1. PRODUCT
RESEARCH
2

2. DIGIP
AK This is the digipak cover for Katy Perry’s album. It is
immediately evident that she is a pop artist, as the
pastel colours and the candy theme instantly connote
this genre. The images on the sides of the digipak are
provocative as the artist is not wearing many clothes
which highlights her attempt to capture male attention
and therefore wider her audience base. Females would
be instantly drawn to the album as it includes many
‘feminine’ colours including pink, light blue and red.
The constant candy theme emphasises the artist as
being fun and quirky and therefore captures the
audience. The top image shows the artist in a pink
glittery dress and a crown, connoting a fairy
tale/princess image which again attracts a female
audience and adds to the feel of a ‘pop’ genre. The
candy theme is evident on the actual CD disks as well
as they have been made to look like edible treats, and
the fun patterns highlight the artist’s personality.