1. Managing
Student Tour Guides
& Office Help Text
PACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Joseph's University
Loren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple University
Trent Gilbert - Chief eXperience Officer - TargetX
2. Manage the Expectations
Tour Guides are Important
Millennials 101
Recruitment & Hiring
Training
Motivation & Retention
Communication
Evaluation
4. Campus Visit in Record #’s
In Step with tradition: Campus Tours thriving
5. The college visit - does it do any good?
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
6. The college visit - does it do any good?
But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
10. The experience is higher
education marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
17. 76
Million Millennials
(vs. 72 million Boomers and 42 million Xers)
Howe and Strauss “Millennials Rising”
18. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
19. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2008
20. 87%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2009
21. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
22. About Millennials
Celebrated, cherished and protected.
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom and Disney princesses.
Empowered females.
Bike helmets, car seats, nanny cams and more.
23. About Millennials
Raised by attached parents.
Freakishly close to their “Helicopter Parents” or
“Blackhawks” transitioning to “Stealth.”
Parents are “Best Friends” and co-purchasing.
Conservative. Or Conventional?
24. About Millennials
Team Oriented.
Task Oriented.
Civic Oriented. (not in march on D.C. way)
Want to achieve high standards set for them.
Feel that they have already “paid their dues.”
25.
26.
27. Reaching Millennials
Eliminate Ambiguity.
Think of Time as 24/7 Resource.
Combine Work with Play.
Make it Worthwhile.
Handle with Care.
Play to Their Strengths.
Group Think.
46. Timing
In-depth at start of semesters
Weekly or monthly check-ins
Daily re-enforcement of learning objectives
47. Make sure to include
How to handle the situations
How to tell a story
Phone Etiquette
Public Speaking
Dress
Time Management
Conflict Resolution
Prioritization
Team Bonding
54. Ideas?
Appreciation Parties--Invite the Big Wigs!
Superlatives ($)
Honors Roll Board ($)
More responsibilities
Incentive Program ($)
Around Campus Recognition ($)
Facebook Page Shout-out ($)
Student of the Week or Month ($)
FOOD!
55. How to keep
Upperclassmen?
Recognize that their motivation might
have changed.
72. Managing
Student Tour Guides
& Office Help Text
PACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Joseph's University
Loren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple University
Trent Gilbert - Chief eXperience Officer - TargetX
