrolyte on an unprotected metal surface can cause electrons to flow from a higher energy
area (anode) to a lower energy area (cathode) initiating and sustaining corrosion. Microscopic
droplets of water that are present in the air at 70-85% relative humidity most commonly serve
as the electrolyte.

THE CORROSION PROCESS: When moisture is present for prolonged periods of time,
corrosion "cells" are formed. These cells act as miniature batteries, feeding the transfer of
electrons as long as any oxygen-providing moisture is present.

Corrosion Process


1.2 Forms of corrosion

A quick review of the six forms of corrosion commonly found at HVAC and process cooling
piping systems is often helpful in understanding their end result. They are:

Generalized Corrosion

Generalized corrosion is the well distributed
and low level attack against the entire metal
surface with little or no localized penetration.
It is the least damaging of all forms of
corrosion. Generalized corrosion usually
occurs in environments in which the corrosion
rate is inherently low or well controlled - such
as for chemically treated closed circulating
systems, and in some open water systems.

Pitting Corrosion

Pitting is the most common form of corrosion
found where there are incomplete chemical
protective films, and insulating or barrier
deposits of dirt, iron oxide, organic, and other
foreign substances at the pipe surface. It is
prevalent at galvanized steel pipe, where any
failure of the galvanizing invokes a pitting
condition. Pitting corrosion may include:
crevice corrosion, water-line attack, under
deposit attack, impingement or erosion
corrosion attack, and concentration-cell
corrosion.

Galvanized Corrosion

This is an aggressive and localized form of
corrosion due to the electrochemical reaction
often found between two or more dissimilar
metals in an electrically conductive
environment. It occurs because the more
electronegative material (the anode) is attacked
by the more electropositive material (the
cathode).


Mic Corrosion

Microbiologically Influenced Corrosion (MIC) is,
by far, the most severe and threatening form of
corrosion to HVAC piping systems.MIC is caused
by the presence of various microbiological agents
under specific environmental conditions - in some
cases resulting in advanced and widespread failure
of entire piping systems within a few years.

Erosion Corrosion

This is the gradual and selective deterioration of a
metal surface due to mechanical wear and abrasion.

CUI Corrosion

Known as Corrosion Under Insulation, CUI is a
significant threat to any piping system or holding tank
which operates at lower temperatures in humid
environments.
CUI is commonly found at cold water domestic
piping, free cooling condenser water systems, and
especially at chill water piping - being most severe at
the colder supply side piping.In extreme examples of
high humidity, CUI corrosion will even occur on
typically warm condenser water piping.


1.3 Corrosion in India

The map describing corrosion patterns in India shows macroscopic differences between areas,
with coastal regions being the most severe. The corrosion map of India was prepared by the
Corrosion Advisory Bureau, Metals Research Committee (Council of Scientific & industrial
Research) Jamshedpur and the book was edited by K.N.P.Rao and A.K.Lahiri. The map was
drawn on the basis of data collected over the 5 year period from 1963 to 1968 and published
in 1970.

Source Corrosion.doctors.org

„MOST‟ (Ministry of Surface Transport) estimated that India loses about Rs 36,000 crore per
annum due to corrosion.
Corrosion is a natural impact of atmospheric environments like marine, industrial, urban and
rural and affects the structural stability of buildings. The annual loss due to corrosion can be
compared with that of other natural calamities like earthquakes and cyclones, only its impact
is indirect. Loss due to corrosion has been reported to account for more failures in terms of
cost and tonnage than any other environment.
The overall loss due to corrosion alone amounts to at least 2 to 4 percent of GNP and at least
25 percent of this could be avoided by using appropriate corrosion-control technology.


1.4 Air Conditioners market in India
The Indian air conditioning industry is on a high
growth trajectory with an overall volume growth
rate of 20–25 per cent per annum. In 2010, air
conditioner sales were 7,200 crores at 3.88
millionunits, up from 2.8 million units in 2009.
This growth rate is expected to be maintained in
2011 too.

In fact, LG Electronics is targeting India as its
largest air-conditioner market by next year,
ahead of the current leader US. In 2010, India
contributed 18 percent to the company‟s global
air conditioner revenues in 2010, while the US
contribution was over 30 per cent.

The consumer is certainly not being short
changed; he is at par with his global counterpart.
The new range of ACs are spread across window,
split, multi-split, inverter ACs, floor standing,
cassette, and tower ACs, albeit the split segment
dominates with 70 per cent market share. Star
rated, energy efficient models with superior
features continue to rate high on consumer
demand. Gaining from on-going technological
advances they have been transformed into
products that can providehealth benefits as well.

Korean models, Chinese imports and aggressive
stance of Japanese players have maintained
competitive pricing. This is set to be rationalized
with an increase of 8–10 per cent. Stiffening of
commodity pricing like copper, aluminium, and
steel coupled with high crude oil prices have
increased logistics expenses.

Growing affluent middle class population, robust
economic growth coupled with the booming retail
sector will ensure that the expectation of a 25-30
per cent growth in 2011 is a reality for this
segment.

Source: TV VEOPAR JOURNAL


1.5 HVAC Market in India
HVAC (Heating, Ventilating and Air Conditioning) refers to systems that perform processes
designed to regulate room temperature, humidity and air flow in buildings, according to their
acceptable ranges.

HVAC (Heating, Ventilation, and Air Conditioning) refers to technology of indoor or
automotive environmental comfort. HVAC system design is a major subdiscipline
of mechanical engineering, based on the principles of thermodynamics, fluid mechanics,
and heat transfer. Refrigeration is sometimes added to the field's abbreviation as HVAC&R
or HVACR, or ventilating is dropped as in HACR (such as the designation of HACR-
rated circuit breakers).

HVAC is important in the design of medium to large industrial and office buildings such
as skyscrapers and in marine environments such as aquariums, where safe and healthy
building conditions are regulated with temperature and humidity, as well as "fresh air" from
outdoors.

