sony and its business functions

1. Name: Tanvi V. Deosarkar
Prn: 16030141084
MBA IT
SONY
CORPORATION

2. Introduction:
 Sony is a technology company, based in Japan, which makes many electric
products. Among its most popular products is the video game console
PlayStation, which was followed by PlayStation 2, PlayStation 3 and now
the Playstation 4.
 They also sold the Walkman invented by Andreas Pavel- a small music audio
cassette player that could fit in your pocket - they later made Walkman
systems that could play CDs, Mini Discs or MP3s instead of tapes, and they
often could receive radio too.
 The company also makes music players, televisions, headsets, mobile
phones(Sony Ericsson) and computers (named Sony Vaio), and game
players (PlayStation).

3. History:
 Sony began its activity from a department store in Tokyo. At that time,
1946, the store was damaged by bombs. One engineer and one physicist
invested a capital of about $1,600 to create a company which would include
20 employees. The name of the engineer was Masaru Ibuka and the name of
the physicist was Akio Morita. People working in their new company
repaired electrical equipment. Later they started creating their own products.
 The company achieved success in 1954, when it received license that
allowed producing transistors. Although transistors were already created in
United States, they were not used in production of radios. Sony produced its
first transistor radio in May of 1954.
 From that period Sony started leading in the field of electronics. Its
revolutionary devices included: Trinitron Color Television, created in 1968;
color video cassette, produced in 1971 as well as the world's second home
video system, created in 1975. Other revolutionary inventions of Sony
include: 1979 – Walkman; 1981 – Electronic camera; 1982 – CD player;
1983 – Camcorder and the list continuous with many other devices. One of
the most popular Sony products was Sony PlayStation, created in 1995.
With its help Sony became the leader in videogames.

4. Branch Information:
Sony has its main branch at 1-7-1 Konan, Minato-ku, Tokyo Japan. Founded in
may 7,1946.
Major Products
 Televisions
LCD televisions
 Digital imaging
Interchangeable single-lens cameras, compact digital cameras, video
cameras

5.  Audio / Video
Home audio, Blue-ray Disc™ players a d recorders, e ory-based portable
audio devices
 Semiconductors
Image sensors and other semiconductors
 Electronic components
Batteries, recording media, data recording systems
 Professional solutions
Broadcast and professional-use equipment
 Medical
Medical-related equipment

6. HEADQUARTER JAPAN (PARENT
COUNTRY)
Executive Deputy President
Officer in charge of R&D
Platform
Tomoyuki Suzuki
Executive Vice President
Officer in charge of Legal
Shiro Kambe
Executive Vice President
Officer in charge of Manufacturing,
Logistics, Procurement,
Quality & Environment
In charge of Engineering Platform
Masashi Imamura
Officer in charge of Imaging
Products and Solutions
Business
President of Digital Imaging
Group
Shigeki Ishizuka
Officer in charge of Game &
Network Services Business
Andrew House
Officer in charge of Pictures
and Music Businesses
CEO, Sony Entertainment
Inc.
Michael Lynton
Officer in charge of Home
Entertainment & Sound
Business and Consumer AV
Sales & Marketing
Ichiro Takagi

7. Sony Corporation in India:
 Sony's principal Indian businesses include Marketing, Sales and After-Sales
Service of electronic products & software exports Products: LCD
Televisions, Video and Digital Still Cameras, Notebooks and Business
Projectors, Personal Audio, Audio Video Accessories, Hi-fi Audios and Home
Theater systems, Car Audio and Visual Systems, Game Consoles, Mobile
Phones, Recording Media and Energy Devices, Broadcast and Professional
products.
 In India, Sony has its footprint across all major towns and cities in the
country through a distribution network of over 10,400 dealers and
distributors, 270 exclusive Sony outlets and 23 direct branch locations.
Moreover, Sony's 19 sales branches cover a total of 450 cities. It has also
developed a network of 270 Sony Center and established 30 warehouses
across the country to manage its supply chain effectively.

8. BRANCH INDIA (child country)
General manager customer
service division at Sony India
Pvt.Lid.
Vishal Mathur
Senior Manager at Sony India
Pvt.Ltd Pune
Rajnish kaushal
Country head Foxconn
(inncom electronics)
Sachin Thapar
Department Head-internal
Audit
Rohit Gupta
Business Functions in India
Financial Service :
Financial are the economic services provided by the finance industry, which
encompasses a broad range of businesses That manage money including credit
units, banks, credit cards companies, insurance companies, accountancy
companies, consumer-finance companies, stock brokerage, investments funds
and some government-sponsored enterprises.

9. Manufacturing:
The go er e t s ake i I dia policy a d the gro i g i porta ce of India for
Sony world wide has accelerated our decision to manufacture in India once again,
India is the fourth-largest market for Sony, after the US, China and Japan. Sony
India clocked Rs 10,600 crors sales in 2014-2015,with television and Smartphone
contribution 40% each to its revenues.
Research and Development:
Sony India recently announced the setting up of development center in
Bangalore, the center to be set up with investment of $1.5 million, will have two
divisions- Software Architecture Division and System design division.
Marketing:
 Marketi g orks o 4p s
 Product
 Price
 Place
 Promotion

10.  Product:
1. Consumer electronics
2. Semiconductor
3. Video games
4. Media/Entertainment
5. Computer Hardware
6. Telecom Equipment
7. Accessories
8. Financial Services
 Price:
 The price of the sony product is more than compare to other
co pa y s product.
 It gives more benefit with compare the price it takes
 The price of Sony product is less flexible with compare to other
brands.
 Places:
 In all over the India there more 25000 distributors selling the Sony
products.

11.  Promotion:
 Sony promotes their product by giving festive offer on their
product, price discount, lucky draw coupon.
 Example: This DP & Diwali the company was giving a pen drive +
lucky draw coupon + price discount.