The document introduces "micro mavens," who are creative entrepreneurs that leverage online publishing and social media to build global personal brands and businesses from home. Micro mavens are subject matter experts in a niche who create and share valuable content. They combine expertise, creativity, social influence, and business skills. The document provides examples of micro mavens and their attitudes of sharing knowledge and connecting with others to build communities around their brands.

1. Welcome to the World of the ‘Micro Maven’
By Trevor Young - @trevoryoung

2. Welcome to the World of the ‘Micro Maven’
From small-time personal
brand to global microbrand!
In 1997, management guru and bestselling author TOM PETERS first put
the concept of personal branding on the
map with a cover story for Fast
Company magazine entitled ‘A brand
called you’.
Fast forward to today …
The concept of the personal brand still
holds true today, but thanks to online
publishing platforms and social
networking technologies, it’s been
enhanced with digital steroids!
@trevoryoung | trevoryoung.me | microdominationbook.com

3. Welcome to the World of the ‘Micro Maven’
A new breed of creative
entrepreneur is born!
The emergence of the social web has
seen the rise and rise of a new breed of
entrepreneur who is creative and
connected, prolific and passionate,
socially savvy and community-minded.
I call them ‘micro mavens’ …
Micro mavens are the product of today’s
ideas economy, fuelled by new media
technologies that allow them to expand
across the virtual globe, winning fans
and advocates – and generating
business – often from the comfort of
their home or on the road somewhere.
@trevoryoung | trevoryoung.me | microdominationbook.com

4. Welcome to the World of the ‘Micro Maven’
Micro mavens are more than experts, they
have authority … and greater visibility!
An expert knows a lot about a particular topic, and there is hardly a
shortage of them. An authority, on the other hand, is someone
people listen to and take notice of, recommend to others and buy
more readily from…and there aren’t anywhere near as
many of them!
@trevoryoung | trevoryoung.me | microdominationbook.com

5. Welcome to the World of the ‘Micro Maven’
Micro mavens:
the sum of many
parts!
Micro mavens are the
sum of many parts –
they are at once
trusted experts and
authorities, creative
entrepreneurs, and
social media and
content marketing
rock stars. It’s this
combination that
m a k e s t h e m
interesting and
unique!
@trevoryoung | trevoryoung.me | microdominationbook.com

6. Welcome to the World of the ‘Micro Maven’
What micro mavens know.
Micro mavens know their niche well.
They are passionate subject matter
experts who have deep knowledge of,
or expertise in, a particular topic or
area of specialisation.
For some micro mavens, this might be
their profession.
Others might focus on a particular
hobby or lifestyle niche.
@trevoryoung | trevoryoung.me | microdominationbook.com

7. Welcome to the World of the ‘Micro Maven’
Here are some examples:
• Brian Solis studies the effect new and emerging
media are having on business, marketing and culture.
• Dan Schawbel is an authority on personal
branding who helps companies better understand,
and harness the talents of, their Gen-Y workforce.
@trevoryoung | trevoryoung.me | microdominationbook.com

8. Welcome to the World of the ‘Micro Maven’
Here are some more examples:
• Natalie Sisson is a global nomad experienced in
running a successful online business while living out
of a suitcase.
• Mother-of-five Nicole Avery is a whiz at home
organization and planning.
@trevoryoung | trevoryoung.me | microdominationbook.com

9. Welcome to the World of the ‘Micro Maven’
And yet more examples!
• Gary Vaynerchuk built a platform around his
passion for wine before growing his reputation as
an entrepreneur and business builder.
• Valerie Khoo effectively combines her three loves
of writing, storytelling and entrepreneurship.
@trevoryoung | trevoryoung.me | microdominationbook.com

10. Welcome to the World of the ‘Micro Maven’
The micro maven has a
‘secret sauce’.
It’s called attitude!
@trevoryoung | trevoryoung.me | microdominationbook.com

11. Welcome to the World of the ‘Micro Maven’
A willingness to share and connect.
Micro mavens have an incredible willingness and desire to share their knowledge and
expertise, as well as connect with people ongoing. Connection and relationships –
building a tribe or community – are what micro mavens are all about. This takes
time and not inconsiderable effort, a price micro mavens are more than willingly
prepared to pay.
@trevoryoung | trevoryoung.me | microdominationbook.com

12. Welcome to the World of the ‘Micro Maven’
What micro mavens do.
Micro mavens are prolific creators. They relentlessly create (and give
away for free!) interesting and valuable content – articles and blog posts,
podcasts, webcasts and online video, webinars etc.
@trevoryoung | trevoryoung.me | microdominationbook.com

13. Welcome to the World of the ‘Micro Maven’
What micro mavens do.
Some micro mavens write books and produce information products such as
e-books and digital training programs.
Others variously speak, train, consult, coach and/or mentor. A few even run
‘old school’ brick-and-mortar businesses.
@trevoryoung | trevoryoung.me | microdominationbook.com

14. Welcome to the World of the ‘Micro Maven’
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Develop your platform
Build your brand
Grow your business
Live your dream
@trevoryoung | trevoryoung.me | microdominationbook.com
Beco
me
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micro
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15. About TREVOR YOUNG
Trevor is an author, speaker, consultant
and adviser on using social media and
content marketing to build your business
and personal brand.
He is a former journalist with two
decades’ experience in public relations
and marketing communications.
Follow Trevor on Twitter - @trevoryoung
http://microdominationbook.com/
http://trevoryoung.me