Technology and languages. A good mixture that enable new business models. Currently, it seems that most of the industry is divided among technology/tool vendors, content creators, and translation companies. However, the most profitable businesses might arise from the convergence of the three. In this workshop, the business model canvas tool will be presented, as a way to generate new business opportunities, and the basics of a great elevator pitch will be given. After that, if the audience is interested, it will be divided into groups for a design thinking workshop to generate new business opportunities.

1. A
Business Model Generation
Session
Diego Bartolome, CEO tauyou <language technology>
diego.bartolome@tauyou.com
@diegobartolome

2. 5 cents about me

3. 5 cents about you

4. Once upon an industry ...

12. The Innovator's DNA
Questioning
Observing
Experimenting
Networking
Associating

13. But ...
What is a Business Model?

14. A business model
A business model describes the rationale
of how an organization creates, delivers,
and captures value

15. Business Model Canvas

16. Customer segments
For whom are we creating value?
Who are our most important customers?
Examples
Mass Market
Niche Market
Segmented
Diversified
Multi-sided platforms

17. Value proposition
What value do we deliver to the customer?
Which customer problem do we solve?
Which customer needs do we satisfy?
Some examples that contribute to value
Newness Performance Customization Getting the job done
Design Brand/Status Price Cost reduction Risk Reduction
Accessibility Convenience/Usability

18. Positioning your Value
Creating a distinct impression
in the customer's mind
You need to Differentiate
Find something I can do best
but others cannot replicate
Less is more
Be selective in the target
It's not about you, it's about the others

19. Positioning your Value
Creating a distinct impression
in the customer's mind
You need to Differentiate
Find something I can do best
but others cannot replicate
Less is more
Be selective in the target
It's not about you, it's about the others

20. Channels
Through which channels customers want
to be reached?
Which channels work best?
How are we integrating them with
customer routines?
Channel Phases
Awareness – Evaluation – Purchase – Delivery – After Sales
Own/Partner Channels
Direct/Indirect

21. Sales process
Product knowledge
Prospecting and approaching
Qualifying/needs assessment
Presentation
Negotiation
Close
Follow-up

22. Customer relationships
What does the Customer want to establish
and maintain?
How costly are the ones we have established?
How are they integrated with our model?
Categories
(Dedicated) Personal Assistance
Self-service Automated Services
Communities Co-creation

23. Revenue streams
For what value are customers willing to pay?
How much does each Revenue Stream
contribute to overall revenues?
How to generate Revenue
Asset sale
Brokerage fees
Usage fee
Advertising
Subscription fees
Licensing
Lending/Renting/Leasing

24. Main Free Business Models
Freemium (Linkedin)
Advertising (Facebook)
Cross-subsidies (DVDs in Walmarkt)
Zero marginal cost in distribution (Music)
Labor exchange (Quora)
Gift economy (Freecycle)

25. Business Model Canvas

26. Key Resources
What Resources do our Value
Propositions/Distribution Channels/Customer
Relationships/Revenue Streams require?
Categorization
Physical
Intellectual
Human
Financial

27. Key Activities
What Key Activities do our Value
Propositions/Distribution Channels/Customer
Relationships/Revenue Streams require?
Categorization
Production
Problem solving
Platform/network

28. Key Partnerships
Who are our Key Partners?
Who are our key Suppliers?
Which Activities do they perform?
Which Resources are we acquiring?
Optimization and economy of scale
Reduction of risk and uncertainty
Acquisition of particular resources and activities
Motivations

29. Cost structure
What are het most important costs?
Which Key Resources/Activities are most
expensive?
Two extremes
Cost-driven
Value-driven

30. YOUR Canvas

31. Some insights
It's not about you – It's about them
The power of What If questions (and Why)
Importance of the Team
Analyze the Environment first

32. When is it time to innovate?

33. SWOT Analysis
From Current Canvas to Future Model
Blue Ocean Strategy
Eliminate
Raise
Reduce
Create

34. Lean Implementation

35. Customer Development

36. The People Who Are Crazy Enough to
Think They Can Change the World,
Are the Ones Who Do
Diego Bartolome
CEO tauyou <language technology>
diego.bartolome @ tauyou.com
@diegobartolome