Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Kerwin McKenzie - Marketing Yourself Through LinkedIn

28 vues

Publié le

From TBEX North America 2018, Kerwin McKenzie's presentation on personal LinkedIn Marketing

Publié dans : Voyages
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Kerwin McKenzie - Marketing Yourself Through LinkedIn

  1. 1. Marketing Yourself Through LinkedIn Kerwin McKenzie linkedin.com/in/kerwinmckenzie/
  2. 2. Who Am I?
  3. 3. Ex-Airline Employee 123 Countries/Territories 173 Airlines Airline Geek (3 ish airlines)
  4. 4. Runs 3 Main Web Sites Passrider.com Cruisinaltitude.com UnfamiliarDestinations.com
  5. 5. LinkedIn
  6. 6. What We Will Cover What is LinkedIn/Why LinkedIn? Company Pages Setting Up Your Profile Recommendations/Endorsements
  7. 7. What We Will Cover Making Connections Anniversary Posting Search
  8. 8. What We Will Cover LinkedIn Learning Social Selling Privacy/Data Export Find Nearby What To Do Next
  9. 9. 562+ Million Users 200 Countries/Territories May 2003: Launched Dec 2016: Acquired by MSFT
  10. 10. Why Use LinkedIn • Authority • Traffic • Connect with Industry • Learn
  11. 11. Why Use LinkedIn • Authority • Traffic • Connect with Industry • Learn
  12. 12. Why I Use LinkedIn • Authority • Connect with Industry • Learn
  13. 13. LinkedIn https://business.linkedin.com
  14. 14. LinkedIn Company Pages • Showcase what you’re doing • Promote • ‘Spy’ on your competition’s page • Build Following
  15. 15. LinkedIn Profile 1. Who you are 2. What value you bring to the table 3. How you can solve a specific problem
  16. 16. LinkedIn Profile - Photo A recent photo Profile Photo
  17. 17. LinkedIn Profile - Headline • Succinct • Add Searchable Keywords
  18. 18. LinkedIn Profile – Contact Info Ensure its as complete as possible Has up-to-date information
  19. 19. LinkedIn Profile – Summary • Who you are • Why should someone do business with you • Testimonials • 2-3 paragraphs with appropriate keywords • Add work samples video/slides
  20. 20. Recommendations • From Colleagues • Brands You’ve Worked With
  21. 21. Received
  22. 22. Given
  23. 23. LinkedIn Endorsements Encourage people who know or worked with you to endorse your skills
  24. 24. LinkedIn Connections The heart of the Network
  25. 25. Making Connections
  26. 26. Anniversary, Birthday Promotion & New Job
  27. 27. Posts Videos are good (no longer than 10 minutes videos) LinkedIn will share SRT Files Share Good/Relatable Stuff Ask questions in your posts
  28. 28. LinkedIn Search
  29. 29. LinkedIn Learning linkedin.com/learning
  30. 30. LinkedIn Learning
  31. 31. LinkedIn Learning https://www.linkedin.com/learning/social-selling-with- linkedin-3
  32. 32. Social Selling - Leverage your social network - Find the right prospects - Build trusted relationships - Achieve your goals --LinkedIn
  33. 33. Social Selling Index http://linkedin.com/sales/ssi
  34. 34. LinkedIn Privacy/Data Export https://www.linkedin.com/psettings/member-data
  35. 35. Data Export
  36. 36. Find Nearby A Way To Connect With Others At Conferences
  37. 37. LinkedIn -What To Do Next • Determine your LinkedIn strategy • Start connecting with the people in your niche/industry • Follow the companies in your niche/industry
  38. 38. LinkedIn -What To Do Next • Share a daily update - videos, images, quotes. • Be engaging – place links in the first comments at least for the 1st 24 hours • Ask friends to Comment, Like • Interact with your network
  39. 39. Thank You!!!
  40. 40. Q & A https://www.linkedin.com/in/kerwinmckenzie/ www.Instagram.com/loyaltytravels www.twitter.com/loyaltytravels www.Passrider.com www.UnfamiliarDestinations.com www.Cruisinaltitude.com www.TravelBlogger101.com Kerwin McKenzie

×