The document provides tips for developing your own ideas into successful apps. It recommends doing research on useful app categories and trends, being disruptive by combining uncombined elements or creating new niches, developing apps rapidly through prototyping, and creating buzz through blogs, user communities, ads, and social sharing.

1. Developing
your own ideas
into successful
world-class
Ilya Tchernetski @daydreamer
i-Free Innovations
IT-JAM, Odessa
20.08.2011
Saturday, August 20, 11

2. Cut the Rope Saver My Clinic Doodle God Sizer SPB TV
Star Walk Angry Birds Power Amp Paradise Fitness HD
Island
#1 overall/category/grossing top in US/EU store/market
Featured in iTunes/Android Market (App of the week /
Game of the week / Recommended)
Saturday, August 20, 11

3. FROM IDEA TO APPSTORE
• Make Research
• Be Disruptive
• Develop Rapidly
• Create Buzz
Saturday, August 20, 11

4. MAKE RESEARCH
• Useful utility niche (productivity, lifestyle, photo etc)
• Games with physics, logic, mngt sim & FUN
• Hot trends (SoLoMo, check-ins, photo apps, gamification etc)
• Choose right OS
• Define monetization
• Check for competitors
Saturday, August 20, 11

5. MAKE RESEARCH
Saturday, August 20, 11

6. BE DISRUPTIVE
• Don’t make better, make substantially different
• Mash-up - combine previously uncombined
• Create new niches & markets
• Same functionality, better usability/design/price/speed
Saturday, August 20, 11

7. BE DISRUPTIVE
Saturday, August 20, 11

8. DEVELOP RAPIDLY
• Have a picture in mind
• Prototype (Screen flows, Balsamiq, InVision, Tiggr)
• Get Real (by 37signals)
• Release fast, update often
Saturday, August 20, 11

9. CREATE A BUZZ
• Option A: find publisher or pay to PR agency (PRmac,
iSpreadNews, Apalon etc; from $100 to $5000)
• Option B: do it yourself
• Set targets, use analytics
• Promote in blogs (iOS - goo.gl/Cn7l2) and user communities
• Try ads (and PPI for Android)
• Use cross-promo and sharing to social networks
Saturday, August 20, 11

10. MY EXPERIENCE
Mobile Coupon Finance
Easy
coupon catalog you’d manager
browsing of
catalog with love to meets Cut the
airline sales
personalization contribute Rope
Saturday, August 20, 11

11. FURTHER READS
• “Getting Real”, “Rework”
• “the Four steps to the Epithany”
• “The Business of iPhone & iPad App Development”
• “Game-based Marketing”
• techcrunch.com, insidemobileapps.com
• insocialplay.ru, proapps.ru
Saturday, August 20, 11

12. THANKS FOR ATTENTION
Ilya Tchernetski daydreamer
icher@i-free.com tchernetski
+79119236447
Saturday, August 20, 11