HVAC systems consume an important part of:

 Architectural design and space allocations

 Building construction budget

 Building‟s annual energy consumption

HVAC Market

 HVAC market in India has immense potential owing to the boom in the construction
and infrastructure sectors.

 Though the market appears steady there are many innovations that need to be made to
update its offerings.

 Though the market appears steady there are many innovations that need to be made to
update its offerings.

 Commercial air-conditioning constitutes the bulk of the market share.


HVAC Application

Airports
and SEZ

Office Government
Facilities
places

HVAC
Multiplexes
Retail
Outlets

Healthcare Educational
Facilities Facilities

HVAC Drivers

 Growth in construction industry.

 Government investment

 Constant flow of direct investment

 Geographical advantages


1.6 Company Profile

SK FORMULATION INDIA PRIVATE LIMITED
Overview
SK FORMULATIONS is a professionally managed organization
engaged in offering innovative solutions in the domain of polymer
science and technology. The company has an vast experience of manufacturing and exporting
polymeric based specialty surface coatings for various industrial purposes.
Being an An ISO 9001-2000 Certified Company organization, the company provide high
quality Insulation Coatings, Waterproofing Decorative Coatings, Heat Insulation Coatings
and so on. Manufactured using advanced technology machines, our coatings are sure to
protect the materials from various adverse environmental conditions and enhance their life.

Since 1996, the company has been successfully catering to the various industries like defense,
engineering, infrastructure and so on. Under the headship of Mr. Sachin Joshi, a Polymer
Engineer, we have achieved specialization in the domain of coatings. Moreover, Dr.Kusum
Joshi, PhD holder in Polymer Science is the promoter of the company, whose guidance has
assisted us in scaling new heights of success.

Infrastructure
The company has a well-equipped manufacturing facility, situated near by Mumbai that
assists us in developing impeccable coatings. Installation of technically advanced machines
and equipments assures maximum production of premium coatings in minimum time.

Product Range
 Anticorrosive coatings(ANTICOR)
Used for Ferrous & Non-Ferrous Metals
 Electrical Insulation Coatings(INSULECT)
An electric insulation coating for Electrical Applications
 Protective Coating for Air conditioning Fins & Tubing(FINCARE)
Used for protecting air conditioner aluminium fins & copper tubes from corrosion
 Heat Insulation& Resistance Coating(HEATSEAL)
To protect concrete & metal structures from scorching heat & saves electric
consumption
 Waterproof Coatings(AQUASEAL)
Water repellent protective coating for Slabs, Exteriors Walls, Terrace & Sloping Roofs
and so on


Protective Coatings commonly used in Indian Industry

 Epoxy Coatings

An epoxy coating or paint is a protective material made from epoxy-based resin.
The advantages of epoxy paints are that they can handle full time immersion, strong
chemicals, and are very impermeable as well as tough.

Application Process:

 Epoxy coatings have two parts, the base and the curing agent. These
components are stored separately from each other, and are mixed just before
the epoxy paint is going to be applied. The secret to getting a good epoxy
coating is found in the curing process.

 Once mixed together, your painting and coating contractor has a limited
amount of time to apply the paint before it has dried too much for further use.
The curing process affects the final finish of the epoxy coating. If the process
is rushed by various factors, the coating will not be as tough or as durable as
the project requires. Similarly, if the curing times are extended for too long,
the final quality of the coating will suffer.

 Enamel Coatings

It is a vitreous, usually opaque, protective or decorative coating baked on metal, glass,
or ceramic ware. Enamel paint can be used to coat surfaces which are outdoors or
practically any are that is subject to hard ware or have a variations in temperature.

Application Process:

 Prepare the area. Select a workplace where enamel can dry better and where
there is good enough ventilation to prevent suffocation or light-headedness
from the potentially harmful chemicals that exude from the enamel.

 Start by applying a coat of primer on the material. This keeps it from growing
mold, rusting and warping in time. It also keeps the following coat of enamel
smooth and glossy when painted over the material.

Constraints of the existing coating:

 Longer painting operation- waiting 12-24 hours of drying

 Complicated painting process- Mixing, curing & baking

 Delays in Dispatches & Prolongs Delivery Schedules

 Consumes energy


1.7 Product FINCARE
It is a grafted co-polymeric based
protective coating used for protecting
air-conditioners aluminium fins &
copper coils from corrosion in varied
climatic conditions. Enhances life
with long lasting corrosion protection
without affecting heat transfer.

Features:

 Self Priming- Usually an anti-corrosion coating requires an primer in the coating for
adhesion to surface but this product does not requires an primer for adhesion.
 Single Component- The anti-corrosion products available in the market are two-
packed system consisting of primer & thinner but this product is single pack system
ready for use.
 Air Drying- Usually anti-corrosion coating requires 6-12 hours for drying but this
product only requires 15-20 minutes for drying at room temperature.
 Resistance to chemicals- The product is resistance to Acids, Alkalis, and Chemicals.
 Resistance to fire- The product thermally stable upto 2000 C.
 Resistance to UV radiation- The product provides good UV resistance compared to
the existing products.
Benefits:

 Superior Performance:
The existing ant-corrosion products only provide maximum of 1 year of protection
from corrosion but this product at least provides 3 years of protection from corrosion
which increases the life of air conditioners
 Saves Cost:
The existing anti-corrosion products requires mixing of primer which increases the
cost but this product is single packed system does not requires mixing of primer.
 Saves time:
Since the coating dries in 15-20 minutes thus it saves the time which can be utilized
for other purpose.
 Saves energy:
The existing ant-corrosion product requires baking thus increases the energy
consumption but this product having drying capabilities in room temperature thus
saves the energy consumed.


