يعتبر التسويق أحد العناصر الأساسية لنجاح الشركات الناشئة، ورغم ذلك فإن العديد من رواد الأعمال لا سيما من خلفيات تقنية يجدونه صعباً أو غامضاً بالنسبة لهم ولا يعطونه الأولوية المناسبة. في هذه المحاضرة سيتم تقديم دليل في عالم التسويق الإلكتروني والتسويق الخاص بالشركات الناشئة التقنية عبر استعراض عدد من الأدوات والخطوات العملية التي يمكن استخدامها من أجل التسويق لشركتك الناشئة، بمختلف المراحل سواء أكانت في بدايتها كفكرة أو في المراحل اللاحقة. رابط الإيفنت الخاص بالمحاضرة: https://www.facebook.com/events/624022051028306

2. What is Startup
Company?

3. What is
Marketing?

4. Should I start marketing from the first day
I start coding?

5. ● Choosing a market:
1. Value Proposition
2. Market Competition
3. Market Wealth
4. Market Size
● Defining Keywords.
● Defining Success.
● Setting a Budget.
Where to Start?

7. Examples

10. Be ready for big data wave.

12. Landing Page:
● Too many text.
● Too many headlining.
● Too many or non call-action.
● Look of social proof.
● Install visitor analytics.
● Setup webmaster tools.
● Be ready for big data wave.
● Build a mailing list.

14. SEO:
● Keywords.
● Content and coding of it:
1. content
2. URL
3. title tag
4. img
● Links.

17. Social Media:
● Choosing the right social media networks:
1. Defining the best times to post.
2. Using a keyword List.
3. keep your eyes in it, for keywords.

20. Startup PR:
● Identifying the right writers for a media list.
● Creating a press kit:
1. the product pitch:
a. tell a story and making oprah cry
b. give a test or demo
c. ride the wave
d. be brief
e. give all links and resources you have
2. legos and screenshot.
3. founder bios and photos.
● Don’t ever copy and past.
● Offer something to give to writer or your crowd.

22. Setting up a Blog:
● Creating a topic list.
● knowing what type of content to publish:
1. newsletter
2. ebook
3. guides
4. video
5. guest content
6. infographic
● Paid content to big names in social media.

24. Conversion rate optimization (CRO)
● where are the user come from?
1. paid advertising
2. social media
3. organic search
4. press and news item
● Then you have to ask yourself this question:
1. What type of user am I targeting?
2. Are they actively seeking a solution to a problem, or
are they casually browsing?
3. How do I relate to the user?
4. Is there a message that will resonate with the user?
5. …. more

25. The basic rule:

26. Thanks!