1. Airports - Perfect for Mobile
Airports and Mobile:
Lessons for both Retail and Hospitality
Estuardo Robles
VP SharedFi
tatarobles@sharedfi.com
+1.540.999.8282

2. Global Aviation Market
Air Transport Industry $330 Billion
Air Transport direct impact $880 Billion
This accounts for about 1.75% of Global GDP
Air Transport Induced + Indirect impact
$1,851 Billion (3.6% Global GDP, includes tourism)
Employed 76 Million people in 2007
6 Billion+ passengers transported in 2009.
Large share of Air Travellers are high income earners
Relevant to Mobile and Social Technologies
View video depicting Worldwide Air Traffic click here
Source: World Bank Transportation Specialist. ICAO/WB Global Strategy Summit 2009

3. Tendency: Routes Opening
up to Mobile and Social
Routes has finally acknowledged the relevance of
Mobile and Social Technologies in the Global Aviation
supply chain, and are allowing a gradual participation of
these stakeholders in their route development forums

4. “Airport Business”
= additional income with non-aviation activities
The Airport Business
Source: Güller Güller Architecture Urbanism research

5. the potential economic benefits of air-transportation
1 million passengers =
• (1000-)1500 direct workplaces
• 10’000m2 of real estate (250 direct / 50 indirect workplaces
• air-connectivity / hotel nights / consumption expenditures / etc.
Source: various European airports
The Value of Passengers
Source: Güller Güller Architecture Urbanism research

6. a „specific and airport oriented‟ economic profile
Airport CityAtanasioValue Matrix
Source: Güller Güller Architecture Urbanism research

7. the railway station as
a new focal point
Amsterdam Schiphol
Transportation node

8. Airport City = “Central railway-station” development
Frankfurt airport
AIRrail-terminal
Source: Güller Güller Architecture Urbanism research

9. Technology City Built Outside the Airport
Source: Güller Güller Architecture Urbanism research

10. Zurich airport
Zurich city
Zurich airport corridor
Glattal
Source: Güller Güller Architecture Urbanism research

11. Zurich
Airport Corridor lightrail
Public transportation aligned with economic development
Source: Güller Güller Architecture Urbanism research

12. Vienna
Airport City
Initiatives of the airport operator on its own landSource: Güller Güller Architecture Urbanism research

13. Düsseldorf / Lyon
Airport Cities
Source: Güller Güller Architecture Urbanism research

14. AIRail TerminalSource: Güller Güller Architecture Urbanism research

15. a typically „Norwegian‟ development?
Oslo airport
AIRPORT CITY
Source: Güller Güller Architecture Urbanism research

16. Complementary to what the city already has(!)
5
1
4
2
3
Barcelona
Ciudad aeropuerto
Source: Güller Güller Architecture Urbanism research

17. Panama
Vision of most
connected city…

18. Checklist for Airport Success
Massive infrastructure
Multi-Modal Terminals
Passenger Comfort
And everything else…
Mobile Connectivity & Wifi

19. This is Airport and Mobile
For starters: Lack of good reception/signal
Most passengers are “out of network”

20. This is Airport and Wifi

21. This is Airport and Wifi

22. This is Airport and Wifi

23. This is Airport and Wifi

24. Panama Has it Right
8,000,000
80% transit
Growing 2x in
next 5 years.
Free Wifi is
being
monetized
indirectly at
Terminal

25. Passengers Love Free Wifi
Panama Tocumen

26. Duty Free Engagement
Highest Grossing Duty Free in Latin America

27. Food Court Dynamic
About 1/3 of restaurants broadcast own Wifi

28. What’s the Difference?
Free Market Dynamics
No locked-out exclusivity contract
Each venue has its own internet link
Several venues broadcast their own Wifi
A few already using it for conversion purposes
Splash Screen
Signage Outside
Creative SSID
SharedFi

29. Photo source: Andrew Brimms
Thank you
Estuardo Robles
VP SharedFi
tatarobles@sharedfi.com
+1.540.999.8282
Airports - Perfect for Mobile