Comparisons:
Table 1.1 Comparisons

Parameter Polyurethane Fincare
System Two pack Single pack
Primer Necessary Self priming
Drying / Curing Long curing cycle Quick drying
Additional feature Not available Resistance to fire
Touch up/Recoating Not possible Possible
UV Resistance Poor Excellent
Shades Limited Shades All Indian Standard Shades

Laboratory Testing:
Table 1.2 Laboratory Testing

Parameters Results
Salt Spray Test 1500 hours No corrosion
Immersion in cold water-7 days No effect observed
Immersion in boiling water- 24 hours No effect observed
Immersion in Lubricating oil-7 days No effect observed
Immersion in kerosene No effect observed
Thermal Stability 2000 C (Continious)

Application Procedure:

Clean the surface

Apply FINCARE


SWOT Analysis:

• Single pack ready to use system no mixing operation
• Quick drying at room Temp no need of Oven Baking
Strength • Self priming no need to apply primer

• Requires proper cleaning process
• Only offers optimal thickness built up
Weakness

• Growth of industries
• Increase in awarness of corrosion among the
manufacturers
Opportunities

• Increase competion from low cost anti-corrosion
products
Threats


PART 2

RESEARCH PROFILE


2.1 Objectives of the research:
 The objective of the research was to analyse the market of the anti-corrosion coating
for the air conditioners.
 The research undertaken was to study the market of the product FINCARE anti-
corrosion coating of air conditioners.
 What was the present solution applied by the manufacturer/ maintenance officials for
the protection against the corrosion, the performance of the existing anti-corrosion
coating and expectation from the anti-corrosion coating.
 With regard to the data analysis the project undertaken was to create awareness of the
product FINCARE.

2.2 Literature Review:

Business to Business

B2B (business-to-business) websites include all internet-based technical solutions which
facilitate services in the establishment of new trading relationships between companies and
supporting the existing relationships. It can be termed as an e-market for e-business
transactions. A B2B portal primarily serves as a platform for wholesalers, retailers,
distributors and manufacturers to carry out their business activities online. It allows electronic
transfer of orders, invoicing and payments. B2B stands for business to business, so in B2B
site the communication and transaction is between one business ventures to another business
venture, here the targeted customers are not approached directly, it does not sell directly to
the end user.

B2B websites are an excellent source of various types of business related information. Such
as:-

 The history about sales, present scenario as well as future prediction about the sales
by business pundits.
 Knowledge about their competitor‟s market share, the products offered by them and it
also helps the companies to understand their competitor‟s marketing strategies.
 It also provides information about the product‟s pricing and sales in the e-market.
 It provides business classifieds, i.e. indirectly business directory of sellers and buyers.


Information for the supply chain process i.e. quality, delivery time, mode of payment, etc.
Provides information about latest happenings of the industry the website is dealing to. B2B
website is a low cost electronic medium to communicate about your products or services to
the target markets. Nearly 90% of technical buyers use the internet to fulfill their business
requirements. It is very easy to operate through B2B, all that is needed a web browser and
internet connection. Before taking decision to invest in B2B portals certain points should be
cleared in the buyer or seller‟s mind, like why they want to use this platform, decision about
what are products that are to be displayed for sale on the website and to see to it that B2B
marketing does not conflict with other marketing channels been used before.

B2B Portals

B2B portals have made possible for buyers and sellers to carry out sales and business
activities online with the advantage of having choice of many companies that are listed
through these websites for business purpose. There are many benefits coupled with B2Bs.

B2B Magazines

Today's successful B2B magazines have redefined themselves as multi-platform brands that
provide a variety of information and services to their audiences and advertisers.

Publishers are now applying their B2B magazine brands to a variety of products that serve
their already existing audiences in new ways. Some are developing webinars, sponsoring
trade shows, and creating online databases of information related to their topics, in addition to
the now-commonplace websites, social media outreach, and digital editions.

The role of actual print B2B magazines has shifted as well. Most of the news that these
magazines once offered can now quickly be found online, so their publishers have had to
focus on other kinds of content and find ways to play upon the unique strengths of print.


2.3 Scope:
 The research will determine the market demand for the product Fincare

 The research will determine the existing solution applied towards the problem of
corrosion applied by the manufacturer of air conditioners.

 It will also determine is there a need for the anti-corrosion product in the market, what
is the requirement of the manufacturer & maintenance official of air conditioner.

 The study will determine how to increase the amount of awareness about the product
Fincare.

2.4 Limitations:
 The samples for the study were those who were the members of the air conditioner
association and the companies which were listed in magazine & websites.

 It was difficult to find the local manufacturer of air conditioner as they were neither
listed in association nor they were registered in B2B websites.

 Some of the promotional strategies that are devised cannot be taken granted to
increase the amount of response for the product.


PART 3
RESEARCH METHODOLOGY


3.1 Research Design
Marketing research can classify in one of three categories:
 Exploratory research
 Descriptive research
 Causal research

These classifications are made according to the objective of the research. In some cases the
research will fall into one of these categories, but in other cases different phases of the same
research project will fall into different categories.

Exploratory research has the goal of formulating problems more precisely, clarifying
concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming
hypotheses. Exploratory research can be performed using a literature search, surveying
certain people about their experiences, focus groups, and case studies. When surveying
people, exploratory research studies would not try to acquire a representative sample, but
rather, seek to interview those who are knowledgeable and who might be able to provide
insight concerning the relationship among variables. Case studies can include contrasting
situations or benchmarking against an organization known for its excellence. Exploratory
research may develop hypotheses, but it does not seek to test them. Exploratory research is
characterized by its flexibility.

Descriptive research is more rigid than exploratory research and seeks to describe users of a
product, determine the proportion of the population that uses a product, or predict future
demand for a product. As opposed to exploratory research, descriptive research should define
questions, people surveyed, and the method of analysis prior to beginning data collection. In
other words, who, what, where, when, why, and how aspects of the research should be
defined. Such preparation allows one the opportunity to make any required changes before
the costly process of data collection has begun.

Causal research seeks to find cause and effect relationships between variables. It
accomplishes this goal through laboratory and field experiments.

