4. In 2007, business' spent $19.6 billion dollars on promotional products. The big advantage that promotional products have over other advertising media is that the recipient usually always keeps the item and the advertiser then gets repeat exposure at no extra cost.
5. To illustrate the value of promotional products, in the recent national tobacco settlement, it was agreed that the use of promotional products must cease, because they were deemed too powerful an influence upon a prospect's behavior.
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