Compare the impact and effectiveness of two promotional methods

Compare the impact and effectiveness of two promotional methods (trailer and film poster) ,[object Object],Use the exemplar to help you- especially the two columns on institution and representation. DEADLINE This must be completed for the 12th September. Also if I have given you back coursework, this must also be den by then. You should have your final music video analysis focusing on how the video uses techniques (media language) to appeal to the target audience. You also need your storyboard for your own music video with an evaluation of how you have used media language (camera angles, lighting etc) to appeal to your target audience REMEMBER: YOU MUST RESEARCH AND BE ABLE TO DISUCSS YOUR INSTITUION AND THEIR ‘IDENTITY/BRAND VALUES/IDEOLOGIES’ Starter ideas I will be comparing a trailer and poster for the film.......................produced by the institution.................... I will be comparing the impact and effectiveness of two promotional methods and looking at how they appeal to their target audience and create a sense of a media campaign across different media platforms. Main body essay points you could include (LOOK AT THE OTHER EXEMPLAR SHEET FOR THE LIST OF POINTS) As an institution....................promotes ideas of ..................................and this can clearly be seen in the representations The target audience for the film would be ................due to ............................. Throughout the film trailer, the hero is represented as........through the use of......... This is challenging/reinforcing the stereotyped representations of the genre. The use of mise en scene represents the idea that.......... The font on the poster, reinforces the idea that the ............ The trailer is relying on the use of.......to appeal to the target audience and therefore may be seen as more effective than the poster............. The poster is a teaser trailer and works in conjunction with the trailer rather than being an effective promotional tool just by itself, it relies on the idea iof cross media promotion.......... The use of font for the stars name is.....and this connotes......representing the star as a key factor in the promotion and selling of the film The institution is used more heavily in the trailer. The use of institutional logo is prominent at the start of the trailer. As it is a Disney produced film, this reveals to the audience ideologies and representations that the audience can expect to see in the film. The institutional logo is also used to draw in an existing fan base......... Conclusion Both the film trailer and poster work well as promotional tools because..... The film poster and trailer work well within their different markets...... IF YOU NEED HELP, EMAIL ME ON THE SCHOOL EMAIL AND I WILL GET BACK TO YOU AS SOON AS I CAN! Have a nice summer! Miss Casman

Compare the impact and effectiveness of two promotional methods

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Compare the impact and effectiveness of two promotional methods