Industry: Telecom and Technology Impact: Low Recovery Period: Short Future : Promising Telcom sector saw a huge spike in data traffic and consumption. The growth rate of traffic since mid March, 2020 is the highest in the last 12 months. Mobile data traffic, too, rebounded after declining for 10 straight months, the data showed.

3. Industry: Telecom and Technology
Impact: Low
Recovery Period: Short
Future: Promising
Telcom sector saw a huge spike in data traffic and consumption. The growth rate of traffic since mid
March, 2020 is the highest in the last 12 months. Mobile data traffic, too, rebounded after declining
for 10 straight months, the data showed.
New paradigm:
We are witnessing new normal after lockdown in the country. Remote working, Home entertainment,
video streaming, Remote Education, use of collaborative platform and accelerated use of digital
payments have quickly become the life blood of modern society.
Many analysts believe once we’re through the worse of this virus, Telecom will be one of the few still
standing and, in many aspects become part of normal life.
While this new normal have opened up new horizon of opportunities for communication service
providers, they will also be challenged to meet up the requirements of consistent demand for High
Speed Broad Band connection, High quality service experience, Quick resolution time, Customer
segmentation based on their usage habits and preferences, Retention of customers,
5G and Fiber to Home
These global opportunities will present itself in different forms in different parts of the world. Roll out
of 5G which was expected to take off in 2020 onwards in developed countries will only get delayed as
CSPs will be extremely careful in massive capex investment until global economy is coming out of
recession. Emerging countries like India and other South East Asian countries will delay their
investment in 5G and would rather leverage the investment made in 4G

4. Fixed Broad Band was gaining momentum for providing high speed internet connectivity along with
triple play and Quad play services and current scenarios have presented accelerated opportunities to
meet up the sudden need of highspeed connectivity.
There will be need of supporting multiple services like High speed Internet (HSI), OTT services like You
tube, Netflix, Amazon prime, collaborative platforms like Webex, Microsoft Team, Zoom etc for
remote working and also remote education simultaneously.
In countries where 5G roll out is stunted due to Capex constraints arising out of onslaught of Covid -
19, High speed internet connectivity through fiber will open up new opportunities for ISPs. They will
be able to leverage the current Home pass assets for connecting end users.
Technology as major Business Enabler:
Investment in technology platforms will be critically vital to track the new needs, spot the
opportunities ahead of others and fulfil those demands quickly.
Traditional practice of increasing number of foot soldiers for Network Operation and Maintenance,
collecting data from many disperate applications for customer insights, despatch of truck roll for home
broad band and ordinary call centre have to be substituted by new technology platform. like Real
time analytics for network performance and Customer Analytics powered by AI and ML
It would be imperative to capture customer experience insights in advance and cross relate experience
index with other network performance parameters to identify the problems pro actively and initiate
actions. Traditional Network Operation Centres (NOC) has been built to capture network alarms and
faults at only Network element level.
Capability of capturing and fusing multiple inputs can be effectively delivered by Network analytics
Solution powered by sophisticated algorithms and Artificial Intelligence.
Conclusion:
As the world continues to cope with the effects of Covid-19, the telecoms and tech sector has
undoubtedly come to the forefront as the golden child of the global economy. But telecom companies
with clear vision of deploying technology driven approach to deliver best in class service will get
differentiated from those with traditional approach.
Deployment of Analytics solution, Artificial Intelligence and Machine learning for getting insights of
customer behaviour, determining their emerging needs and fulfilling those in most efficient manner
will be incredibly important now and also in future.