My Future of Advertising class #10 (3/31/08) was all about one word--Google--and its impact on advertising and marketing. This presentation is my overview on the subject. To be honest--this presentation does not focus on Google's primary business, i.e. Search. Instead, the focus is on Utility and the role Google can play in advertising and marketing. So pardon me for glossing over paid and organic search. I leave that subject to the experts, like the Poetic Prophet. This presentation includes audio from the Poetic Prophet's "Paid Search 101" rap (see the original here: http://youtube.com/watch?v=c96LTLlaXew). (All music rights reserved by m0serious, who is awesome.)

1. The Future of Advertising
Class #VC 4566 | Spring 2008 | Mondays 1-6pm | Rm 434 | Instructor: Tim Brunelle
Class #10 (March 31, 2008)
TOPIC: GOOGLE

2. What is Google?

3. Larry Page (L) and Sergey Brin (R)
Founded Google while studying at Stanford University
September 7, 1998

4. Founded: 1986
Employees 2007: 70,000
Revenue 2007: $12.7 Billion**
† Apple, Inc. * eMarketer estimate ** Omnicom