Building a Win-Win Model : Hindustan UniLever’s Rural Initiative Presented To- Mr. N. H. Mullick Presented By- Tarun Kumar Arya

Mass Media Folk Arts, CSR Activities, VOW etc. Key is to make the corporate intervention sustainable RICHNESS REACH LOW HIGH HIGH LOW Corporate Rural Initiatives NEW PARADIGM Conventional Distribution Channels

SHAKTI HLL’s RURAL VENTURE

Rural Venture - Areas of Influence Access Attitudes Awareness Affluence Discontinuous Increase in direct rural reach Education & Attitudinal shifts towards Health, Hygiene etc. Create a channel for Brand Communication in deep rural Catalyze Rural Wealth Creation

Rural Venture - The Entry Strategy Channel Intervention Re-intermediation The Integrated Win-Win approach - Affluence - Rural Incomes - Channel for agri Input/Output - Connectivity Will impact - Access to remote villages - Awareness - Attitudes Will impact Use the network of SHGs and NGOs for Direct to Home reach Use the internet to re-intermediate the agri-chain to improve realizations

Breaking the vicious cycle of poverty Low Income Low Savings Low Investments MICROCREDIT

Profile of Indian Rural Economy Need to stimulate agricultural income to drive rural wealth

The Agri-Business Domain Output Knowledge Inputs Services Farmer

…… . Mass Customization a reality DEPTH OF CONTACT WIDTH OF CONTACT LOW HIGH HIGH LOW Maximizing Reach and Richness The connectivity Approach XXXXX.com Traditional Media Market Development Farm Management Services

Lifebuoy Swasthya Chetna (LBSC) HLL’s RURAL VENTURE

Thanks