The research associated to my project is exploratory research.


3.2 Sample Design
Sample unit

 For the market research sample unit were those respondent who were the
manufacturer and maintenance officials of air conditioners.

 Service provider & dealers of the air conditioners were also taken into consideration.

 The members from air conditioners association were also taken into consideration.

Sample size

 The sample size for the research was 20 respondents.

Sampling procedure

The sampling procedure used in the research was convenience sampling:

 Non probability Sampling

Non probability sampling is any procedure in which elements will not have the equal
opportunities of being included in a sample.

In non-probability sampling, you set criteria for elements to be included in the sample
i.e. on basis of region, appearance and so forth hence limiting the chances of
representation in the sample.
the type of non- probability sampling procedure used was:

 Convenience Sampling

It is a sampling method in which units are selected based on easy access or
availability. The disadvantage of convenience sampling is that the units that are
easiest to obtain may not be representative of the population.

For example products on top of a box of parts may be a different quality from
those at the bottom, people who are at home when the market researcher calls may
not be representative of the entire population. It is also called as Accidental
Sampling.


3.3 Data Collection Tools
Following are the types of data collection tools used in the project

Observation

Observation means viewing or seeing. We go on observing some thing or other while we are
awake. Most of such observations are just casual and have no specific purpose. But
observation as a method of data collection is different from such casual viewing.

Observation may be defined as a systematic viewing of a specific phenomenon in its proper
setting or the specific purpose of gathering data for a particular study. Observation as a
method includes both 'seeing' and 'hearing.' It is accompanied by perceiving as well.

Observation also plays a major role in formulating and testing hypothesis in social sciences.
Behavioural scientists observe interactions in small groups; anthropologists observe simple
societies, and small com-munities; political scientists observe the behaviour of political
leaders and political institutions

Questionnaire

A questionnaire is a set of questions for gathering information from individuals. You can
administer questionnaires by mail, telephone, using face-to-face interviews, as handouts, or
electronically (i.e., by email or through Web-based questionnaires).

Interviewing

Interviewing is one of the major methods of data collection. It may be defined as two-way
systematic conversation between an investigator and an informant, initiated for obtaining
information relevant to as a specific study.

It involves not only conversation, but also learning from the respondents‟ gestures, facial
expressions and pauses, and his environment. Interviewing requires face-to-face contact or
contact over telephone and calls for interviewing skills. It is done by using a structured
schedule or an unstructured guide. Interview is often superior to other data-gathering
methods. People are usually more willing to talk than to write. Once rapport is established,
even confidential information may be obtained. It permits probing into the context and
reasons for answers to questions.

Mail Survey

The mail survey is another method of collecting primary data. This method involves sending
questionnaires to the respondents with a request to complete them and return them by post.
This can be used in the case of educated respondents only. The distinctive feature of the mail
survey is that the questionnaire is self-administered by the respondents themselves and the
responses are recorded by them, and not by the investigator as in the case of personal
interview method. It does not involve face-to-face conversation between the investigator and
the respondent. Communication is carried out only in writing and this requires more
cooperation from the respondents than those verbal communication.


3.4 Data Analysis Techniques used
The data analysis techniques used for conducting the research were:

 Bar diagrams

A bar chart or bar graph is a chart with rectangular bars with lengths proportional to
the values that they represent. The bars can be plotted vertically or horizontally.

Bar charts are used for plotting discrete (or 'discontinuous') data which has discrete
values and is not continuous.

 Pie charts

A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating
proportion. In a pie chart, the arc length of each sector (and consequently its central
angle and area), is proportional to the quantity it represents.

Pie charts are common in business and journalism. However statisticians generally
regard pie charts as a poor method of displaying information, and they are uncommon
in scientific literature. One reason is that it is more difficult for comparisons to be
made between the size of items in a chart when area is used instead of length and
when different items are shown as different shapes.

Along with this observatory tools were also used in order to determine the promotion
strategies for the product.

 Diagrams

A diagram is a two-dimensional geometric symbolic representation of information
according to some visualization technique. Sometimes, the technique uses a three-
dimensional visualization which is then projected onto the two-dimensional surface.

A process-data diagram is a diagram that describes processes and data that act as
output of these processes.


PART 4
FINDINGS, RECOMMENDATIONS &
CONCLUSION


4.1 Data Findings & Analysis:
 The problem of corrosion faced by respondent.

Particulars No. of respondent Percentage
Yes 19 95
No 1 5
Total 20 100

Table 1 Problem of corrosion

Yes No

95%

5%

Interpretation:

 The question asked was to determine the problem of corrosion. From the data
collected 95% of the respondent faced the problem of corrosion.

 The reason behind the problem of corrosion was due to the increase in the
saline climate. The saline climate increases the chances for the air conditioners
copper tubes to form gaps in the tubes which result into the leakage of the
gases. This leakage of gases reduces the performances of the air conditioner.

 The saline climate also causes the air conditioners fins to corrode which
results the air conditioner to use high amount of energy for heat transfer which
reduces its performance.


 Present solutions applied to overcome the problem of corrosion

Solutions No. of respondent Percentage
Epoxy 7 35
Enamel 3 15
No Solution Applied 10 50

Table 2 Present Solutions Applied

Present Solutions Applied

Epoxy
35%
Enamel
50%

No Solution
15%
Applied

Interpretation:

 The question was to analyse the current solution applied to overcome the
problem of corrosion. From the above data collection the majority of the
respondent did not applied any solution to overcome the problem of corrosion.

 The reason behind not to apply any solution was that majority of the
respondent did not want to increase their cost of production by applying the
solution. They find the existing solution to be complex and time consuming.

 Other respondent were applying the epoxy coating because they belief that
there will be an increase in the performance of solution by undergoing various
process of applying the coating.

 The next group of respondent were applying the enamel coating because of its
cheap price tag.


