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TASOS VELIADIS – partner SOCIALAB
The story of a
WHO am I!TASOS VELIADIS
2 more
things about me!
I LOVE TELLING STORIES:)
I LOVE CREATING
A story about a
we’ve been telling stories
in classrooms
in churches, coffee shops
on stages
FOR EONS
We love stories
Stories have
heroes
hero
Stories have
villains
Even before the
creation of the
first language we
had stories
Stories help us
to remember
MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC
MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC
IF LOGIC WAS ENOUGH
NOBODY WOULD FALL IN
LOVE WITH THE WRONG
PERSON
SO WHAT IS DIFFERENT
IN THE DIGITAL
ENVIROMENT?
DIGITAL STORYstory
trends
Plan your story
insights
Creative
idea
platforms media
PEOPLE WILL FORGET THE THINGS
YOU SAID, THEY’LL FORGET THE
THINGS YOU DID
BUT
THEY’LL NEVER FORGET HOW YOU
MADE THEM FEEL
...
SO LET’S SEE MY
STORY
Let’s talk about
My story!
SO LET’S SEE MY
STORY
Bags are making us
HAPPY!!
SO LET’S SEE MY
STORY
Bags that make us HAPPY!!
USEFUL BAGS
Bags are making us
smile!!
SO LET’S SEE MY
STORY
This bag made us
proud
My heroes
We didn’t want
to create just
another donation
campaign
We wanted to
create a story
that would
motivate people
to share theirs
Because the most
beautiful stories
are made by
humans
A picture is worth more than a thousand words
CONTACT ME
Facebook.com/t
asosvel
@tasosveliadis veliadis@socialab.
gr
Tasos Veliadis
t
The story of a bag
The story of a bag
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The story of a bag

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My presentation from 13th Digital Marketing Forum in Cyprus. How a handbag can create a story which is able to touch the users and share it to social media.

Publié dans : Marketing

The story of a bag

  1. 1. TASOS VELIADIS – partner SOCIALAB The story of a
  2. 2. WHO am I!TASOS VELIADIS
  3. 3. 2 more things about me!
  4. 4. I LOVE TELLING STORIES:)
  5. 5. I LOVE CREATING
  6. 6. A story about a
  7. 7. we’ve been telling stories in classrooms in churches, coffee shops on stages FOR EONS
  8. 8. We love stories
  9. 9. Stories have heroes hero
  10. 10. Stories have villains
  11. 11. Even before the creation of the first language we had stories
  12. 12. Stories help us to remember
  13. 13. MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
  14. 14. MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
  15. 15. IF LOGIC WAS ENOUGH NOBODY WOULD FALL IN LOVE WITH THE WRONG PERSON
  16. 16. SO WHAT IS DIFFERENT IN THE DIGITAL ENVIROMENT?
  17. 17. DIGITAL STORYstory
  18. 18. trends Plan your story insights Creative idea platforms media
  19. 19. PEOPLE WILL FORGET THE THINGS YOU SAID, THEY’LL FORGET THE THINGS YOU DID BUT THEY’LL NEVER FORGET HOW YOU MADE THEM FEEL -MAYA ANGELOU-
  20. 20. SO LET’S SEE MY STORY Let’s talk about My story!
  21. 21. SO LET’S SEE MY STORY Bags are making us HAPPY!!
  22. 22. SO LET’S SEE MY STORY Bags that make us HAPPY!! USEFUL BAGS Bags are making us smile!!
  23. 23. SO LET’S SEE MY STORY This bag made us proud
  24. 24. My heroes
  25. 25. We didn’t want to create just another donation campaign
  26. 26. We wanted to create a story that would motivate people to share theirs
  27. 27. Because the most beautiful stories are made by humans
  28. 28. A picture is worth more than a thousand words
  29. 29. CONTACT ME Facebook.com/t asosvel @tasosveliadis veliadis@socialab. gr Tasos Veliadis
  30. 30. t

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