Strategic Business Management Of Mobilink

2. STRATEGIC MANAGEMENT PROJECT
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3. GROUP NAME :-
MOBISTARS
Group Members:-
NAME: - ROLL NO:-
• Farukh Nathoka 12-121
• Nadeem Aslam 12-109
• Hamza Ghuman 12-139
• Nouman Saqib 12-137
• Hafiz Muhammad Atif 11-028 11-028
University of Sargodha 3

4. INTRODUCTION:-
• Moblink is telecomunication industry
• Mobilink started operations in 1994 as the first GSM cellular Mobile service
in Pakistan by MOTOROLA Inc. later it was sold to Orascom, an Egypt-based multi-
national company.
• Mobilink is the largest cellular service provider in Pakistan. Mobilink's corporate
postpaid package is sold under the brand name "Indigo" and prepaid by the name of
"Jazz".
• Moblink is a private structure company
• Parent company of Moblink is Orascom telecom Egypt
• Founded in 1994
• Owner of Company is Naguib Sawiris
• In Mobilink round about 10000 world wise employees are working in different
designations .Mobilink has 264 franchise offices and 14 service centers. Its generate
revenue about us $56 million per month.3000 connection sold per hour.
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5. MOBLINK MISSION, VISION:-
• Mission:-
“To be the unmatchable mobile system of communication in
Pakistan, this provides the best value to its customer, employees, business
partner and shareholders.”
• Vision:-
“To be the leading Telecommunication Services Provider in Pakistan by
offering innovative Communication solutions for our Customers while
exceeding Shareholder value & Employee Expectations”
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6. MOBLINK OBJECTIVES:-
• Business Expansion.
• Better service provision.
• Retaining the role of a leading telecom company.
• Attract maximum customers and satisfy them.
• Excel in meeting customer needs.
• Seek employee involvement, continuous improvement and
enhanced performance.
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7. MARKET SHARE:-
Moblink
36% Ufone 17%
Telenor
23% Warid 12%
Zong 12%
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8. MOBLINK CURRENT STRATEGIES:-
• Low Priced promotional packages.
• Improve Service and gain Market Share.
• More Sponsorship in games other than cricket and football.
• Partnering with Corporate Clients.
• Effective & Efficient distribution Channel.
• Construct layers of target market for better service quality and gaining lost
customers and retaining the existing, like corporate segment, middle segment
and lower segment.
• Employee Benefit programs and non-financial benefits like 'Employee of the
month’
• Backward Integration over their infrastructure vendors and suppliers to reduce
cost and expenses.
• Offering services like competitors such as Call Block Service.
• Customer Representative.
• Gain competitive advantage via increasing service speed and response time to
customer.
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9. ALTERNATIVE STRATEGIES:-
1:-Ensure network quality.
Advantage: - Quality will improve
Disadvantage: - Errors can be occur in the system
2:-Focus on subscriber retention.
Advantage: - Subscriber loyalty can be increase
Disadvantage: - Subscriber can be switch
3:-Better customer incentive plans.
Advantage: - Customer can be increase
Disadvantage: - Competitor can also give better incentives
4:-Training on regular bases to keep employees up to date and
motivated.
Advantage: - Employee learn new things on regular bases
Disadvantage: - Employee may be fed up from daily training
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10. CONT:-
5:-Innovation in technology.
Advantage: - Technology must be improved
Disadvantage: - Competitor may be over take your technology
6:-Offer lower rates as compare to other networks.
Advantage: - Grab more customers as compare to others
Disadvantage: - Competitor will also be offer
7:-Improvement in customer services.
Advantage: - Customer satisfaction will be increase
Disadvantage: - Conflicts can be cause when Moblink offer any
service
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11. EXTERNAL ANALYSIS:-
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Opportunities:- Threats:-
1:-Different value added services like
Online transaction, Money transfer
1:- Due to H.R demand Moblink
employee can switch
2:- Focus on quality to provide high
quality
2:-On that places there is no proper
network coverage Telenor is providing
better coverage
3:- Give lower sms rates as compare to
competitors
3:-Due to arrival of Zong most
customers are switching
4:- Organize events 4:-Wateen have Installed Wimax
technology
5:- Increase market share by entering in
new markets
5:-Due to intense competition Moblink
losing its market share
6:- Add further services in their services 6:-Political and economic instability
7:- Provide facility of high internet 7:-Other networks adopting 3G and 4G

12. EXTERNAL FACTOR EVALUATION MATRIX
RESULT:-
THE TOTAL WEIGHTED SCORE 2.58 SHOWS THAT COMPANY
RESPONSE IS AVERAGE.
Total Weight Total weighted score
1.00 2.58
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13. INTERNAL ANALYSIS:-
Strengths Weaknesses
1:-Market Leader with 36% market
share.
1:-Expensive as compare to other
networks.
2:-Pioneer of GSM technology in
Pakistan.
2:-Network problem is still a big issue.
3:-Covering 9000+ cities, villages and
towns.
3:-There is lack of interdepartmental
communication.
4:-Mobilink is at more competitive on
experience curve.
4:-Billing mistakes in indigo bills is
common.
5:-Having strong brand equity across
the country.
5:-Mostly process are not efficient in the
routine jobs.
6:-Premium brand image and Exclusive
Black Berry Services.
6:-There is no proper software available
for Inventory system.
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14. INTERNAL FACTOR EVALUATION
MATRIX RESULT:-
THE TOTAL WEIGHTED SCORE 2.50 SHOWS THAT
COMPANY RESPONSE IS AVERAGE.
Total Weight Total Weighted Score
1.00 2.50
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15. COMPETITIVE PROFILE MATRIX:-
Companies Warid Moblink Telenor U fone
Total Weight Total
Weighted
Score
Total
Weighted
Score
Total
weighted
Score
Total
Weighted
Score
1.00 2.49 3.27 3.14 2.87
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16. BCG MATRIX:-
Star: - (High growth rate and High market share)
• Jazz One
Cash Cow: - (Low growth and high market share)
• Moblink Indigo
• Jazz budget
Question Mark :- (High growth rate and low market share)
• Jazz share
• Moblink PCO
Dog: - (Low growth and low market share)
• Jazz octane
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17. PORTER'S FIVE FORCES MODEL:-
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18. MOBLINK PRODUCT LINES:-
1:-Mobilink Indigo
2:-Mobilink Jazz
3:-Mobilink World
4:-Mobilink PCO
5:-Moblink 3G
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19. DEPARTMENTS OF MOBLINK:-
1. Human Resource
2. Administration and Security
3. Sales
4. Marketing
5. Customer Services
6. Corporate Affairs
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20. ORGANIZATIONAL STRUCTURE:-
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21. INDUSTRY LIFE CYCLE:-
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22. PROBLEMS:-
• Cultural Difference
• Emotional interference
• Connectivity Issue
SOLUTIONS:-
• Cultural Training Programs
• Create friendly enviourment
• Work on Quality
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23. CONCLUSION:-
• Mobilink is following all management functions effectively, as it is the subsidiary of
Orascom, corporate strategies are developed and communicated from the top
level.
• Region is accountable to the parent company from where instructions are
received and applied in the organization nationwide.
• They are agile to adopt latest technologies, launch innovative products & services,
and offer a learning environment to its employees.
• Marketing team at Mobilink is working at the best of their abilities in designing and
executing distinctive marketing approaches in such a competitive local telecom
scenario.
• Mobilink has proven itself as a socially responsible corporate by participating in
charity and education programs that support the poor.
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