DVEU16: Activating Your Digital Strategy

•Télécharger en tant que PPTX, PDF•

0 j'aime•463 vues

Tealium

Mike Knott, Digital Strategist, Tealium

Marketing

© 2016 Tealium Inc. All rights reserved.

© 2016 Tealium Inc. All rights reserved. | 2
Mike Knott
Digital Strategist
Activating Your Digital Strategy
10 Use Cases of Tealium AudienceStream

© 2016 Tealium Inc. All rights reserved. | 3
 Your Customer journey
 Empathy
 Join the dots
It’s the Experience that counts…

© 2016 Tealium Inc. All rights reserved. | 4
Achieving Targeted Marketing
Relevant
Time
Content
Detail
Action
Personalised

© 2016 Tealium Inc. All rights reserved. | 5
Achieving targeted marketing
Rates Time MobileLocation

© 2016 Tealium Inc. All rights reserved. | 6
Creating your use case

© 2016 Tealium Inc. All rights reserved. | 7
Realising your strategy
 Build a solid foundation with your
data layer
 Build up your use cases over time
 Analyse
 Continuous evolution

© 2016 Tealium Inc. All rights reserved. | 9
10 Uses Cases of Tealium AudienceStream
Unified & Optimised
Ad Spend
Multi-channel
Abandonment
Retargeting
Site
Personalisation CRM Enrichment Omnichannel
Enrichment
Message Timing Engagement
& Propensity
Progressive
Profiling
Vendor Testing Mobile / IoT

© 2016 Tealium Inc. All rights reserved. | 10
5 Uses Cases we have deployed today
Site
Personalisation
Message Timing
Progressive
Profiling
Mobile / IoT
Engagement
& Propensity

© 2016 Tealium Inc. All rights reserved. | 11
Message Timing

© 2016 Tealium Inc. All rights reserved. | 12
Site Personalisation

© 2016 Tealium Inc. All rights reserved. | 13
Progressive Profiling

© 2016 Tealium Inc. All rights reserved. | 14
Engagement & Propensity

© 2016 Tealium Inc. All rights reserved. | 15
Mobile IoT

© 2016 Tealium Inc. All rights reserved.
Thank you!

Recommandé

DV 2016: Opening Doors for Your Business with Marketing FlexibilityTealium

DVEU16: Merging MarTech in TravelTealium

DV 2016: Driving Contextual Experiences in the Anonymous EraTealium

DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium

Leveraging the Power of Real-Time DataTealium

DV 2016: Making Sense of the Current Legal LandscapeTealium

DV 2016: Beyond the Technology - Optimizing Your Organization for SuccessTealium

DVEU16: The Pressures of PersonalisationTealium

Recommandé

DV 2016: Opening Doors for Your Business with Marketing FlexibilityTealium

DVEU16: Merging MarTech in TravelTealium

DV 2016: Driving Contextual Experiences in the Anonymous EraTealium

DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium

Leveraging the Power of Real-Time DataTealium

DV 2016: Making Sense of the Current Legal LandscapeTealium

DV 2016: Beyond the Technology - Optimizing Your Organization for SuccessTealium

DVEU16: The Pressures of PersonalisationTealium

DV 2016: Defeating the Multi-Channel Silo ChallengeTealium

Atmospheric Marketing in ActionTealium

Digital Velocity Europe 2015 | TomTom PresentationTealium

DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium

DV 2016: Customer Data - The New Value ExchangeTealium

"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...Tealium

Powering Omnichannel Experiences with Real-Time DataTealium

DV 2016: Building a Culture of Testing and OptimizationTealium

DV 2016: Why Your Organization Needs Data and Analytics GovernanceTealium

Future-Proofing Your Marketing Technology StackTealium

DV 2016: Delivering Better Online Customer Experiences with Offline DataTealium

DVEU16: Digital Transformation in RetailTealium

How to Achieve Omnichannel PersonalisationTealium

Ad:Tech NY Session - Leveraging the Power of First-Party DataTealium

Digital Velocity London 2017 - Tealium Universal Data Hub Use Cases, Danny Mo...Tealium

