Havanasanjuan newyearseve-2013

Please let this presentation serve to present HAVANA SAN JUAN™
sponsorship offer of the New Years celebration. HAVANA SAN JUAN is a proven
winner and celebrates the best of both world. As you read the History of Havana
San Juan, W HOTEL Vieques, Puerto Rico will experience the most unique event to
celebrate the coming of New Year.

We would like to get your brand involved in the exciting opportunity presented in
this proposal. Pending your interest, we can work with you to create a long-lasting
partnership package that best fits your specific objectives and goals. We greatly
appreciate your time in perusing our program.

Sincerely,
Tomasito Bobadilla Geno Chaviano
Co-Executive Producer Co-Executive Producer


HAVANA SAN JUAN™ was a club that opened during the heightened of
the heyday of the 1960’s in uptown New York and was a haven for iconic music
celebrities such as Machito, Sammy Davis Jr., Celia Cruz, Fran Sinatra, Tito Puente,
and Johnny Pacheco evoking them to create what we know today as “SALSA,” a
music and dance that has united cultures through generations and carved a
permanent place in American music.

Complimenting tradition with Technology, HAVANA SAN JUAN™ has
revived the “Golden Era” of the Latin music 1960’s – 1970’s in NYC where the
migrating Hispanics who were predominately Cubans and Puerto Ricans
collaborated by merging their music from Afro-Cuban, Mambo, Rumba, Guaguaco,
Son, Cha Cha, etc, to create whe we know today as CLASSIC SALSA, it was era of
Benny More, Machito, Tito Rodriguez, Celia Cruz, Willie Colon, Ray Barretto, Hector
Lavoe, Eddie Palmieri etc.

WE CORDIALLY INVITE YOU TO HAVANA SAN JUAN™


HAVANA SAN JUAN™
 is being co-produced by BFM Movimiento in partnership with Geno Chaviano creator of
HAVANA SAN JUAN theme.

Production Uniqueness:
 transports consumers back to a by-gone area through a pulsating visual , back to the time, of
elegance, pulsating Latin music and its roots. The roots planted by Cubans and Puerto Ricans
immigrants in Miami and New York.
 intended as the premier Latin music theme event.
 a program to enhance today’s youth and discerning consumers with a premium experience of
dancers, music and its iconic musical director.
 evocative of a glamorous era not experience in the last few years.

HAVANA SAN JUAN™ sponsorship:
 will provide visibility and a unique experience surrounded by authentic touch points at the
HAVANA SAN JUAN™ New Year Eve celebration and access to the areas socialites,
influencers and trendsetters.

Sponsorship as the Presenting partner of $25,000 ensures the highest level of visibility. Detailed
information about sponsorship levels is included in this packet.


HAVANA SAN JUAN™
provides your brand a way to efficiently target key influencers, socialites, and trendsetters in
a festive by-gone area experience.

HAVANA SAN JUAN™ New Years Eve
is created to evoke the glamorous, sophisticated time, and distinctive sound of Latino
Socialite, Influencers, trendsetters and everyday folks mingling together in a festive
mood.
serve as an inspirational astute of the best of both cities, Havana and San Juan via
Vieques, Puerto Rico.
serve as a guide to lift the spirits of Latinos and celebrate the New Year with a
positive outlook to the New Year.
provide an opportunity for your brand to re-create retro-chic cocktails like the classic
Cuba Libre and Mojito, providing your brand to re-create those sultry moments.
provide an opportunity for your brand to engulf the beauty, energy and decadent
Mambo and Rumba dancers in full costume.


MUSICAL DIRECTOR
Born in Puerto Rico, Louis Bauzo attended Julliard School of Music and studied in Africa,
Cuba, and Puerto Rico. He has been a professional musician for over forty years. A member
of the Tito Puente Orchestra for seven years during the 1970’s, he has performed and/or
recorded with Dizzy Gillespie, Machito, Mario Bauza, Eddie Palmieri, Mongo Santamaria,
Johnny Pacheco, Larry Harlow, Celia Cruz, Vicentico Valdez, Israel “Cachao” Lopez, Hector
Lavoe, Pete “El Conde” Rodriguez, Johnny Colon, Paul Simon, Joe Ellington, amongst others.

He has extensive experience in theatre, film and television; Arthur Penn's "Night Moves",
Leon Ichaso's "Crossover Dreams", Ang Lee's "Eat, Drink, Man, Woman", "Kojak" and
"Private Eye."Recognized as an expert in the performance of Afro-Caribbean ritual music, he
is also the founder and Director of the "Patakin" and"Carambu" folkloric dance ensembles
which performed as part of Caribbean Cultural Center's "Sacred Drums" Festival Tour
(1991).
Louis is the director of the the Latin Percussion Department as well as the Harbor Latin Big
Band and curator of the "Raices Project Latin Music Museum and Archive” at the Harbor
Conservatory for the Performing Arts in New York. In addition to playing Advanced Folkloric
Music, he is also a gifted arranger, producer and educator.

Louis Bauzo is your Musical Director that will transform that by-gone era……..


Naming Rights for HAVANA SAN JUAN NEW YEARS EVE presented
Naming Rights

by your brand.
Inclusion on all branding including the Orchestra panels, invite
invitation and staff apparel.
VIP reception area to invite socialites, influencers, and
trendsetters.
Dedicated email campaign with social website partners.
$25,000

Brand Gobo placements at key points throughout the venue.
Brand Logo link-page on all social online partners.
Meet & Greet opportunities for picture taking at the Video wall of
W HOTEL, Vieques, Puerto Rico HAVANA SAN JUAN New Years Eve.


NAMING RIGHTS
 Official sponsor designation your brand HAVANA SAN JUAN™ New Years Eve.
 Branded Media Wall.
 Live MC mentions acknowledging your brand status.
 W HOTEL Media wall for Artist and VIP interviews including your brand HAVANA
SAN JUAN™ logo.
 Inclusion on branding including the Orchestra panels, invite invitation and staff
apparel.
 VIP reception area invite to socialites, influencers, and trendsetters.
 Dedicated email campaign with social website partners.
 Brand Gobo placements at key points throughout the venue.
 Brand Logo link page on all social online partners.
 Meet & Greet opportunities for picture taking at the Branded Media Wall of W
HOTEL, Vieques, Puerto Rico HAVANA SAN JUAN™ NEW YEARS EVE


The cost for this totally integrated, turn-key marketing program is $25,000
gross, payable to Genco Company LLC.

Commitment deadline: May 6, 2013
Signed contract due by: July 15, 2013
TOTAL amount due by: October 1, 2013


We are confident that your brand will find BFM Movimiento to be cost-effective
and resourceful partner.

Strategy Implementation can begin immediately from the date of agreement,
assuming normal cooperation from your brand is a go. The plans for the New
Years Eve celebration can begin immediately from contract, and multiple
implementation visits required for the full roll-out.

To move forward to the next step, BFM Movimiento/Genco Company LLC would
required a commitment/deposit fee of $5K. From this perspective, we deliver
measurable value to you.

We thank you for the opportunity to start the process of creating a winning
formula for your brand and its clients, and guests. Thank you.

For further contact:
tomasitobobadilla@bfmmovimiento.com
gc@gencocompany


Havanasanjuan newyearseve-2013

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