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Steph Habif Guest Lecture
- 1. Mobile Health, eh? Steph Habif | @StephHabif
- 2. DOING BEHAVIOR DESIGN Steph Habif | @StephHabif
- 3. BODY WEIGHT 222 Before Body Weight Steph Habif | @StephHabif
- 4. BODY FAT 47 222 Before Body Weight Body Fat Steph Habif | @StephHabif
- 5. WAIST CIRCUMFERENCE 47 44 222 Before Body Weight Body Fat Waist Circumference Steph Habif | @StephHabif
- 6. AVERAGE BLOOD GLUCOSE 47 44 222 105 94 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Steph Habif | @StephHabif
- 7. TRIGLYCERIDES 47 84 44 222 105 55 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Steph Habif | @StephHabif
- 8. RESTING HEART RATE 47 84 75 44 222 105 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Steph Habif | @StephHabif
- 9. RESTING METABOLIC RATE 47 84 75 44 222 105 1200 Before 1 Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Resting Metabolic Rate Steph Habif | @StephHabif
- 10. BEHAVIORS HABITS Hire health coach Meet with Steph for 30 minute session Decrease intake of pastries Do regular exercise Eat ½ of muffin during breakfast Place walking shoes next to the front door Keep a weekly food journal Eat ½ cup of soup during dinner at the diner Meet with a dietician to create an eating plan Choose protein source first when choosing lunch Increase weekly number of minutes walking Use the CPAP sleep machine each night Enjoy 100-calorie snacks Decrease intake of artificial sweeteners Decrease soda intake Place multivitamins by coffee maker every night Test blood glucose at least 2 mornings per week Keep fish oil supplements in the freezer Decrease iced tea intake Take fish oil supplements every night before bed Take daily multivitamin Place HR monitor in shoe for morning exercise Wake up at the same time every morning Write in food journal every night at dinner Decrease sweating throughout the day Call best friend to schedule two walking sessions/ week Set weekly realistic and attainable goals Do planks during TV commercials on Tuesday nights Buy tools needed for health Walk to breakfast place one time per week Take Daily vitamin intake twice daily Carry cinnamon and flaxseed in my purse ..... .......... .................. Use inhaler before every exercise session Tell someone when I am hungry and full Schedule regular psychotherapy sessions Sign up for a walking event Schedule walking sessions with best friend Schedule one weekly session with trainer Eat less meals out Spend less time on the computer at night Steph Habif | @StephHabif
- 11. BODY WEIGHT BODY WEIGHT 84 75 44 222 105 178 Before and After Body Weight Steph Habif | @StephHabif
- 12. RESTING HEART RATE BODY FAT 47 47 84 75 44 222 105 34 1200 178 34 178 Before and After Body Weight Body Fat Steph Habif | @StephHabif
- 13. WAIST CIRCUMFERENCE WAIST CIRCUMFERENCE 47 44 222 34 35 178 Before and After Body Weight Body Fat Waist Circumference Steph Habif | @StephHabif
- 14. BLOOD GLUCOSE AVERAGE BLOOD GLUCOSE 47 44 222 34 178 35 105 94 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Steph Habif | @StephHabif
- 15. TRIGLYCERIDES TRIGLYCERIDES 47 84 44 222 34 178 35 105 94 55 55 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Steph Habif | @StephHabif
- 16. RESTING HEART RATE HEART RATE RESTING 47 84 75 44 61 222 34 178 35 105 94 55 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Steph Habif | @StephHabif
- 17. RESTING METABOLIC RATE 47 84 1800 75 44 61 222 34 178 35 105 94 55 1200 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Resting Metabolic Rate Steph Habif | @StephHabif
- 18. Steph Habif | @StephHabif
- 19. BEHAVIORS HABITS Hire health coach Meet with Steph for 30 minute session Decrease intake of pastries Do regular exercise Eat ½ of muffin during breakfast Place walking shoes next to the front door Keep a weekly food journal Eat ½ cup of soup during dinner at the diner Meet with a dietician to create an eating plan Choose protein source first when choosing lunch Increase weekly number of minutes walking Use the CPAP sleep machine each night Place multivitamins by coffee maker every night Enjoy 100-calorie snacks Decrease intake of artificial sweeteners Test blood glucose at least 2 mornings per week Decrease soda intake Keep fish oil supplements in the freezer Decrease iced tea intake Take fish oil supplements every night before bed Take daily multivitamin Place HR monitor in shoe for morning exercise Wake up at the same time every morning Write in food journal every night at dinner Decrease sweating throughout the day Call best friend to schedule two walking sessions/ week Set weekly realistic and attainable goals Do planks during TV commercials on Tuesday nights Buy tools needed for health Walk to breakfast place one time per week Take Daily vitamin intake twice daily Carry cinnamon and flaxseed in my purse ..... .......... .................. Use inhaler before every exercise session Tell someone when I am hungry and full Schedule regular psychotherapy sessions Sign up for a walking event Schedule walking sessions with best friend Schedule one weekly session with trainer Eat less meals out Spend less time on the computer at night Steph Habif | @StephHabif
- 20. How do we take what we know works in real life for health behavior change and scale it? Steph Habif | @StephHabif
- 21. 2011 Steph Habif | @StephHabif
- 22. 2011 The Year of the Behavior Steph Habif | @StephHabif
- 23. Steph Habif | @StephHabif
- 24. 1 Steph Habif | @StephHabif
- 27. Do Type your target behavior and design for that Steph Habif | @StephHabif
- 28. Do Type your target behavior and design for that Do not Design for technology Steph Habif | @StephHabif
- 30. 2012 Steph Habif | @StephHabif
- 31. 2012 The Year of the Emotion Steph Habif | @StephHabif
- 32. Steph Habif | @StephHabif
- 33. design thinking Steph Habif | @StephHabif
- 34. design thinking Steph Habif | @StephHabif
- 36. User Group Empathy Map
- 37. User Behavior Journey Map
- 38. Do Design for what people want to do Steph Habif | @StephHabif
- 39. Do Design for what people want to do Do not Assume that failure is due to lack of motivation Steph Habif | @StephHabif
- 40. 2013 Steph Habif | @StephHabif
- 41. 2013 The Year of the Consumer Steph Habif | @StephHabif
- 42. Steph Habif | @StephHabif
- 43. External Triggers Alarms Emails Stores Lights People Internal Triggers Emotions Cognitions Routines Situations People Steph Habif | @StephHabif
- 44. External Triggers Alarms Emails Stores Lights People What to do next is due to user interaction Internal Triggers Emotions Cognitions Routines Situations People What to do next is in the user’s head Steph Habif | @StephHabif
- 45. Steph Habif | @StephHabif
- 46. Steph Habif | @StephHabif
- 47. Do Identify internal and external triggers Steph Habif | @StephHabif
- 48. Do Identify internal and external triggers “Put hot triggers in the path of motivated people” Steph Habif | @StephHabif
- 49. Do Identify internal and external triggers “Put hot triggers in the path of motivated people.” – BJ Fogg Do not Ignore user narratives -> this is where you tie your solution to motivated users Steph Habif | @StephHabif
- 50. How do we take what we know works in real life for health behavior change and scale it? Mobile Health, eh? Steph Habif | @StephHabif
- 51. Sure. Steph Habif | @StephHabif
- 52. Sure. Steph Habif | @StephHabif
- 53. Sure. Steph Habif | @StephHabif
- 54. Do Type your Target Behavior Steph Habif | @StephHabif
- 55. Do Type your Target Behavior Design for what people want to do Steph Habif | @StephHabif
- 56. Do Type your Target Behavior Design for what people want to do Identify Internal and External Triggers Steph Habif | @StephHabif
Notes de l'éditeur
- Ask students what they hear their patients/target users saying??
- Ask students what they hear their patients/target users saying??
- Quotes & defining words--Capture specific quotes from the user, as well as any unusual phrases or words that 'struck' you as something that might contain a deeper meaning.Actions & behaviors--Capture things you saw the user (or group of users) doing. Writing down specific details or even drawing out diagrams can be useful here.Thoughts & beliefs--This quadrant should contain phrases that begin with "I think..." or "I believe..." that were specifically stated by the user. You might also capture other thoughts & beliefs that may not have been explicitly stated but can be inferred from what the user said.Feelings & emotions--Capture feelings and emotions that the user displayed or talked about having. Capturing feelings and emotions that specific experiences elicited will also be useful here. You might also capture other feelings & emotions that you infer from actions & behaviors that you observed.
- In 1952 Betty Crocker introduced instant cake mix. Assumed the trigger was hunger and enabled customers to make a cake quickly. It was a total market disaster. What the customer really wanted was to feel and show love. “Instant” didn’t cut it. So they added an egg.