Many exciting new digital technologies have evolved rapidly this decade–potent mobile devices that perform a myriad of tasks, big data and analytics tools that crunch petabytes of data, and Internet of Things sensors that report continuously on everything from our cars to our coffee pots. This article will give you an overview of the technology and explain the two biggest challenges to using cognitive tools to transform your business in the years ahead.

1. PERSPECTIVES VOLUME 8
Riding The Cognitive Wave
Dr. Harrick Vin
Vice President and Global Head, Digitate
Copyright © 2017 Tata Consultancy Services LimitedMay 2017

2. The Cognitive Wave is Here
Artificial intelligence is revolutionizing the
way companies do business
Many new business models and processes
– Uber, Airbnb, and personal digital
assistants such as Google’s – rely on AI
Is your business ready to ride the wave?

3. Cognitive Systems Perform Four Core Tasks
1. Sense 2. Think
3. Act4. Learn

4. 1. Sense Data from Multiple Sources
Artificial intelligence is
revolutionizing the way
companies do business
Handle multiple data sources
and versions, and perform
data integrity checks

5. 2. Think and Predict
Not only recognize
data but also decide
what it means
Use machine learning
techniques to analyze the
context
Predict future system behavior and
produce actionable insights

6. 3. Act Like Experts
Such a system can
correct problem areas
By combining
self-learned context
with identifying
reusable patterns
The system can generate actions to
correct problems and improve
customer experience
It constructs procedures to
perform complex activities
utilizing reusable
simple skills
!

7. 4. Learn Continuously
Cognitive systems
need to be
designed to learn
from experience
Machine learning
technologies help
refine knowledge and
algorithmic models
Most cognitive systems
support explicit training and
observational self-learning

8. The Perfect Digital Storm
Digital technologies are coming together to radically
disrupt our world
Products, processes, and information systems today
are getting hyper-instrumented and hyper-connected
Entrepreneurs are turning those perfect storm
elements into viable new businesses that are giving
entrenched industries a run for their money

9. Cognitive systems pose technical, as well as people and safety challenges:
Preparing for the Storm
How to codify and train
your AI system to do the
task you want it to do
How to collect and sense
the right digital data,
think and act on that
data, and then perfect its
learning for the future
How to build a
cognitive system that
cannot be hacked
How to retrain and
redeploy employees
when work gets
automated

10. Jumping on the Wave
Create a strategic
roadmap to introduce
cognitive systems in
your business Reimagine products and
processes powered by
cognitive technologies
Identify which jobs
should be
automated
Create new jobs that
provide for creation
and curation of
knowledge
We’re
Hiring

11. Copyright © 2016 Tata Consultancy Services Limited
Riding The Cognitive Wave
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