From TBEX North America 2018, Kerwin McKenzie's presentation on personal LinkedIn Marketing

2. Marketing Yourself
Through LinkedIn
Kerwin McKenzie
linkedin.com/in/kerwinmckenzie/

3. Who Am I?

4. Ex-Airline Employee
123 Countries/Territories
173 Airlines
Airline Geek (3 ish airlines)

5. Runs 3 Main Web Sites
Passrider.com
Cruisinaltitude.com
UnfamiliarDestinations.com

6. LinkedIn

7. What We Will Cover
What is LinkedIn/Why LinkedIn?
Company Pages
Setting Up Your Profile
Recommendations/Endorsements

8. What We Will Cover
Making Connections
Anniversary
Posting
Search

9. What We Will Cover
LinkedIn Learning
Social Selling
Privacy/Data Export
Find Nearby
What To Do Next

10. 562+ Million Users
200 Countries/Territories
May 2003: Launched
Dec 2016: Acquired by MSFT

11. Why Use LinkedIn
• Authority
• Traffic
• Connect
with
Industry
• Learn

12. Why Use LinkedIn
• Authority
• Traffic
• Connect
with
Industry
• Learn

13. Why I Use LinkedIn
• Authority
• Connect with Industry
• Learn

14. LinkedIn
https://business.linkedin.com

16. LinkedIn Company Pages
• Showcase what
you’re doing
• Promote
• ‘Spy’ on your
competition’s
page
• Build Following

17. LinkedIn Profile
1. Who you are
2. What value you bring to the table
3. How you can solve a specific problem

18. LinkedIn Profile - Photo
A recent photo
Profile Photo

19. LinkedIn Profile - Headline
• Succinct
• Add
Searchable
Keywords

20. LinkedIn Profile – Contact Info
Ensure its as complete as possible
Has up-to-date information

21. LinkedIn Profile – Summary
• Who you are
• Why should someone do business with you
• Testimonials
• 2-3 paragraphs with appropriate keywords
• Add work samples video/slides

23. Recommendations
• From Colleagues
• Brands You’ve Worked With

24. Received

25. Given

26. LinkedIn Endorsements
Encourage
people who
know or
worked with
you to endorse
your skills

27. LinkedIn Connections
The heart of the Network

28. Making
Connections

30. Anniversary, Birthday
Promotion & New Job

32. Posts
Videos are good (no longer than 10 minutes videos)
LinkedIn will share
SRT Files
Share Good/Relatable Stuff
Ask questions in your posts

33. LinkedIn Search

35. LinkedIn Learning
linkedin.com/learning

36. LinkedIn Learning

37. LinkedIn Learning
https://www.linkedin.com/learning/social-selling-with-
linkedin-3

38. Social Selling
- Leverage your social network
- Find the right prospects
- Build trusted relationships
- Achieve your goals
--LinkedIn

39. Social Selling Index
http://linkedin.com/sales/ssi

42. LinkedIn Privacy/Data Export
https://www.linkedin.com/psettings/member-data

43. Data Export

44. Find Nearby
A Way To Connect With Others At Conferences

46. LinkedIn -What To Do Next
• Determine your LinkedIn strategy
• Start connecting with the people in your
niche/industry
• Follow the companies in your niche/industry

47. LinkedIn -What To Do Next
• Share a daily update - videos, images, quotes.
• Be engaging – place links in the first comments at
least for the 1st 24 hours
• Ask friends to Comment, Like
• Interact with your network

48. Thank You!!!

49. Q & A
https://www.linkedin.com/in/kerwinmckenzie/
www.Instagram.com/loyaltytravels
www.twitter.com/loyaltytravels
www.Passrider.com
www.UnfamiliarDestinations.com
www.Cruisinaltitude.com
www.TravelBlogger101.com Kerwin McKenzie