1. Designing Health Tech
for Women
a talk by @tatianajosephy at

2. “The answer is
simple: just focus
on WOMEN.”
(Just don’t be as obnoxious
about it as Dave McClure.)

3. Women’s Health Tech:
A Double-Paned Ceiling
4% 2x
of healthcare CEOs. Women undergo
1/5 CS graduates. surgery that is easier
for men.
The problem The problem
of talent of stigma

4. Women’s Health, Defined
Reproductive
Health
General Health
See video at: http://vimeo.com/38450284

5. Reproductive Health Tech
Fertility tracking, just better, will take off!

6. 3 Lessons
Be weary of creating a We live in an Angry Reproductive health tech
new market. (Watch for Birds world. It sucks, must keep up with
what people are already but get used to it. innovative health tech.
doing and change Entertain (and go Customers expect
behavior through that.) mobile). automation.

7. Lessons in Practice

8. Product Brainstorm
Top-down education to bust social norms (e.g. Bedsider, Hormone Horoscope)
Forums for women to teach each other (e.g. PinkPad, ChickRX, Ihadanabortion.org)
Tracking hardware + data mining
Connect community health workers (e.g. doulas, midwives, fertility educators) with each
other and patients
Customized birth control with better info on reliability
STD tracking
More info/connectedness/integrative health around menopause
Address stigma/embarrassment around not knowing about our own reproductive health
Better ways to connect non-techies with reproductive health knowledge

9. General Health Tech

11. “Women have been
disproportionately underrepresented
in clinical research. Few of the many
drugs approved by the FDA have
been adequately tested in women.”
clinicaltrials.gov

13. Product Brainstorm
General health products, just targeted at women
Amplifying a woman’s experience in healthcare (e.g. reviews of pharmaceuticals by women)
Health products for men that help women (e.g. male birth control!)
Electronic medical records that are targeted at women
Better way of translating doctor speak to patients
Women are responsible for 80% of healthcare spending. Better price transparency in our
healthcare system!
Anything to do with children’s health
Health products that reflect changing norms and individuality in the healthcare system: women
delaying children (or not having them at all), single mother population, diverse gender/sexuality
Empower women to effect health policy changes (e.g. breastfeeding norms)

14. The right demographics

15. The right skills
25% 50%
New modes of
learning:
Coursera
CS now the biggest ratio of women in Codecademy
major at Stanford Stanford’s Intro to CS HackbrightAcademy.com

16. The right support
Halle Tecco Melinda Gates Esther Dyson Lisa Suennen
Look for companies like you.
Find their investors.

17. @tatianajosephy
tatiana@mobilecurious.com