Training session on Online Seller Advantage (OSA)

1. Online Seller Advantage
PROGRAMS & SERVICES TRAINING
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2. Benefits
• Enhances listing presentation
• Stresses the importance of a real estate company having
a strong web presence
• Shares with seller the actual number of people who are
searching for properties like theirs right now
• FREE
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3. Access
Internet
Explorer
Google
Chrome
Mozilla
Firefox
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4. Access
1. www.HomesaleCenter.com
2. Click on the ‘OSA’ icon
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5. Edit Your Profile
Click on ‘Edit Your
Online Seller
Advantage
Account’
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6. Edit Your Profile
• Make sure your
contact info is
correct
• Enter a tag line or
slogan if desired
• Check both boxes
• Click ‘Submit
Changes’
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7. Edit Your Profile
• Select the type of
phone number
• Enter phone
numbers
• Click ‘Submit
Changes’
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8. Edit Your Profile
• Upload a photo by
clicking the
‘Browse’ button
and finding your
photo on your
computer’s hard
drive
• Click ‘Submit
Changes’
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9. Edit Your Profile
Return to the OSA home page by clicking on ‘Main Menu’
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10. OSA Home Page
• Click on ‘Create a
Listing Presentation
Report’
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11. Create a Listing Presentation Report
• Fill in the seller’s
information
• Estimate price of
property
• Select report style – I like
‘With Map’
• Click ‘Show Advanced
Criteria’
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12. Create a Listing Presentation Report
• Refine search by selecting
‘Property Type & Details’
• Select either ‘Map Search’
or ‘Radius Search’
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13. Create a Listing Presentation Report
• Depending on how
many requests have
been submitted to
OSA, the report may
take up to 10 minutes
to generate
• Click ‘Available’ link next to the property report that you
would like to download
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14. Create a Listing Presentation Report
• View the report in
the center text box
• Click ‘Print Report
(PDF – Quality)’ to
download the report
onto your hard drive
or print
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15. Create a Listing Presentation Report
Branded to Agent
Customized for Seller
Prudential’s Web Presence
Area Competition
Internet Activity
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16. Create a Listing Presentation Report
• If you are satisfied
with the report and
would prefer to email it, click the
‘Email Report’ tab
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17. Find a Past Listing Presentation Report
• Click ‘Find a
Requested Listing
Presentation Report’
to find a previously
generated report
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18. REMINDERS
• Generate Seller
Reports from OSA
(Enhance and Service
Your Listings)
• Send market reports
to your database
from OSA (Customer
for Life)
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19. Additional Resources
Jen Brown Wilson, Project & Training Manager
Direct: (717) 286-9906
E-Mail: Jennifer@PrudentialHomesale.com
Online Seller Advantage training video on
www.TeamHomesale.com
PREA Affiliate Assistance Hotline
Direct: (888) 732-5778
E-Mail: preaaah@HSFranchise.com
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20. Instructor
Tom Blefko is a real estate broker with over thirty years experience in
all facets of the residential and commercial real estate industry
including sales, leasing, office management, property
management, development, construction and training. During the
course of his career, he has been an award-winning salesperson and
assisted other agents in negotiating and closing over one thousand
real estate transactions.
Contact Information: Tom Blefko, Associate Broker
Prudential Homesale Services Group
Cell: (717) 587-6600
E-Mail: TBlefko@PrudentialHomesale.com
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