Social Media Content for Male Audience in Fashion

Social Media Content Strategies For the male audience in the Fashion & Luxury

[object Object],[object Object],The fashion industry is quickly learning that men are different from women and they engage and shop their way in the digital sphere.

[object Object],[object Object],“ Men prefer their engagement with us to be more focused on increasing their knowledge of the product.” David Duplantis, Coach’s senior voice president of global Web Style tips from valued experts are appreciated Brand loyal Goal driven shopping “ I think that the male psychology actually resonates better with the digital space than the female one. From a commercial perspective, a lot of guys don’t really like [brick-and-mortar] shopping” Oliver Walsh, founder and CEO of Wednesday London “ Men really like to be inspired or told what to wear and how to wear it. A lot of guys like to learn about other ways to wear what they have.” Mario Muttenthaler, Mr Porter’s head of sales and marketing “ For men, focus is on the utility of the bag, providing a reason for purchase that’s sparked by how the purchase solves a problem or necessity,” Uri Minkoff, Ben Minkoff’s CEO Tactical about their purchases Men want to get to their purchases faster

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[object Object],[object Object],“ When it comes to reaching men, creating a digital message that focuses on reinforcing heritage and lifestyle is key.” David Duplantis, Coach senior president of global Web and Digital Media

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[object Object],[object Object],“ The e-commerce has attempted to duplicate the “best of an in-store shopping experience” by devising sales around specific occasions or needs, such as a “summer wedding,” “date night” or “first interview.” Chris Ventry, general manager of Gilt Man

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[object Object],[object Object],“ Men really like to be inspired or told what to wear and how to wear it. A lot of guys like to learn about other ways to wear what they have.” Mario Muttenthaler, Mr Porter’s head of sales and marketing

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[object Object],[object Object],“ Men appreciate a woman’s point of view when it comes to style.” Mario Muttenthaler, Mr Porter’s head of sales and marketing

Social Media Content for Male Audience in Fashion

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Social Media Content for Male Audience in Fashion

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