The document outlines the history and growth of Amy Mascott's social media presence over 10 years, beginning with starting a blog called Teachmama in 2008. It details her expanding use of platforms like Facebook, Twitter, and developing an online community called WeTeach. The goal was to connect with other teachers and mothers, build her brand, and learn new skills along the way.

1. +
social media mama
growing teach mama from the
ground up: blogging, tweeting, liking,
and chatting
social media mama * amy mascott * teachmama.com

2. +
history. . .
8 yrs ago:
10 yrs ago:
- 2nd yr teaching in
- 4th yr teaching in
MCPS
HCPSS
- pregnant
- engaged
* Eudora email, Marks,
Gradebook Plus * First Class, Making
theknot.com The Grade,
storknet.com,
parenting.com
social media mama * amy mascott * teachmama.com

3. +
history. . .
6 yrs ago: 3 yrs ago:
- 20 month old and a - 4, 3, 1 year old
newborn - diapers, bottles,
- tutoring, parenting messes
- Master’s in Reading - Needy friends
* internet, Sesame * Facebook, blog
Workshop, blog-hater, lurker, Twitter lurker,
social media mama * amy mascott * teachmama.com

4. + November 2008. . .
teachmama.com
• Blogger • early html
• godaddy.com
social media mama * amy mascott * teachmama.com

5. +
first post: November 2008
 I’ve finally jumped on the bandwagon of the blogging
world, and, I have to admit, I’m doing it reluctantly and
imperfectly. Being a lover of interaction with people, I
often wondered how bloggers fit their blogging, tweeting,
facebooking, and cyber-interacting into their real lives,
especially those who are full-time, stay-at-home with their
kiddos types. I can barely finish cleaning up the breakfast
dishes, do a load of laundry, or read the newspaper, let
alone actually find time to sit down, relax, and read
someone else’s blog. . . .
 However, I have come to realize that I cannot be an
internet and blog-hater for much longer, or I will be left
behind, and I refuse to be so. So instead of complaining,
I’ve decided to share my world, as nutty and crazy and
unorganized as it is, with others, for three reasons:
social media mama * amy mascott * teachmama.com

6. +
3 reasons for starting the blog:
1. I love teaching. I miss teaching. But I’m forgetting some
really important students.
2. My second reason for throwing myself out there to the
sharks is to help other teachers-turned SAHM’s find ways
of earning some extra money by launching their own
tutoring business.
3. My last reason is that there’s no better way of learning
than by doing. So here I am. . . Maybe you will find
humor in the way I fumble with my early-elementary
knowledge of websites and weblogs, the way I try to
stumble to keep up with the rest.
social media mama * amy mascott * teachmama.com

7. +
goal: develop community
family readers
friends
companies
Teachmama.com
MOMS
Club
conferences
Twitter DC Metro preschool
Moms
social media mama * amy mascott * teachmama.com

8. + June 2009. . .
teachmama re-vamp
• Digital Image Suite • Amazon store
• ads, sponsors, giveaways • 4Shared.com
social media mama * amy mascott * teachmama.com

9. +
goal: carve out my niche
read
write
comment
maintain focus
declare myself the expert
social media mama * amy mascott * teachmama.com

10. +
goal: grow online community
Facebook Twitter:
• fan page • Twitter parties
• RSS • #hashtags
• Invite friends to ‘fan’ / ‘like’ • conversation
build brand
Blog FREElancing
• comments • guest posts, bigger blogs
• conversation • eZines
• linkys, hops, awards • bigger sites: Washington Times
social media mama * amy mascott * teachmama.com

11. +
February 2010. . .
we teach: weteachgroup.com
• ning.com • message blast
• personalized community • newsletter: Mail Chimp
• online forum • sponsors
• 40+ groups, 2900+
members
social media mama * amy mascott * teachmama.com

12. +
goal: learn, connect, grow
teach mama we teach
Twitter Yes! No. . .
Facebook fan page Yes! Yes!
newsletter No. . . Yes!
sponsors Yes! Yes!
eBook No. . . Yes!
discussion Yes! Yes!
social media mama * amy mascott * teachmama.com

13. +
goal: make it easy (for others)
 4Shared: 4shared.com facebook.com/teachmama
 Share documents  Pagemoto-- pagemodo.com
 Apps– RSS Graffiti --
 Scribd: pagemodo.com
scribd.com/teachmama
 Shortstack—
 Create lists, followers, shelf shortstackapp.com/
 Share on Facebook, Twitter  ‘Like’ pages– tag pages,
 Embed documents on site people, events
 YouTube:  Linked In: linkedin.com
youtube.com/teachmama1  online resume
 Share videos
 Facebook:
social media mama * amy mascott * teachmama.com

14. +
goal: make it easy (for me)
 RSS: www.google.com  Slideshows
 read, stay in touch with
others’ blogs  Picnik: www.picnik.com
 Photo editing
 Pinterest:  Connected to Flickr
www.pinterest.com/teachma
ma  HootSuite: hootsuite.com
 Visual, quick!  Schedule tweets
 Schedule FB posts
 Tumblr:
www.teachmama.tumblr.com
 Twitter: twitter.com
 My faves, quick a la blog
 Lists, groups, columns, about
 Followers, tweets, tags
 Triberr: triberr.com
 Join ‘tribes’ auto tweet posts
 Flickr: www.flickr.com
social media mama * amy mascott * teachmama.com

15. +
goal: move onward, upward
Publishing
Growing
Partnering
Speaking
Learning
social media mama * amy mascott * teachmama.com