My presentation from 13th Digital Marketing Forum in Cyprus. How a handbag can create a story which is able to touch the users and share it to social media.

1. TASOS VELIADIS – partner SOCIALAB
The story of a

2. WHO am I!TASOS VELIADIS

3. 2 more
things about me!

4. I LOVE TELLING STORIES:)

5. I LOVE CREATING

6. A story about a

7. we’ve been telling stories
in classrooms
in churches, coffee shops
on stages
FOR EONS

8. We love stories

9. Stories have
heroes
hero

10. Stories have
villains

11. Even before the
creation of the
first language we
had stories

12. Stories help us
to remember

13. MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC

14. MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC

15. IF LOGIC WAS ENOUGH
NOBODY WOULD FALL IN
LOVE WITH THE WRONG
PERSON

16. SO WHAT IS DIFFERENT
IN THE DIGITAL
ENVIROMENT?

17. DIGITAL STORYstory

18. trends
Plan your story
insights
Creative
idea
platforms media

19. PEOPLE WILL FORGET THE THINGS
YOU SAID, THEY’LL FORGET THE
THINGS YOU DID
BUT
THEY’LL NEVER FORGET HOW YOU
MADE THEM FEEL
-MAYA ANGELOU-

20. SO LET’S SEE MY
STORY
Let’s talk about
My story!

21. SO LET’S SEE MY
STORY
Bags are making us
HAPPY!!

22. SO LET’S SEE MY
STORY
Bags that make us HAPPY!!
USEFUL BAGS
Bags are making us
smile!!

23. SO LET’S SEE MY
STORY
This bag made us
proud

24. My heroes

26. We didn’t want
to create just
another donation
campaign

27. We wanted to
create a story
that would
motivate people
to share theirs

29. Because the most
beautiful stories
are made by
humans

30. A picture is worth more than a thousand words

31. CONTACT ME
Facebook.com/t
asosvel
@tasosveliadis veliadis@socialab.
gr
Tasos Veliadis

32. t