Beacon technology is practically revolutionising the customer retail experience by bringing a whole new dimension of digital interaction between you and your customers. What is iBeacon and why is it better than NFC? iBeacon is, for those who may not know, a version of BLE (Bluetooth Low Energy) software which was introduced by Apple starting version iOS 7. What we have seen in the past couple of months is that a whole new breed of developers and firms are coming with their own version of software to not only collect details of their customers but also proactively guide them in order to develop stronger and lasting relationships with their customers. Technologically, Beacon tags have a reach of 70 meters or so and really beat the NFC (Near Field Communication - which I mentioned in my Fog Computing article sometime back), thereby giving it an edge to maximise its reach. Also its less intrusive since there is no scanning necessary.

1. 25 Beacons Transforming the Retail Industry
Swirl: Beacon
powered retail
platforms
Magnum: Ice
Cream Social
Apps
Philips Hue:
Illuminated
Retail Apps
Philips:
Illuminated
Personal
Shoppers
Apple:
Business
Location
Service Apps
Trident:
Targeted Gum
Promotions
Grolsch:
Movie Unlocking
Beer Bottles
VMBeacon:
Data
Transmitting
Mannequin
Apps
Clorox:
Roommate
Privacy Alert
Apps
Estimoto:
Futuristic
Shopping
Beacon
Macy:
Interactive
Fashion Retail
Beacon
Taxi Magic:
Cab Credit
Beacon Beams
ParknShop:
Custom
Shopping Map
Apps
Melbourne
Cricket:
Beacon Pie
Promotions
NFL Beacon
Network:
Ad-Transmitting
Beacons
Apple: Tech
Retail Beacon
Airfy:
Smart Homes
Beacon
British Airways:
Airport
Assistance
Beacon
Garage Opener
Beacon
Remy Martin:
Alcoholic
Beacon App
INDIEGOGO’s
Signul:
Automated
Personal
Beacons
Ifinity:
Baterry-less
Beacons
Kia Oval:
Beacon-fitted
Cricket
Stadiums
Versatile
Estimote:
Nearable
Adhesive
Beacons
Automatic:
Car Feedback
Beacons