 Application of the existing solution

Cleaning

Mixing of Primer

Mixing of Hardner
& Thinner

Curing

Baking

Table 3 Application Process

Interpretation:

 The data determined above is the existing application procedure of the anti-
corrosion coating, which was complex and time consuming.

 The application process was complex because there were many processes to
be followed and any fault in the process will have an effect on the
performance of the coating.

 The process was time consuming because before going for the next process the
earlier process has to be finished, here in this case if cleaning is not done then
primer will not adhesive to the surface and thus coating will be not bonding
with the surface.


 Life expectancy of the current solution

Product Life offered (months)
Enamel 12
Epoxy 24

Table 4 Life Expectancy

LIFE OF THE CURRENT SOLUTION
30

25

M
20
O
N
15 Enamel
T
H Epoxy
10
S
5

0
PRODUCTS

Interpretation:

 The study over here was to determine the life offered by the anti-corrosion
coatings to overcome the problem of corrosion. The data collections determines
that the life expectancy of Epoxy coating is more than the life offered by the
Enamel coating.

 Epoxy coating has better life because of its adhesive quality offered which is
better than the Enamel coating.

 Enamel coating has the life expectancy of 6 months as its only acts as a very thin
protective layer from corrosion compared to the Epoxy coating.


 Expectation from the Anti-Corrosion Coating

Anti-Corrosion Coating
Prevent from leakage from copper tubes

Increase the life of the aluminium fins

Providing prevention from corrosion without
effecting on heat transfer

Table 5 Anti-corrosion Expectation

Interpretation:

 From the data collection it can be analysed that there were three expectation from the
anti-corrosion coating, that were; Prevent from leakage from copper tubes, Increase
the life of the aluminium fins and Providing prevention from corrosion without
effecting on heat transfer

 In an air conditioner the most prone area of corrosion in the air conditioners were the
copper tubes, an hole due to corrosion get formed on these tubes which results in the
leakage of gases.

 The second most prone area of corrosion in the air conditioners are its aluminium fins,
which gets corrodes due to environmental condition consisting of humid & saline
climate along with the exposure to the chemical environment near chemical plant and
the direct exposure from the UV radiation from the sun.

 The basic property that anti-corrosion should have is to protect form corrosion, but it
should perform this quality without having any effect on heat transfer, an effect on
heat transfer will tend to consume more energy for cooling effect which in turn
reduces its performance.


4.2 Recommendations:
 There is a continuous problem of corrosion faced by the manufacturer/ maintenance
officials of air-conditioners. As corrosion is a natural phenomenon each & every
respondent is looking for the solution to overcome the problem.

 For the protection against the corrosion the manufacturer/ maintenance officials apply
epoxy/enamel. Most of the manufacturer/ maintenance officials of air-conditioners do
not apply any anti-corrosion coating for the air-conditioners as it increases their cost
of production.

 An addition process towards the manufacturing of the air-conditioner will not only
increase the cost of production but also will increase the time consumed for the
manufacturing process to be completed.

 The application process of the existing anti-corrosion coating is complex & time
consuming, the application has to be followed step by step any malfunction in the
process will have the effect on the quality of anti-corrosion.

 Their main requirement from the anti-corrosion coating was that it should provide
protection against the leakage from the copper tubes and also increase the life of the
aluminium fins without having effect on the heat transfer.

 The product offered by the company FINCARE fulfils the problem that are arising by
the usage of the anti-corrosion coating that is; simple process, less time consuming
fulfilling the expectancy form the anti-corrosion coating and great performance.

 So in order to fulfil the criteria of the corrosion on air conditioners, the company need
to create an awareness of the product

 There is a need for the product in the market however the company has not applied
any particular marketing techniques.

 The company should create promotion strategies which will help to create awareness
for the product through the use of techniques like
publishing an article/ advertisement on the air-conditioners journals, take part in air-
condition exhibitions, e-marketing with the use of emails, news-letters, linking the
company with various b2b websites & social networking sites.

 On the basis of the recommendation following promotion strategies the company
should apply:


Recommendations:

4.2.1 Journals:
Air-Conditioners manufacturer/ maintenance officials prefer magazine/journals regarding
the latest news & the technology in the field of the Air-condition and refrigeration and
HVAC&R Market and Industry.

Creating awareness with the help of magazine/journals will allow the company to expand
its market nationally & inter-nationally as these magazine/journals are supplied all over
the world.

An article on anti-corrosion coating or an advertisement in the magazine/journals will be
helpful for creating awareness of anti-corrosion product.

There are various magazine/journals regarding Air-condition and refrigeration and
HVAC&R Market and Industry present.

Following are the details of the Indian Journals:

 AIR CONDITIONING AND REFRIGRATION JOURNAL-
The magazine of the Indian Society of Heating, refrigerating and Air Conditioning
Engineers

AIR CONDITIONING AND REFRIGRATION JOURNAL is
the magazine published by the ISHRAE (Indian Society of
Heating, refrigerating and Air Conditioning Engineers).
ISHRAE is an associate of ASHRAE (American Society of
Heating, Refrigerating and Air Conditioning Engineers).

ISHRAE started at Delhi in 1981 and a Chapter was started in
Bangalore during 1989. Between 1989 & 1993, ISHRAE
Chapters were formed in all major cities in India and also in the Middle East.
Currently it operates 35 chapters.
Published every quarterly since the past 11 years,
ISHRAE‟s Air Conditioning & Refrigeration Journal has an circulation of 10,000
copies.

ISHRAE publications strive to help readers keep up to date with the happenings, learn
new techniques, improve old designs and adopt the use of new devices to improve
indoor air quality in our buildings.


 Cooling India- Chary Publications

Cooling India is the only monthly magazine on HVACR industry in
India having more than 12,000 circulation and largest reach, dedicated to air
conditioning & refrigeration, HVACR and building automation industry, covering in-
depth information on this technologically advancing industry.

Being read and circulated to all the Manufacturers, Distributors, Dealers, Consultants,
Contractors, Service Engineers & Contractors of Air Conditioning and Refrigeration
Industry.

