This is a ppt created by me while doing marketing internship under Prof. Sameer Mathur,IIM Lucknow.

2. •Sharjah based
airline as startup
owned by
government .
•It operates in
Middle East and
North Africa.
•Now it is LCC.

3.  Low Fares
 Frequent flights

4.  Safety of
passengers at the
top of its agenda.
 Good Customer
Service.

5.  In 2003 started with two leased Airbus.
 Position as low cost carrier(LCC).
 150 Destinations with “44” A320 Jets.
 40million customer’s faith in it.

6.  Joint ventures at 3
international bases.In
countries viz
Egypt
Jordan
Morocco
Nepal
 1st publicly owned airline
put in Dubai Stock
Market.

7.  85% of potential
regional
customers who
can’t afford
normal flying
expenses.
 40%cheaper than
other flights.

9.  rivals- Fly Dubai and Flynas have
adopted “hybrid model” .

10. Q. How did Air Arabia succeed in making
such remarkable progress in little over a
decade?

11.  Universal Aircraft Model

12. Air Arabia A320 -
•Comfort(32 inch
seat pitch)
•162 Passenger
capacity
•Seat width (18inch)
provide best
legroom than any
airline in LCC.

13.  Opt new brand
planes reduce fuel
cost and
environment
impact.
 Adopt new
technology to boost
efficiency like
Sharklets
technology (reduce
4% emission).

14.  Air Arabia adopt Fuel Hedging strategy to
ensure-
 Increase in Fuel prices would not
automatically result in an increase in
prices of its flight
ticket.

15.  CSR(Emotional Bonding)
 Online Booking
App(Manage Booking)
 Airewards(Customer Loyalty
Program)

16. Provide great
Flying experience Loyal
With good customer Customers
Care at low cost
Cost cutting strategy
Accompanied by customers
oriented vision

17. Air Arabia
receives Aviation
Business Awards
2016 for Low
Cost Airline.

18. Fly Dubai and Flynas adopted “hybrid model”and seek other
segments of people for profit whereas Air Arabia is for
those who can’t afford normal flying expenses & its prices is
40% less than others airlines.
It started small and scaled carefully and adopt plucky
choices like A320 Aircraft; Universal Aircraft Model.
It is not easy to hedge fuel earlier by others like Air Arabia
had done.
Air Arabia main aim –affordable prices;good customer
services;its motto “pay less, fly more”.

19.  Cost Cutting practices
 Fuel Cost and environmental impacts.
 fuel hedging strategy
 Competition among LCC.
 Better Customer Services.
 How Reduce its expenditures?

20. THANK YOU

21. Created by Tarun Kumar ,Thapar University,
during a marketing internship under Prof.
Sameer Mathur, IIM Lucknow.