2015 Digital Marketing Directions for Hotel Marketers
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2015 Digital Marketing Directions for Hotel Marketers
- 1. Digital Marketing Directions 2015 Three Key Trends Driving Your Hotel Marketing Next Year
- 2. These are “the good ol’ days” • Occupancies and rates at record highs (STR) • New inventory lagging demand (STR) • 2015 presents the opportunity to be a great year • But only if you take advantage of trends
- 3. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter-mediation Changing of the Guard
- 4. Internet, Everywhere Mobiles Wearables Usables Invisibles
- 5. Source: http://blogs.cisco.com/news/cisco-connections-counter/ • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet-connected devices for every man, woman, and child on the planet
- 6. More people own mobile phones than own toothbrushes Internet, Everywhere
- 7. “The web is like electricity. It’s just there.” Eric Schmidt
- 8. Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere
- 9. And if context is queen, guess what that makes content
- 10. We’re All Publishers Now
- 11. 204,000,000 emails sent Source: Intel We’re All Publishers Now
- 12. 90+ reviews We’re All Publishers Now
- 13. 100,000 Tweets We’re All Publishers Now
- 14. 28,000 photos We’re All Publishers Now
- 15. 208,000 photo uploads We’re All Publishers Now
- 16. We’re All Publishers Now 30 hours of video uploaded
- 17. 2+ million search queries We’re All Publishers Now
- 19. Content is King • Cut through the clutter • Create content that is: – Snackable – Sharable – Sharp We’re All Publishers Now
- 24. Images sell
- 25. Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads
- 26. Internet, Everywhere Mobiles Wearables Usables Invisibles
- 27. Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights
- 29. Disney MyMagic+ RFID “tickets” and purchasing
- 30. Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights
- 31. Keys to Your Kingdom Next Year It’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now
- 32. Key Takeaways • Content is king – Use snackable, sharable, and sharp content to attract interest and action • Context is queen – Help your customers meet their needs where they are, not just on which device • Data is the crown jewels – Use it to gain a competitive advantage, and to rule next year!
- 33. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter