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| Copyright © 2014 Tata Consultancy Services Limited
The Business Case for Improved Access to Digital Channels
Accessible Design for Software
January 2015
Charudatta Jadhav
2
Accessible Design for Software, 2015
Accessibility
opens your
digital channels
to more users
Accessible design can
address the needs of
wide a range of
individuals and groups.
3
Sara loves shopping
online, but only with
an e-tailer that is
compatible with her
screen reader.
1 billion people
worldwide are
estimated to have
disabilities.
A visually impaired
customer benefits
Accessible Design for Software, 2015
4
10,000 people
in the US alone
reach the age of
65 everyday.
Rob switched insurance
companies simply
because the new
company website
had information
in resizable font.
Accessible Design for Software, 2015
Senior citizens
have changing
needs
Tweet this
5
Accessible
design is
not just
designing
for the
disabled
Accessibility is the
degree to which a
product, device,
service, or
environment is
available to as
many people as
possible.
Accessible Design for Software, 2015 Tweet this
6
Accessible
design
makes
business
sense
With an estimated
worldwide
spending power of
US$1 trillion,
people with
disabilities are a
significant market
segment.
Accessible Design for Software, 2015 Tweet this
7
Accessibility litigation is on
the rise and everyday
businesses are settling on
court cases.
A banking services company
in the USA paid out $16
million in compensation in a
landmark case in 2011.
Accessible design
makes for
compliance
Accessible Design for Software, 2015 Tweet this
8
Accessible
design
promotes
social
inclusion
Improved access to
services is an
aspect of social
responsibility. It
reduces isolation
and increases
inclusion.
Accessible Design for Software, 2015 Tweet this
9
Principles of
accessible
design
Empathy towards people
with temporary and
permanent disabilities and
challenges.
User-centric approach to
design to provide a range
of options including
resizable text, color
contrast, and
navigation
improvements.
Accessible Design for Software, 2015 Tweet this
10
Regulatory compliance
and risk mitigation.
Reaching customers
who would previously
have been excluded.
Enhanced brand
reputation through
positive social impact.
Accessibility
investment
offers multiple
returns
Accessible Design for Software, 2015 Tweet this
IT Services
Business Solutions
Consulting
The Business Case for Improved Access to Digital Channels
Accessible Design for Software
Contact a Consultant

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Accessible design for software

  • 1. 1 | Copyright © 2014 Tata Consultancy Services Limited The Business Case for Improved Access to Digital Channels Accessible Design for Software January 2015 Charudatta Jadhav
  • 2. 2 Accessible Design for Software, 2015 Accessibility opens your digital channels to more users Accessible design can address the needs of wide a range of individuals and groups.
  • 3. 3 Sara loves shopping online, but only with an e-tailer that is compatible with her screen reader. 1 billion people worldwide are estimated to have disabilities. A visually impaired customer benefits Accessible Design for Software, 2015
  • 4. 4 10,000 people in the US alone reach the age of 65 everyday. Rob switched insurance companies simply because the new company website had information in resizable font. Accessible Design for Software, 2015 Senior citizens have changing needs Tweet this
  • 5. 5 Accessible design is not just designing for the disabled Accessibility is the degree to which a product, device, service, or environment is available to as many people as possible. Accessible Design for Software, 2015 Tweet this
  • 6. 6 Accessible design makes business sense With an estimated worldwide spending power of US$1 trillion, people with disabilities are a significant market segment. Accessible Design for Software, 2015 Tweet this
  • 7. 7 Accessibility litigation is on the rise and everyday businesses are settling on court cases. A banking services company in the USA paid out $16 million in compensation in a landmark case in 2011. Accessible design makes for compliance Accessible Design for Software, 2015 Tweet this
  • 8. 8 Accessible design promotes social inclusion Improved access to services is an aspect of social responsibility. It reduces isolation and increases inclusion. Accessible Design for Software, 2015 Tweet this
  • 9. 9 Principles of accessible design Empathy towards people with temporary and permanent disabilities and challenges. User-centric approach to design to provide a range of options including resizable text, color contrast, and navigation improvements. Accessible Design for Software, 2015 Tweet this
  • 10. 10 Regulatory compliance and risk mitigation. Reaching customers who would previously have been excluded. Enhanced brand reputation through positive social impact. Accessibility investment offers multiple returns Accessible Design for Software, 2015 Tweet this
  • 11. IT Services Business Solutions Consulting The Business Case for Improved Access to Digital Channels Accessible Design for Software Contact a Consultant