Vodafone launched the Zoozoos advertising campaign featuring cartoon characters to promote its value-added services. The Zoozoos ads were created by the ad agency Ogilvy & Mather and cost only Rs. 3 crores to produce 30 advertisements. The Zoozoos campaign was successful in generating viral marketing through social media and becoming the most watched brand during the IPL cricket matches. However, the messages in the ads were difficult for some rural viewers to understand and the Zoozoos characters became more popular than the Vodafone brand.

1. ZOOZOO AS A BRAND AMBASSADOR OF VODAFONE GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR PRESENTED BY : HEENA, POONAM & NEHA MBA 2YEAR 1 ST SEM.

2. VODAFONE ESSAR'S ADVERTISING STRATEGY The 'Zoozoos' Campaign

15. Themes for advertisement

16. What kind of Zoozoo are you?

25. THANK YOU