And also to the members of various associations of HVAC Industry and various
Corporate Business Houses, as complimentary. It also covers various core aspects of
the HVACR industry, and interviews of eminent persons from the Industry apart from
the mind-blowing articles. It has been seven years for the magazine present in the
market.

Following are the list of the International Journals which are also referred by the air
conditioners manufacturers:

 International Journal of Air-Conditioning and Refrigeration (IJACR)

 JARN Ltd. (Japan Air Conditioning, Heating & Refrigeration News, Ltd.)

 The RACA (Refrigeration and Air conditioning Africa) Journal

 Refrigeration and Air Conditioning Journal- China Refrigeration and Air-
Conditioning Industry Association (CRAA)


4.2.2 Exhibitions:
Creation of awareness through exhibition will allow the company to reach the mass
consumers for the product.
The sole exhibition for the Air-conditioning & Refrigeration Industry in India is:

 ACREX (Air-conditioning & Refrigeration Exhibition)
Undergoing since 12 years it is the only AC&R exhibition in India.

ACREX INDIA 2010
ACREX INDIA 2010, which is Asia‟s largest International
Exhibition and Conference catering to Air Conditioning,
Refrigeration, Ventilation & Building Services Industry is
organised by ISHRAE, endorsed by ASHRAE and supported by
the Indian Green Building Council, the Bureau of Energy
Efficiency, and the Refrigeration & Air
conditioning ManufacturersAssociation amongst others.

ACREX INDIA 2010 was held at the Bombay Exhibition Centre from 17th - 20th
February and brought together leading companies and technologies that focussed
on energy efficiency, indoor air quality, and innovation in and products and services
that are green and sustainable.

Highlights of the Exhibition:

 Exhibitors showcased products that conform to the Energy Conservation Building
Code, 2007 of the Bureau of Energy Efficiency
 Solar Energy for Air-conditioning was featured by Mamata Energy of Ahmedabad
 The Indian Green Building Council (CII organization) and the Bureau of Energy
Efficiency (Govt. of India) were both supporting agencies that influence the
development of the Industry and its products.
 ASHRAE (The American Society, with 55 000 members) endorsed ACREX for the
1st time with an active contribution to Workshops, Seminars and overall Promotion
 The event was produced professionally by UBM, a leading International Media and
Exhibition Company

ACREX INDIA 2011

ACREX India has steadily grown since its inception and convinced everyone with its
brilliant performance in 2010 with more than 300 exhibitors and over 20,000 trade
visitors. In its 12th edition, ACREX India 2011 returns to New Delhi with a promise
to surpass all previous expectations and to offer a perfect stage for industry get-
together with a focus on future trends. This Exhibition is organized by Indian Society
of Heating, Refrigerating & Air Conditioning Engineers (ISHRAE) and supported by
large number of professional societies from India and abroad. ACREX INDIA will
provide an ideal platform for exchange of ideas among professionals and opportunity
to highlight latest products, trends & innovations in the industry.


ACREX INDIA 2012
Date: Feb 24-26, 2012
Venue: Bangalore
Introduction: ACREX India, the „coolest event‟ of the year, invites you to the Industry
highlight of 2012. ACREX India has steadily grown since its inception and convinced
everyone with its brilliant performance in 2010 with more than 300 exhibitors and
over 20,000 trade visitors. In its 13th edition, ACREX India 2012 returns to
Bangalore with a promise to surpass all previous expectations and to offer a perfect
stage for industry get-together with a focus on future trends.
This Exhibition is organized by Indian Society of Heating, Refrigerating & Air
Conditioning Engineers (ISHRAE) and supported by large number of professional
societies from India and abroad. ACREX INDIA will provide an ideal platform for
exchange of ideas among professionals and opportunity to highlight latest products,
trends & innovations in the industry.

There are also some events in the AC&R industry one of them is the COMFEX

 COMFEX Pune 2009
COMFEX 2009, the exhibition of air-conditioning,
refrigeration, ventilation systems, products and services
was organized by ISHRAE Pune chapter in association
with ASHRAE – Western India chapter from 8th to
10th January 2009. Spread over 6 halls covering a total
area of 7000 m2, COMFEX 2009 had over 130
companies participating in the exhibition and witnessed
over 10,000 visitors from all over India. 30
international exhibitors from Japan, Middle East, Germany, Italy& UK etc.
participated in the show.

ISHRAE Pune Chapter under the leadership of its President, Mr.Anand Joshi,
organized ACR Trendz 2009, a 3-day technical seminar during COMFEX 2009 in
Pune. The seminar inaugurated by Mr.Toshiki Hayashi, Managing Director, Daikin
India.


Following is the list of International exhibition:

Title: FEBRAVA
Date: Sep 20-23, 2011
Venue: Centro de ExposiçõesImigrantes(Brazil)
FEBRAVA is the leading industry trade fair, with great international recognition.
The 17th Edition offers all the tools you need to elevate your sales. The main market
players, HVAC-R from Brazil and abroad will be there to seek partnerships that
generates excellent results.

Title: AHR EXPO
Date: Jan 23-25, 2012
Venue: Chicago
As the largest and most comprehensive HVAC/R exclusive event, the AHR Expo
attracts tens of thousands of attendees from all facets of the industry, including
contractors, engineers, dealers, distributors, wholesalers, OEMs, architects, builders,
industrial plant operators, facility owners and managers, agents and reps. Since 1930,
the AHR Expo has been the HVAC/R professional leading resource for new
products, new ideas and new services.

Title: China Refrigeration
Date: April 7-9. 2012
Venue: China
The 22nd International Exhibition for Refrigeration, Air-conditioning, Heating and
Ventilation, Frozen Food Processing, Packaging and Storage (CHINA
REFRIGERATION 2011) will be held on April 7-9, in Shanghai New Int'l Expo.
Centre.


