The document provides guidelines for Evite Framed Response Page (FRP) creative assets. FRPs are large static or rich media video units served to event hosts and guests on desktop and mobile web. Guidelines specify that desktop FRPs must be 800x600 pixels for static or hosted on YouTube for video. Mobile FRPs can be 320x250, 300x250, or 320x480 pixels. The production schedule allows 8-10 business days from asset delivery to completion, assuming timely client approvals.

1. EVITE FRP
CREATIVE GUIDELINES
Last Updated 04-12-20131

2. DESCRIPTION
The Evite Framed Response Page (FRP) is a large in-page static or rich
media video unit served to hosts and guests on Evite. The unit can be served
on desktop and mobile web.
Metrics Static – Click Through Rate
Metrics Video – Click Through Rate
2

3. Desktop Static – Placement
3

4. Desktop Video – Placement
4

5. Mobile Web Static – Placement
5

6. Creative Guidelines – Desktop Video or Static
Specifications
• 800 px wide x 600 px high
• If video, video needs to be hosted on
YouTube
• Please provide Click URL for CTA
6

7. Creative Guidelines – Mobile web static
Specifications
• Ad sizes accepted:
– 320 x 250
– 300 x 250
– 320 x 480 (Optimal size)
– 300 x 480
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8. Assets - Desktop
For static FRP
• Provide a high resolution Photoshop
Document, jpeg, or Illustrator for
main image
• Should be at least 1000 px wide x
800 px high
• General copy direction or talking
points for messaging
• CTA copy direction
• ClickURL for CTA
For Video FRP
• Link to YouTube video plus the
assets listed above
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9. Assets – Mobile Web
For static FRP
• Provide a high resolution Photoshop
Document, jpeg, or Illustrator for
main image
• Should be at least 320 px wide x
480 px high, will be sized to fit
• General copy direction or talking
points for messaging
• CTA copy direction
• ClickURL for CTA
9

10. Production schedule based on asset delivery
OWNER
# OF BUSINESS DAYS TO COMPLETE
DELIVERABLE
Client
1
Assets delivered to Evite for creative approval (if needed)
LA
1
Creative is designed
LA
1
Client
1
Programming
LA
1
Q/A
LA
3-5
DELIVERABLE
Assets received from client
Client approval of design
NOT GUARANTEED - can change depending on asset delivery, approvals, etc.
8-10 BUSINESS DAYS
10