"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium

DV 2016: The Death of 'Anonymous'Tealium

"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...Tealium

5 Reasons Why Unified Marketing is Not a MythTealium

"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...Tealium

Best Practices for Creating an Optimal Data LakeFujitsu Middle East

How to rock your email marketing with the 6 steps of the email marketing matu...Teradata Marketing Applications

Contenu connexe

Tendances

DV 2016: Defeating the Multi-Channel Silo ChallengeTealium

Atmospheric Marketing in ActionTealium

Digital Velocity Europe 2015 | TomTom PresentationTealium

DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium

DV 2016: Customer Data - The New Value ExchangeTealium

"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...Tealium

Powering Omnichannel Experiences with Real-Time DataTealium

DV 2016: Building a Culture of Testing and OptimizationTealium

DV 2016: Why Your Organization Needs Data and Analytics GovernanceTealium

Future-Proofing Your Marketing Technology StackTealium

DV 2016: Delivering Better Online Customer Experiences with Offline DataTealium

DVEU16: Digital Transformation in RetailTealium

How to Achieve Omnichannel PersonalisationTealium

Ad:Tech NY Session - Leveraging the Power of First-Party DataTealium

Digital Velocity London 2017 - Tealium Universal Data Hub Use Cases, Danny Mo...Tealium

"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium

DV 2016: The Death of 'Anonymous'Tealium

"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...Tealium

5 Reasons Why Unified Marketing is Not a MythTealium

"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...Tealium

Tendances (20)

DV 2016: Defeating the Multi-Channel Silo Challenge

Atmospheric Marketing in Action

Digital Velocity Europe 2015 | TomTom Presentation

DV 2016: The Top 10 - Tealium AudienceStream Use Cases

DV 2016: Customer Data - The New Value Exchange

"How to Create a Practical and Profitable Personalization Strategy" - Brooks ...

Powering Omnichannel Experiences with Real-Time Data

DV 2016: Building a Culture of Testing and Optimization

DV 2016: Why Your Organization Needs Data and Analytics Governance

Future-Proofing Your Marketing Technology Stack

DV 2016: Delivering Better Online Customer Experiences with Offline Data

DVEU16: Digital Transformation in Retail

How to Achieve Omnichannel Personalisation

Ad:Tech NY Session - Leveraging the Power of First-Party Data

Digital Velocity London 2017 - Tealium Universal Data Hub Use Cases, Danny Mo...

"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...

DV 2016: The Death of 'Anonymous'

"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...

5 Reasons Why Unified Marketing is Not a Myth

"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...

Similaire à DVEU16: Activating Your Digital Strategy

Best Practices for Creating an Optimal Data LakeFujitsu Middle East

How to rock your email marketing with the 6 steps of the email marketing matu...Teradata Marketing Applications

[Webinar] Driving The Ultimate Customer Experience With Predictive Marketing ...Mintigo1

Leveraging the Power of First Party DataTealium

Master Cross-Channel Customer RecognitionSignal

How to reach your true (email) potential Adestra

Driving customer obsessed agendaAnastasia Pavlova

The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...IIHEvents

Account Based Marketing + Account Based Sales Development = Account Based E...Engagio

Nurture marketingSalesfusion

Discover your (true) email potential - Danielle WoolleyAdestra

Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima

All About Marketing Automation - What It Is & Why It WorksMarketo

‘Crawl, Walk, Run’ to Personalisation SuccessRachel Wandishin

Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...Acquia

How to Generate Content for Demand and Lead Generation Gabrielle Hailmann

#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...#FlipMyFunnel

Account based marketing 101David Fornelli

Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io

The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt

Similaire à DVEU16: Activating Your Digital Strategy (20)

Best Practices for Creating an Optimal Data Lake

How to rock your email marketing with the 6 steps of the email marketing matu...

[Webinar] Driving The Ultimate Customer Experience With Predictive Marketing ...

Leveraging the Power of First Party Data

Master Cross-Channel Customer Recognition

How to reach your true (email) potential

Driving customer obsessed agenda

The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...

Account Based Marketing + Account Based Sales Development = Account Based E...

Nurture marketing

Discover your (true) email potential - Danielle Woolley

Improving Customer Engagement through Personalisation & Marketing Automation

All About Marketing Automation - What It Is & Why It Works

‘Crawl, Walk, Run’ to Personalisation Success

Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...

