Involvement during 2009-2010 season.

1. TIM BOGDANSKY
HOCKEY DEVELOPMENT INTERN
2009-10 INVOLVEMENT

2. HOCKEY DEVELOPMENT
• Kids First Hockey Clinics
• Street Coyotes
• Adult & Youth Hockey Clinics
• USA Hockey Initiatives
• In-Game Entertainment
• Howler
• Coyotes Street Team

3. HOCKEY DEVELOPMENT-Kids First Hockey Clinics
• Program
– Free 4-week on-ice program that teaches kids the fundamentals of
skating and hockey
– Each rink donates ice time and instructors
• Coyotes representatives assist when available
– Open to kids ages 4-8 not currently playing hockey
– All equipment is provided by One Goal courtesy of AAHA
– Registration through Coyotes website
– Howler visits the clinic on the final day
• Sales staff is also on site, when available
• Goal
– Introduce the sport of hockey to kids who have not played
– Increase the number of kids playing hockey locally
– Long-term goal to sell tickets and create new fans
• 2009-10 Recap
– 52 clinics held between July, 2009 and June, 2010
– Over 1,300 kids participated
– 50 sets of new equipment donated to each local rink
– Survey sent out in August, 2010 to gauge interest and ways to improve
program
• Involvement
– Assist Howler during conclusion of each Kids First Clinic
– Pass out flyers at schools and mention program during street hockey
clinics
– Helped manage participant database

4. HOCKEY DEVELOPMENT-Street Coyotes
• Program
– Street hockey program supported by the NHL
• NHL provides all equipment
– Current program is solely based in elementary schools
– Coyotes staff holds clinics in PE class at schools
• Target schools close to hockey rinks
• Coyotes giveaways handed out at the end of each class
• Information on hockey programs and Kids First also distributed
• Goal
– Introduce the sport of hockey to kids
– Develop new fans through participation in hockey
• 2009-10 Recap
– 65 clinics held at local schools and Boys & Girls Clubs
– Estimated 13,000 kids reached through program
– Majority of Kids First registrations come from flyers handed out at
schools
– 26 sets of street hockey equipment donated to PE programs
• Estimated value of $33,000
• Involvement
– Contact prospective schools and schedule clinics
– Conduct clinics and gauge interest in future visits
– Set up schools with ticket sales reps to offer affordable group nights
– Ensure timely delivery of donated street hockey equipment

5. HOCKEY DEVELOPMENT-Adult & Youth Clinics
• Program
– In-season clinics for youth and adult hockey players
– Price includes one ticket to upcoming game and Coyotes
giveaways
– Locker room tour, off-ice and on-ice workouts
– Instructed by Coyotes coaching staff, broadcasters and
Alumni
• Goal
– Develop the Coyotes brand
– Showcase Jobing.com Arena
– Give hockey players a behind the scenes look at Coyotes
hockey
– Increase group sales
• 2009-10 Recap
– 6 clinics held at Jobing.com Arena for various ages
• Three adult clinics, one each for mites, squirts and peewees
– Each clinic sold out at 36 participants
– Generated over $10,000 in group sales revenue
• Involvement
– Check in participants and escort to designated locker rooms
– Assist with locker room tours and answer questions as needed
– Set up nets and prepare pucks and water bottles for use
during clinic

6. HOCKEY DEVELOPMENT-USA Hockey Initiatives
• Program
– Hockey Weekend Across America (HWAA)
• Celebrates the growth of amateur hockey in the U.S.
• Three days with a different theme/action plan on each day
– Relationship with Arizona Amateur Hockey Association (AAHA)
• Scott Storkan, Coyotes Manager of Hockey Development, serves as an
at-large director on the board of directors
• USA Hockey affiliate
• Keeps Coyotes up to date on youth hockey in the state and country
• Goal
– Goodwill gesture to USA Hockey
– Further develops relationships with hockey rinks and associations
– HWAA helps develop fan base and Coyotes brand
• 2009-10 Recap
– Contest with local schools
• Encouraged students to wear a hockey jersey to school
• Top five schools, in terms of number of jerseys, won a street hockey
equipment package
• Received over 20 submissions
– Honor local hockey heroes
• Recognized volunteers from local hockey associations with a plaque and
a bench recognition ceremony during the February 16th game
• Involvement
– Volunteered 18 hours during “24 Hours of Hockey” assisting in
locker room assignment and check-in
– Promote USA Hockey during street hockey clinics and make
students aware of the organization’s involvement with USA Hockey

7. HOCKEY DEVELOPMENT-In-game Entertainment
• Program
– Mites on Ice
• First period intermission, teams play for three minutes
• Mite house and travel teams
• Participants receive a jersey
• 100 ticket minimum
• Goal
– Generate group sales revenue
– Give kids a chance to “play where the pros play”
• 2009-10 Recap
– 23 mites groups booked
– Groups from Arizona, California, New Mexico and Colorado
– Generated over $45,000 in group sales revenue
• Involvement
– Greet participants and parents prior to game and at each
intermission
– Escort participants to locker room, hand out jerseys, and
coordinate on-ice event to ensure seamless execution of
program

8. HOCKEY DEVELOPMENT-Howler
• Program
– Howler has been the Coyotes mascot since 2005
– Makes public and private appearances throughout the state
– Present at every home game
– Can be utilized as a support system for other departments
– “Howler-Mobile” used to transport mascot to appearances
• Car wrapped in Coyotes graphics
• Goal
– Generate fans and raise awareness for the team
– Show support of local events and organizations
• 2009-10 Recap
– Howler made over 200 appearances in the community
• Involvement
– Book and coordinate Howler community appearances and assist
during home games
– Transport Howler to each appearance and pass out giveaways, as
well as generate leads for future bookings

9. HOCKEY DEVELOPMENT-Coyotes Street Team
• Program
– Street Team consists of part-time employees
– Interactive inflatables are sent out to local events
• School carnivals, festivals, charity walks, etc.
– Street Team distributes giveaways, ticket information and information on
available hockey programs
– Collect information for marketing and ticket sales
• Goal
– Promote team through large community events
– Generate ticket sales and leads for ticket sales
• 2009-10 Recap
– Consisted of 12 part-time employees
• One part-time intern on staff helped schedule events and supervise staff
– Community Events
• Total of over 75 events with interactive inflatables present at each event
• Staff distributed information on ticket sales at each event
• Promotional giveaways distributed
• Also present at every home game with inflatables and giveaways
– Reached an estimated 75,000 people and created thousands of leads for
ticket sales
• Involvement
– Identify ample grassroots marketing opportunities and schedule community
events to increase brand awareness
– Supervise and schedule staff of12 part-time college students
– Order giveaway items and facilitate distribution during pregame and at
community events
– Help generate new ticket sales leads through contests and raffles