Title: AIRCON Middle East 2012
Date: May 22-24, 2012
Venue: Bahrain
"AIRCON" is the annual trade exhibition for Air conditioning, Heating and
Refrigeration industry in the region, and the trade meeting point for HVAC&R
professionals, where the suppliers and manufacturers can display and present latest
products with trends and network with engineers, contractors, key buyers, leading
decision makers and senior governmental officials.

Title: CHILLVENTA 2012
Date: Oct 10-12, 2012
Venue: Nuremberg, Germany
Chillventa convinced everyone with its brilliant start – the more than 29,000 trade
visitors as well as the over 800 international exhibitors. No wonder, for everything
about this exhibition is perfectly:
• Nuremberg with its more than 20-year tradition as a venue for refrigeration, air
conditioning
• The cost-effective and innovation-orientated two-year cycle
• Even more attractive supporting programme “Chillventa Congressing”
• More than 80 % of visitors are decision-makers
In short, the experts meet at Chillventa. And as appropriate for a real industry get-
together, this is where the issues of the future are tackled, e.g. at the special shows
like the “Industrial Heat Pump Village” and “Cleanroom Village” or at the
ASERCOM Symposium and Heat Pump Symposium.


4.2.3 Registration with Associations:
Registration with the association will allow the company to get updates from the
AC&R industry and many other benefits. Following are some of the association:

 ISHRAE- Indian Society of Heating, Refrigerating and Air Conditioning
Engineers

ISHRAE is an International Associate of ASHRAE. This Association provides several
key benefits to ISHRAE and its Members.

 ISHRAE Members can purchase ASHRAE Publications at 33% discount as
applicable to ASHRAE Members.
 ISHRAE has easy access to ASHRAE Technical Papers.
 ISHRAE Library will receive all ASHRAE Journals & Transactions.
 ISHRAE Members can apply for ASHRAE Membership without Reference
requirement.

Why Join ISHRAE:

 A Premiere Technical Society exclusively for AC & R community.
 A well organized and professionally run Technical Society.
 Membership for individuals only, No Corporate Membership.
 Easy access to all ISHRAE Technical Publications.
 Excellent opportunities to interact with other Professionals, Industry Leaders and
key Decisions
 Makers in the Profession and Industry.
 International exposure through ASHRAE association.
 An excellent forum for Professional Development and continuous Training & Re-
Training Future Plans.
About ISHRAE website:

ISHRAE‟s web-portal, www.ishrae.in is the most comprehensive online source of
commercial and technical information for HVAC&R engineers in India. Sponsored by
several leading companies, the portal is loaded with relevant and useful information;
News, Events, Books, Products, Training & Workshops, Trade shows, Students
Activities, Links to various software downloads and much more.


 RAMA -
Refrigeration and Air conditioning Manufacturers Association

The Refrigeration & Air-Conditioning Trades Association Ltd popularly known as
“RATA” was established in the year 1949. The Association is a dynamic service
organization playing vital role at various level for the development and growth of Air-
conditioning & Refrigeration Industry and trades.

Vision & Mission
To promote the overall growth of Air-conditioning & Refrigeration Industry in India,
keeping in mind the larger economic goals of:

Maximizing investments in India.
Maximizing job creation in India
To collect and disseminate industry statistics relating to production, sales and other vital
economic indicators to members, CII and the Government.
To conduct research and facilitate research in matters relating to the AC&R industry.
To organize/facilitate seminars, conferences, lectures for the benefit of people in the
AC&R industry.
To work with other Industry Associations and Scientific bodies such as ISHRAE/
ASHRAE/ ARI to achieve the following:
Keeping RAMA members abreast of latest standards & developments.
To facilitate adoption of standards relating to manufacturing, energy efficiency,
environment management, etc.

 AIACRA
All India Airconditioning& Refrigeration Association popularly known as "AIACRA"
was established in the year 1961. The Association is a dynamic service organization
playing a pivotal role at various levels for the development and growth of Air-
Conditioning and Refrigeration Industry and Trade in India.

Prior to the formation of this Central Association, there were four Zonal Associations
constituted at Mumbai, Delh, Kolkota and Chennai in order to help the growth and
consolidation of Air conditioning and Refrigeration Industry and removal of
restrictions or simplification of procedures adopted by various Government
Departments. As soon as the Industry found its native roots, it began sprouting
quickly and a large number of entrepreneurs entered the field of Air conditioning and
Refrigeration. With the increased tempo in the factory premises mounted its problems
too. Expedient measures become necessary to streamline its multifarious activities. It
was then decided to form this Association with its Head Quarters at Delhi.


4.2.4 Registration with B2B websites:

Online business directories like B2B Yellow Pages are also coming up with many
unique facilities and features for global online traders like shopping cart, payment
gateways, membership discounts and so on. Also known as Business Directories,
these have a huge list of online Manufacturers, Buyers, Sellers, Exporters and other
online Traders. In such B2B directories, a huge range of products and services from
agricultural products, electrical equipments, toys to fashion accessories, cars,
electronics, printing products, power plants products and services from property
consultancy to company registration services are available.

 All such products are advertised by different manufacturers and buyers for the
exporters/traders and sellers.
 They have the option of creating an account for marketing their products and
services through this medium to invite relevant sale/buy leads.
 They act as a common platform both for buyers, sellers, manufacturers and
exporters from all over the world.
 For developing countries, these serve as a link for marketing their products and
services to the developed countries.
 With the help of these portals, importers and buyers can showcase their products
at very reasonable rates.

Trade directories play a vital role for Trade and Commerce. All these B2B portals
not only save time but also a substantial amount of money for businesses all over the
world as they are one of the simplest ways of increasing business efficiency and
revenue. By using such modern techniques and methods, B2B portals are helping in
successful promotion of all types of small scale to large scale businesses.

What Must Buyers and Suppliers Do On a B2B Website:

B2B websites basically serve as an intermediary where both importers and exporters
come and post their buying requirements or selling leads.

