1. SAY
In elementary school I wanted to be an
elementary school teacher because I loved my
teachers and wanted to be like them
I knew I wanted to go to grad school
after college because both my parents
went to grad school and education is
really important.
I wanted a stable profession
because growing up my parents
could really provide and that
showed me that when I have a
family I wanted the ability to
provide for that familyOne direct career path was less
important than the career path that
would provide the financial stability
Wanted highly regarded school and worked hard
in high school – wanted to use that to get into a
good college
No idea what I
wanted to major
in. Started with
an econ major
because my dad
was and I’m very
similar
Switched to poly sci
because I had to
choose by Sophomore
year – at that point I
realized I took a lot of
geography and could
double major. Junior
year declared double
major with geography
Sophomore summer set up internship –
come back home at the point not
knowing and having no interest in the
financial world
law school turned into
academia and
becoming a professor
in geography because
of research
they offered me a job but I decided
that I didn’t want to be in NYC
Stressed out about where I wanted to be and less about
what job… at the same time I knew from the fall that I
had a back-up job
Since high school I think about the
future all the time… I write so many
lists about different options and
scenarios about how different paths
can play out
It’s really important for me to have my own career
and own accomplishments
Everyone was looking for whatever job they
could get because they want to be in NYC DC
or Boston
We are engrained our whole lives
to get a change very frequently… it
was always something new
At times I look for
jobs in places
where my friends
live… it would be
an easier
transition

2. THINK
I need to grow up and be
successful like my parents
I want to do what people I envy do
I know what my parents did to be successful
and so I can follow a similar path for success
I need to be able to continually provide for
my family or others in all situations
Getting into a good college will make me
more successful and happy in life
I need to have things mapped out or
understand my next move to be successful
Being vulnerable is uncomfortable and is
not me performing at my peak
I don’t need to have a path or career in mind –
I just need to have the options and ideas of
what’s next
FEEL
Uncomfortable with not knowing the
future
Happy with childhood and parents
Excited at the chance to try new
things
Closely connected with family and
need to use them for advice and
guidanceScared of looking financially
dependent and professionally
insuperior
Required to succeed in the future
Uncomfortable with adapting to big
changes – must have family/friends
connection
Alone without family support

3. PROBLEM STATEMENT
A career driven, family guided, smart and hardworking financial advisor,
who enjoys trying new things and seeks the next step in life and the
future
needs a way to
because
She has always been driven by family and those around her. She follows
their guidance (and sometimes footsteps) to lead her to her next move
(both professionally and academically). She likes trying new things but is
uncomfortable with the vulnerability because it’s not part of the
frameworks she has grown up knowing.
let her passion guide her decisions instead of her
past experiences and upbringing

4. Ideate
1. Have guidance from family
2. Quit her job and do what she wants to do
3. Get side job
4. Do what she wants to do at her current
5. Become the first geographer financial planner
6. Go back to school to figure out deeper passions
7. Not thinking about the next move
8. Go back in time and not be raised in the strict pathway
9. Have her parents quit their jobs and lead by example
10. Have her watch success stories with following passion
11. Have her see people not following normal career advancement
12. Have laws require a cap on salary
13. See other cultures with less emphasis on advancement and success through business
14. Have her start self reflection and meditation to figure out her path
15. Become more decisive on her decisions
16. Gain confidence in her career moves without relying on others
17. Starts a geography exploration company
18. Starts a university with geography
19. Travel the world and gain interest in geography
20. Meet world famous geographers for inspiration

5. 1. Start teaching business and get inspired to continue
2. Audit courses at colleges for geography
3. Get inspired by her bosses to follow her passion
4. Talk to people who did not follow their passions
5. Learn that success comes with passion
6. Go see a career counselor to guide her in the right direction
7. Have her ask herself what she wants to do without thinking
8. Have her live more spontaneously
9. Be comfortable with the unknown and the future
10. Change society to not be so focused on success through careers
11. Change society to be more focused on happiness
12. Create a cheaper economy
13. Give everyone so much money that they only follow their passions and do what they
want
14. Force everyone to do what they want coming out of college
15. Leveling all pay for all jobs to ensure fairness in anything
16. Make geographers the most valuable jobs to society
17. Create a growth in geographer demand
18. Overpoulate working force for business requiring search for something new
19. Pay all in academia comparable to business and finance
20. Determine passions at a young age and follow that throughout school

6. 1. Create society to be all teachers
2. Get rid of the need for financial advisors by building that into curriculum and learning
3. Go forward in time and see what would happen if she continued being a financial
advisor
4. Become truly okay with not following social norms
5. Feel success from happiness
6. Become optimistic about all situations
7. Believing the power of decisions and self expression
8. Live by passions only
9. Have her parents tell her to quit her job and support her financially
10. Mandate everyone to follow passions
11. Become successful through advising and then do what she wants

7. Practical: Become successful through advising and then do what she wants.
This option is the least risky and a way where she can both be successful
through the norms while doing what she wants eventually. This is not the
optimal decision because it will lead to a period of unhappiness.
Disruptive: Leveling all pay and success measures for all jobs.
This is the most disruptive to society as we are engraved to think of competition
and think numerically. This would further encourage people to do what they
want instead of using the lens of success and money.
My Favorite: See other cultures that don’t follow the same societal norms.
This is my favorite because it expands her mind while it also will push her to do
what she wants. She doesn’t always need to see it in the same way.