Branding Through Photography - TBEX Billings 2019
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Branding Through Photography - TBEX Billings 2019
- 1. By Andy Austin Using Photography to Brand in a Saturated Market
- 2. -everyone wants to get paid to travel -third most popular type of blogging (behind fashion and food -average age of a blog is 2 years -using Instagram/Facebook to grow your reach -many organizations want photos as well as posts -”Content quality is the most important factor in triggering engagement, not hashtags.” – mention.com "Articles with images get 94% more total views” 2018 Travel BloggingIn a saturated market
- 3. ABOUT • Raised in Billings, MT • Played football and earned a psych degree from Montana State • Full time travel photographer for three years now (9 years total of photography) • Photographed 35 countries on six continents • Clients include RAM Trucks, Visit Montana, Visit Wyoming, Cowboys and Indians Magazine, Travel and Leisure, Parents Magazine, Backpacker, Life is Good, Garmin, and many more.
- 4. Adding the Human Element -Adds scale -Hero factor -Allows the audience to envision themselves there
- 6. Using yourself as the model - Gives the audience a person to connect to - Creates a more celebrity status (look at the top bloggers in the world) - Use timelapse, not timer - Work cheap ;) Got it
- 7. TOURIST PROFFESIONAL From smiling tourist to inspirational cover shot
- 8. LESS POSING MORE ACTION
- 10. LIGHT AND POSING ARE YOUR BEST FRIENDS
- 11. BRANDINGHOW TO FILL YOUR SCHEDULE WITHOUT COLD CALLING
- 12. Find your suited summit • What will people remember? • Be different • Embrace your weirdness
- 13. A handshake goes a long way BUILD FRIENDSHIPS, NOT BUSINESS PARTNERSHIPS
- 14. Community over competition -If you can’t do a gig, find the person who can. -Give advice freely and listen when given advice
- 15. Let your work speak for itself
- 16. Photo tips
- 17. Mastering sunsets-turn around -don’t give up until the stars come out! -clouds are your friends -a great foreground is the key to a great sunset Suitable for all categories business and personal presentation, eaque ipsa Description
- 18. Depth of Field • Large Aperture (small number, i.e. f/1.4 or f/2.8 • Used to isolate and draw attention to a certain part of the image • Great for adding drama • Small aperture (large number i.e. f/22) • More in focus • Great for grand landscapes and slowing down shutter speeds Shallow Depth of Field Large Depth of Field
- 19. It’s not about the gear… but it does help What’s in my pack? -Canon 5D Mark IV -Canon 24-70 F/2.8 -Sigma 35 f/1.4 -Sigma 14-24 f/2.8 -Canon 70-200 -Carbon Fiber Tripod -Lee Split Grad Filters -DJI Mavic Zoom Drone -iPhone 8 Plus
- 20. Questions? For more questions or to see more of my work, come find me on Instagram @AndyAustinPhoto or send me an email andy@andyaustinphoto.com