This program is designed for lawyers/law firms who need a business strategy, but may not want to (or have the money to invest) in a full-blown strategic plan. Setting goals in ninety-day increments has proven to be a very successful tactic for many firms and individual lawyers.

2. Tea Hoffmann, Esq.
The 90 Day Strategy

3. Would you invest?
• Jones, Smith and Dunn, PC
• Founded in 2012
• Three owners
• Oral partnership agreement
• No business plan (to be
developed)
• No marketing plan (to be
developed)
• No marketing budget
• No concrete goals set to measure
success

7. When is no strategy no longer ok?

8. Functions of a Strategic Plan
• Establish direction and distinction
• Move firms from reactive to proactive
• Define purpose and create consistency
• Create a framework for every decision
• Focus resources
• Create longevity of the business
• Create stronger market position
• Improve overall morale and job satisfaction
• Increase profit

9. The Big 6!
• Why do we exist?
• Where are we going?
• How will we conduct ourselves?
• What will we do?
• How will we measure our success?
• What improvements or changes must we make?

13. Defining the Why, What and How
• What is your firm’s reason(s) for existing and what role does each key
constituent play in making that happen?
• Is your “purpose” relevant to your staff, lawyers, clients, and the
community that you serve?
• Are you using your purpose as the basis for all of your
communications?
• Do you weigh your firm’s decisions against its core
values/purpose/mission?

14. Why long term goals
don’t work…
• Never get started
• You have no idea what will
happen in the next 5 years
• Big picture thinking
• Set too many goals
• Blind to what is happening
now

15. The 90 Day Strategy
• What is most important issue facing your firm right now?
• Why is this issue so critical?
• What will happen if this does not take place?
• Who will be impacted if this issue is not addressed?
• Who will be impacted when this issue is addressed?
• What three very specific and planned actions can you take in the next
90 days to address this issue? (Are you committed?)
• What resources will be required?
• What is the time commitment?
• What are the obstacles and how will you overcome them?

16. Barriers to Success
• Fear
• Self-doubt
• Past failure
• Resources
• Self-discipline
• Support team
• Focus
• Lack of Purpose

18. Get started today! The first five attendees who send me a draft of their
90 Day Strategy will receive two free coaching sessions
Thank you!
Tea Hoffmann, Esq.
Law Strategy Corp.
teahoffmann@lawstrategycorp.com
(615) 330-5129