HEDNA Social Marketing Presentation
•Télécharger en tant que KEY, PDF•
0 j'aime•1,855 vues
Social media
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (15)
Similaire à HEDNA Social Marketing Presentation
Similaire à HEDNA Social Marketing Presentation (20)
Plus de Tim Peter
Plus de Tim Peter (13)
Dernier
Dernier (20)
HEDNA Social Marketing Presentation
- 1. All Marketing is Social Building a Social Media Strategy that Supports Your Brand and Your Business
- 3. 35% 65% Regular use of social networks Yes No
- 4. 9% Visited 91% Facebook in same month as travel Yes No
- 5. 16% 84% Visited travel review site Yes No
- 6. Social signals influence search 6 ■ Pages that earn tweets + Facebook shares also correlate well with earning links, and send direct traffic on their own ■ Facebook shares might be more valuable than “Likes”
- 10. =
- 13. Customer 12
- 14. Dominant Impulsive Fast & Ambitious & Enthusiastic Analytical Reliable Slow & Organized & Predictable Head Heart
- 15. 14 Price Proximity Quality
- 16. Price Price Proximity Quality Quality Proximity Dominant Impulsive Fast & Ambitious & Enthusiastic Price Price Proximity Quality Proximity Quality Analytical Reliable Slow & Predictable & Organized Head Heart
- 17. Who are your key influencers? 16 ■ Who’s already talking about you? ■ Who’s “the mayor?” ■ Who else checks in frequently on Facebook, Foursquare?
- 18. What do you want them to do?
- 19. Objectives 18
- 20. 100% 75% 50% 88% 72% 62% 56% 25% 51% 49% 43% 0% Positive Generated exposure for my business Increased traffic/subscribers Improved search rankings Resulted in new business partnerships Generated qualified leads Reduced overall marketing expenses Increased sales
- 21. Example objectives 20 ■ Raise your hotel’s or ■ Increase reservations brand’s profile volume ■ Increase positive reviews ■ Improve customer service ■ Improve search ■ Increase corporate or positioning group business ■ Increase email ■ Improve bottom line subscribers
- 24. Strategies 23
- 26. 25
- 27. 26
- 28. Where to listen 27 Review Sites Social Sharing Blogs
- 30. Are responses important? 29 7% 22% Seeing a management review is important to me 71% Agree Neutral Disagree Source: Forrester/TripAdvisor
- 31. How important? 30 4% If I was considering two comparable 28% properties, the presence of management responses on one 68% would sway me Agree Neutral Disagree Source: Forrester/TripAdvisor
- 33. Dominant Impulsive Fast & Ambitious & Enthusiastic Analytical Reliable Slow & Organized & Predictable Head Heart
- 34. 33
- 35. Positioning 34 ■ Own who you are ■ Position individual product around core messages ■ Reflect core messages in all content and communications ■ Social ■ Email ■ Web
- 37. Story Is... Story Isn’t... Clear Complicated Consistent Scattered Compelling Boring
- 40. Content calendar 39 ■ Develop seasonal content calendar ■ Vary based on location/proximity to events ■ Calendar represents needs of target markets ■ Use website, email, social channels, blogger outreach, PR activities to place message in front of target markets ■ Explore images and video for content delivery
- 41. Content calendar example 40 Winter Spring Summer Fall Romantic getaways/ Bank holiday/beach Leisure Valentine’s Day Spring festivals getaways Home tours Leisure Group New Year’s Eve Fall festivals Home tours Wedding Wedding planning Meet your caterer Plan ahead for next summer “Engagement season” Corporate strategy planning Corporate Annual meetings Golf tournament meetings
- 42. Dr. Peter’s Miracle Social Media Growth Formula 41 1/3rd creation/curation + 2/3 promotion = social media success (probably)
- 43. Metrics 42
- 44. Metrics 43 ■ Followers ■ Press mentions ■ Fans ■ LBM Checkins ■ Friends ■ Influence of followers/ friends ■ Backlinks ■ Engagement ■ Sales ■ Page ranking ■ Referrals ■ SEO results
- 45. Or... 44 ■ How are you measuring the customer saw the message? ■ How are you measuring whether the message achieved the objective?
- 46. Actions 45
- 48. Selecting channels 47 ■ Does it attract your customer? ■ Does it align with your objectives? ■ Does it play to your strengths?
- 53. Example 52
- 64. Results 63 ■ 32% increase in F&B ■ 37% increase in events revenues ■ 75-175 roomnights/month
- 67. Conclusion 65
- 68. Your social media strategy 66 ■ Starts with your customer ■ Declares objectives ■ Outlines strategies ■ Defines success measures ■ And only then selects actions
- 69. Thank you 67 Web: timpeter.com Phone: +1-201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter
Notes de l'éditeur
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n