Let’s start with strategy number one - get more customers. Drive more inbound traffic to your website. By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it. I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information. So how do you drive more traffic to your website? You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.

1. The 3 Secrets To
Explosive Business
Growth in The Next Year!
Even When The Economy Stinks, Businesses
That Know These Business-Building Secrets Are
Booming!

2. Only three ways?
YES!

3. #1Get more customers

4. #2Get customers
To buy more often

5. #3Get customers
To spend more

6. 20% Growth in each area…
Customers x Items Purchased x Purchase Value = Total Revenue
120 x 6 x $12 = $8640

7. Don’t overlook this…
Customers x Items Purchased x Purchase Value = Total Revenue
100 x 5 x $10 = $5000

8. 73% Growth Overall
• Improving slightly in each area creates a compounding effect
• EVERY business has the opportunity to improve in these three areas
• Fundamentals may not seem sexy, but they work!

9. How?

10. #1Get more customers

11. 1. Get more customers
Drive inbound traffic to your
business website

12. 1. Get more customers
Search engine optimization

14. Who Cares?
• There are over two billion people online
• 93% of online experiences begin with a search engine
• The majority of web traffic is driven by the ‘Big Three’
search engines-Google, Bing and Yahoo
(Search Engine Journal)

15. Who Cares?
• 77% of search engines choose organic over paid listings1
• 67% choose organic search results when purchasing2
• Organic click-through generates 25% higher conversion
rates than PPC3
(1,2,3Search Metrics)

16. 1. Get more customers
Email marketing

17. What’s more
The DMA projects email to drive $67.8 billion in sales in 2012
and $82.2 billion in sales in 2016.

18. 1. Get more customers
Social media marketing

19. Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social
channels1
• 85% expect companies to interact with them on those social channels2
(1,2 Cone Business Study on Social Media, 2008)

20. People are talking. Are you part of the
conversation?
• Social media is not a passing fad!
• 53% of people on Twitter recommend companies and/or products in
their tweets (ROI Research for Performance)
• The average consumer mentions specific brands over 90 times per
week in conversations with friends, family, and co-workers (WOMMA)

21. 1. Get more customers
Mobile marketing

22. Location-based marketing
From $0 in 2009, location-based marketing is projected to
grow to $6 billion in 2015. Some restaurants are seeing 65
percent redemption rates from new, real-time geo-targeted
ads.
(Borrell Associates)

23. Mobile advertising

24. 1. Get more customers
Improve the effectiveness of your
promotional efforts

25. 1. Get more customers
Track your results and optimize your campaigns

26. 1. Get more customers
Find new/better places to advertise (social media,
mobile, email, etc.)

27. 1. Get more customers
Create stronger, more targeted offers that appeal
to more people in your market

28. 1. Get more customers
Remove the risks associated with buying from
you by giving a strong guarantee

29. 1. Get more customers
Build your reputation as an expert

30. 1. Get more customers
Host a free webinar and demonstrate your expertise

31. 1. Get more customers
Send monthly educational/informational newsletters
(electronic or print)

32. 1. Get more customers
Create training/educational resources (video,
educational downloads, etc.)

33. #2Get customers
To buy more often

34. 2. Get customers to buy more often
Build your list!

35. 2. Get customers to buy more often
Create a customer mailing list

36. 2. Get customers to buy more often
Send out promotional emails to your house list on a
more frequent basis

37. 2. Get customers to buy more often
Use scarcity to get customers to act now instead of
later (e.g. limited-time promotions)

38. 2. Get customers to buy more often
Don’t let them forget you!

39. 2. Get customers to buy more often
Use autoresponder email sequences to introduce
your prospects to all of your products

40. 2. Get customers to buy more often
Broadcast educational content through email,
social media, and your website

41. 2. Get customers to buy more often
Send out birthday cards and holiday cards/gifts

42. 2. Get customers to buy more often
Focus on service!

43. 2. Get customers to buy more often
Create a culture of service at your business

44. 2. Get customers to buy more often
Use customer testimonials in your email campaigns
and on your website

45. #3Get customers
To spend more

46. 3. Get customers to spend more
Up-sell, cross-sell and bundle

47. 3. Get customers to spend more
After a person buys one product,
up-sell or cross-sell them another
related product

48. 3. Get customers to spend more
Bundle products and offer a discount

49. 3. Get customers to spend more
Use coupons to encourage bigger purchases

50. 3. Get customers to spend more
Offer an expensive, premium product or
service with a payment plan

51. Tips for success

52. Leverage Technology!

53. How do you eat a whale?

54. Think in 3 phases
Before During After

55. Questions?