1. Research Insights
Strategy for RSG Consulting
May 15, 2013
Presented by: GSM , UC Davis, IMPACT Team

2. Executive Summary
We are thrilled to present the details of our initial research for RSG’s
competitors and current market sectors. Research Insights is a midpoint check
of our analysis. The goal is to provide RSG a general sense of direction of our
research and any key findings.
Our approach is as follows :
§ Competitive Strategy
§ Current Market Analysis of Dairies & Wineries.
§ Emerging Policies such as Proposition 39 and impact to schools
We eagerly await the opportunity to further refine this research and quickly
align on a plan to help RSG succeed.
Thank You,
UC Davis Team

3. 1. Competitor Analysis
2. Agriculture
3. Schools & Prop 39.
4. Next Steps
5. Questions & Answers
Table of
Contents

4. 01. Competitor Analysis

5. Competitors

6. Competitor Analysis - Approach
RSG
Competitors
& Partners
Investor
Owned
Utility
Current
Areas
Potential
Direct to
Customer
Clear Result
Subsidiaries

7. Research
• Researched & analyzed competitors
across all 4 Investor Owned Utilities
(IOUs) looking at the winners of bids.
• Researched & analyzed Subsidiaries of
Clear Result
• Researched & analyzed major direct to
Customer competitors

8. Analysis

9. Few stand out

10. IOU Competitors

11. IOU Competitors

12. IOU Competitors
Where these competitors are active?

13. Top Competitors in Current Sector
Competitors / Partners in Current SectorsAgriculture
Competitors in Agriculture
Global Energy Partners
EnSave
BASE Energy
Richard Heath and Assoc.
Pumping Efficiency Testing Services
Vacom
Schools&Colleges
Competitors in Schools & Colleges
Matrix Energy Services (2 programs)
Trane (2 programs)
LIIF - Low Income Investment Fund (2 programs)

14. Investor Owned Utility (IOU)

15. Top Three IOU Areas
Commercial
11%
Industrial
19%
Retail
16%

16. Top Industrial Competitors
0 0.5 1 1.5 2 2.5 3 3.5
Lockheed Martin (Aspen Systems)
Onsite Energy Corp.
Global Energy Partners
Quantum Energy (Quest)
Enovity
Air Power
Ecos Air
Global Energy Partners & Nexant
Nexant
Lockheed
Martin
(Aspen
Systems)
Onsite
Energy
Corp.
Global
Energy
Partners
Quantum
Energy
(Quest)
EnovityAir PowerEcos Air
Global
Energy
Partners &
Nexant
Nexant
IOU Programs 332111111
Top Competitors in Industrial Sector

17. Big
Companies
Upcoming
&
across
IOUs
Mul:ple
Programs
In
same
IOU
TEXT
New
Partners
Matrix Energy
Services
Onsite Energy
Corp.
KeySegments
Wildan
Lockheed Martin
Honeywell
PECI
Trane
QuEST
Ecology Action
Enovity
Intergy
KEMA
LIIF
Rich. H & Assoc.
EnerNOC
Global Energy
Partners &
Nexant

18. Fragmented Companies

19. Subsidiaries

20. Subsidiary Areas

21. Direct to
Customers

22. Direct to Customer Competitors

23. Direct to Customer Analysis

24. Hypothesis & Initial Conclusions
● Industrial, Retail & Commercial are the top market
sectors in IOUs that RSG should penetrate.
● Majority of Direct to Customer companies have software
capability (energy management - analytics & reporting).
RSG should partner up or develop skills in software.
● Demand Response & Management is another upcoming
area where competitors are looking into. RSG should
leverage its sister company Willis Energy’s experience
and case studies.

25. Summary
Next Steps
• More analysis on Direct to Customer
competitors.
• Analyzing training & development initiatives.
• Understanding aspects of Strategic Plan.
Types of Recommendation
• Major market areas to consider for growth.
• Potential partners for a given market sector.
• Main competitors in a given IOU/Geography