Buyers and suppliers must post their buying and selling leads on B2B websites
because if they don‟t post their leads, their businesses won‟t be found in search
results. Therefore, it is highly important to fully utilize the facility of posting
products and selling leads on a B2B website.

Types of Memberships on a B2B Website:

There are two types of memberships available on most B2B websites.

1. Free Membership: Any trader can create an account free of cost. However, this
type of membership provides limited access to buyers and their buying requirements.

2. Premium Membership: This is paid membership. This membership gives
complete access to all the buyers along with priority ranking in buyers‟ search
results.


4.2.5 Registration with LinkedIn:
Fashion, Technology, Education, Research and many other sectors have experienced
tremendous growth in the last decade due to the increased use of internet. Many
websites are promoting their identity and business on the online search engines to get
exposure in the international business sphere. Orkut, Facebook, Hi5, LinkedIn are
some of the networking sites that have not just brought people closer for their
personal networking but also help in the propagation of business ideas.

LinkedIn, the world‟s biggest business network, can and should be an important part
of your company‟s social media strategy. It‟s not just for job hunters anymore; having
a company page and personal profile on LinkedIn is an opportunity to put your
business in front of the eyes of LinkedIn‟s 100 million members.

By creating a LinkedIn group, your business can have an extension of your corporate
website that can be used as a marketing tool. If you have a smaller company you
might even be surprised to find that your new networking group attracts more web
hits than your corporate website, and that it enables you to reach your local market
better than many of the other marketing vehicles available such as phone books or
online yellow pages.

These networking groups can succinctly promote your business‟s product or services,
contain links to your main website, and perhaps most importantly provide a platform
for providing collaboration that allows others inside and outside of your company to
post content such as videos, photos, notes, and links.

LinkedIn Increases Local Business Credibility

Showcasing the local company's products, services, accomplishments, affiliations, and
credentials on LinkedIn is great for promoting local business' online credibility,
building contacts, and boosting brand reputation. Local businesses tap the power of
LinkedIn to successfully build relationships by being open, honest, and
communicating constructively.

How LinkedIn Can Help Your Business

There are several social networking sites floating around the internet right now, but
which one will help your business grow? In 2003, a social networking site was created
specifically for professionals. It is called LinkedIn. Entrepreneurs, business owners
and their employees should create an account on LinkedIn.

The creation of LinkedIn was for the purpose of making connections with other
businesses around the country and the world, to network and share ideas. It is geared
toward those in business. The connections you make on LinkedIn can help further
your career and bring in new clients.


LinkedIn can benefit the business with:

1. Lead Generation

Turning your leads into customers or clients will increase significantly with
networking. LinkedIn lets you network with others who are in complimentary
industries and who share your interests with groups. You can also connect with people
you already know and they can introduce you to people they are connected with.

2. Watch Your Competition

It‟s important to see what your competition is doing. LinkedIn lets you view your
competition‟s clients, references and recommendations, which may not be otherwise
available.

3. Greater Visibility

Google indexes your LinkedIn profile. This means your business will have a large
web presence. By having a large web presence, your business can be found by doing a
Google search for companies in your industry. You need to use this option to make
your company more visible to your potential clients.

4. Conduct Market Research

With LinkedIn, you can conduct market research with your target audience. You can
search LinkedIn to find out how much of a demand there is for your type of business.
LinkedIn also offers a Q & A feature. Take advantage of this feature because this is
where you can ask questions and receive feedback from your potential customers or
clients.

5. Introductions

You can connect to people you already know, and you can ask them to introduce you
to the people know who will be beneficial to your business. Having your connections
introduce you to their other connections will greatly improve your credibility in the
business world.

6. Recommendations

With LinkedIn, your connections have the option of recommending you and/or your
business to the rest of the network. Word of mouth is the best kind of marketing so
use it to your advantage. Your recommendations will have the potential to increase
your chances of getting new clients or customers.

LinkedIn is the social networking site to assist in promoting your business. It will also
help to build long-term business relationships that could become profitable for you
and your connections. If all of the companies on the Fortune 500 list use LinkedIn,
there must be a good reason.


4.3 Conclusion:

 The manufacturer and the maintenance officials of the air conditioners are looking for
the anti-corrosion coating which has an easy application procedure, less time
consuming, less energy consumption and great performance which are fulfilled by the
product FINCARE.

 As the company has not devised any promotion strategy for the product, the
recommended promotion strategy will create market awareness for the product.

 The market awareness will not only solve the problem of corrosion faced by the
manufacture of air conditioners but also increase its presence in the market.

 The first step of the market awareness is through advertising or publishing article in
air conditioners journals this will allow the company to reach the target consumers of
the anti-corrosion coating.

 The next recommendation devised is through the exhibition which will allow the
company to reach the consumer spread world-wide along with creating market
presence in mass.

 The next recommendation is through registration with association which will help the
company to know the corrosion problem faced by the air conditioners companies and
act together to solve the particular problem.

 Through registration through B2B website will allow the company to create market
awareness among the B2B customers in large. Along with the registration through
LinkedIn it will help the company to convert the lead generation.

 With the prescribed recommendation the company should be able to create the
awareness for the product FINCARE which will increase its market presence.

 Along with the prescribed recommendation for the promotion of the product there
should be continuous innovation on the product which will help the company the
tackle the problems faced by the air conditioners industry.


PART 5
BIBLIOGRAPHY


Bibliography

Webiography
http://www.researchonindia.com/

http://en.wikipedia.org/wiki/Corrosion

http://www.corrosion-doctors.org/AtmCorros/mapIndia.htm

http://www.adi-media.com/

http://www.acrex.org.in/

http://www.aiacra.com/

http://www.ishrae.in

http://linkedinformarketing.com/

http://www.pitchengine.com

Journals

Name Volume Number
Cooling India 7 1
Air Conditioner and Refrigeration Journal 22 4


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