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TASOS VELIADIS – partner SOCIALAB The story of a
WHO am I!TASOS VELIADIS
2 more things about me!
I LOVE TELLING STORIES:)
I LOVE CREATING
A story about a
we’ve been telling stories in classrooms in churches, coffee shops on stages FOR EONS
We love stories
Stories have heroes hero
Stories have villains
Even before the creation of the first language we had stories
Stories help us to remember
MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
IF LOGIC WAS ENOUGH NOBODY WOULD FALL IN LOVE WITH THE WRONG PERSON
SO WHAT IS DIFFERENT IN THE DIGITAL ENVIROMENT?
DIGITAL STORYstory
trends Plan your story insights Creative idea platforms media
PEOPLE WILL FORGET THE THINGS YOU SAID, THEY’LL FORGET THE THINGS YOU DID BUT THEY’LL NEVER FORGET HOW YOU MADE THEM FEEL ...
SO LET’S SEE MY STORY Let’s talk about My story!
SO LET’S SEE MY STORY Bags are making us HAPPY!!
SO LET’S SEE MY STORY Bags that make us HAPPY!! USEFUL BAGS Bags are making us smile!!
SO LET’S SEE MY STORY This bag made us proud
My heroes
We didn’t want to create just another donation campaign
We wanted to create a story that would motivate people to share theirs
Because the most beautiful stories are made by humans
A picture is worth more than a thousand words
CONTACT ME Facebook.com/t asosvel @tasosveliadis veliadis@socialab. gr Tasos Veliadis
t
The story of a bag
The story of a bag
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The story of a bag

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My presentation from 13th Digital Marketing Forum in Cyprus. How a handbag can create a story which is able to touch the users and share it to social media.

Publié dans : Marketing
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The story of a bag

  1. 1. TASOS VELIADIS – partner SOCIALAB The story of a
  2. 2. WHO am I!TASOS VELIADIS
  3. 3. 2 more things about me!
  4. 4. I LOVE TELLING STORIES:)
  5. 5. I LOVE CREATING
  6. 6. A story about a
  7. 7. we’ve been telling stories in classrooms in churches, coffee shops on stages FOR EONS
  8. 8. We love stories
  9. 9. Stories have heroes hero
  10. 10. Stories have villains
  11. 11. Even before the creation of the first language we had stories
  12. 12. Stories help us to remember
  13. 13. MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
  14. 14. MORE AND MORE PEOPLE BELIEVE THAT THEY MAKE DECICIONS VIA LOGIC
  15. 15. IF LOGIC WAS ENOUGH NOBODY WOULD FALL IN LOVE WITH THE WRONG PERSON
  16. 16. SO WHAT IS DIFFERENT IN THE DIGITAL ENVIROMENT?
  17. 17. DIGITAL STORYstory
  18. 18. trends Plan your story insights Creative idea platforms media
  19. 19. PEOPLE WILL FORGET THE THINGS YOU SAID, THEY’LL FORGET THE THINGS YOU DID BUT THEY’LL NEVER FORGET HOW YOU MADE THEM FEEL -MAYA ANGELOU-
  20. 20. SO LET’S SEE MY STORY Let’s talk about My story!
  21. 21. SO LET’S SEE MY STORY Bags are making us HAPPY!!
  22. 22. SO LET’S SEE MY STORY Bags that make us HAPPY!! USEFUL BAGS Bags are making us smile!!
  23. 23. SO LET’S SEE MY STORY This bag made us proud
  24. 24. My heroes
  25. 25. We didn’t want to create just another donation campaign
  26. 26. We wanted to create a story that would motivate people to share theirs
  27. 27. Because the most beautiful stories are made by humans
  28. 28. A picture is worth more than a thousand words
  29. 29. CONTACT ME Facebook.com/t asosvel @tasosveliadis veliadis@socialab. gr Tasos Veliadis
  30. 30. t

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