This Infographic dwell deeper into the challenges Manufacturers Face on evolving customer expectations with increased focus on Millennial. Other Challenges are 1. Delivering a seamless experience across touchpoints and devices 2. Continuously improving customer experience, based on feedback from social media. The focus is then on Architecting the Digital Customer Experience using Digital Five forces to transform the digital Customer experience using TCS Offerings. The benefits majorly involves deliver consistent experience across channels and to improve customer experience with focus on increased brand loyalty and advocacy using TCS advantage.

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Challenges Manufacturers Face
TCS leverages the Digital Five Forces (Mobility and Pervasive Computing, Cloud,
Big Data and Analytics, Artificial Intelligence and Robotics, and Social Media)
to transform your digital customer experience through:
Architecting the Digital Customer Experience
Benefits
The TCS Advantage
Meeting evolving
customer expectations,
including of millennials
Delivering a seamless
experience across
touchpoints and devices
Continuously improving
customer experience, based on
feedback from social media
Personalizing customer
experience by harnessing
data from multiple sources
Assets and frameworks
Proven tools and
techniques to accelerate
the transformation process
Technology prowess
Global alliances with IBM, SAP,
Salesforce, and Oracle
• Collaborative space for domain experts
and customers/partners
• Mobility and Big Data used to create
new ideas, PoCs, lab tests, and
Digital ReimaginationTM
workshops
Strong domain and technology expertise
• Extensive engagements in the manufacturing
industry with Fortune 500 customers
• Cross-industry experience for
best-in-class solutions
Transforming Customer Experience for the Digital Age
Manufacturing Digital Innovation Lab
Customer
journey
mapping
Digital
dealership
Product
configurator
Dealer mobile
application
Digital
marketing
Advanced
analytics
Omni-channel
experience
Customer
self-service
Social CRM 360° view
of customers
through PeriVista
Reduce downtime
Deliver consistent experience across channels
Personalize store-to-screen and
screen-to-store journeys
Improve customer experience
Enhance customer acquisition
and conquest rate
Increase brand loyalty and advocacy
Reduce cost to serve