How to Generate Content for Demand and Lead Generation

#FlipMyFunnel Atlanta 2016 - Matt Senatore - The Account-Based Marketing Tech...

Account based marketing 101

Forrester Webinar - Individualization Versus Personalization

The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...

Plus de Tealium

2022 State of the CDP: Key Findings for Tackling the New Age of DataTealium

Show Me You Care: Why You Should Be Talking About Privacy and Value-ExchangeTealium

Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...Tealium

Third-Party Cookie Loss Masterclass 2: Dude, What About My DMP?Tealium

Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?Tealium

Tasty Tech: 3 Proven Recipes for Increasing Loyalty and RetentionTealium

Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium

[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer ViewsTealium

[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium

Digital Velocity London 2018 - How to Build Your Company's Core Innovation Ma...Tealium

Digital Velocity London 2018 - Getting to Grips with Global B2B, Julian BrewerTealium

Digital Velocity London - What's The Future for Data Orchestration, Tealium D...Tealium

Digital Velocity London 2018 - How to drive personalisation at a global B2B c...Tealium

Digital Velocity London 2018 - James Morgan, Sainsbury'sTealium

Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...Tealium

Digital Velocity London 2017: Mobile, IOT, CloudTealium

Digital Velocity London 2017: Data Layer Enrichment APITealium

Digital Velocity London 2017: Build Your Own ConnectorTealium

Digital Velocity London 2017: All About The DataTealium

Digital Velocity London 2017: Combining AudienceStream AttributesTealium

Plus de Tealium (20)

2022 State of the CDP: Key Findings for Tackling the New Age of Data

Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange

Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...

Third-Party Cookie Loss Masterclass 2: Dude, What About My DMP?

Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?

Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention

Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life

[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer Views

[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...

Digital Velocity London 2018 - How to Build Your Company's Core Innovation Ma...

Digital Velocity London 2018 - Getting to Grips with Global B2B, Julian Brewer

Digital Velocity London - What's The Future for Data Orchestration, Tealium D...

Digital Velocity London 2018 - How to drive personalisation at a global B2B c...

Digital Velocity London 2018 - James Morgan, Sainsbury's

Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...

Digital Velocity London 2017: Mobile, IOT, Cloud

Digital Velocity London 2017: Data Layer Enrichment API

Digital Velocity London 2017: Build Your Own Connector

Digital Velocity London 2017: All About The Data

Digital Velocity London 2017: Combining AudienceStream Attributes

Dernier

Crypto Quantum Leap - Digital - membership areajaynee G

How consumers use technology and the impacts on their livesMathuraa

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk

The Art of sales from fictional characters.Bharathi sakthi

Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096

The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath

Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow

Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc

The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096

Social Media Marketing Portfolio - Maharsh BendayMaharshBenday

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar

personal branding kit for music businessbrjohnson6

Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman

The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096

Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtakmeghakumariji156

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987

SP Search Term Data Optimization Template.pdfPauleneNicoleLapira

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa

Resumé Karina Perez | Digital StrategistKarina Perez

Dernier (20)

Crypto Quantum Leap - Digital - membership area

How consumers use technology and the impacts on their lives

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

The Art of sales from fictional characters.

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

The seven principles of persuasion by Dr. Robert Cialdini

Discover Ardency Elite: Elevate Your Lifestyle

Aiizennxqc Digital Marketing | SEO & SMM

The 9th May Incident in Pakistan A Turning Point in History.pptx

Social Media Marketing Portfolio - Maharsh Benday

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

personal branding kit for music business

Mastering Affiliate Marketing: A Comprehensive Guide to Success

The Essence of Mothers Celebrating the Heart of the Family.pptx

Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

SP Search Term Data Optimization Template.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Resumé Karina Perez | Digital Strategist

DVEU16: Activating Your Digital Strategy

8. © 2016 Tealium Inc. All rights reserved. | 8 Which data do we need? Which channels / vendors will we use? Which Business KPIs will this satisfy? What is the engagement type? Call to Action Promotion Loyalty Relationship Retention Seasonal Transactional Acquisition Email Address Order Info Customer ID Profile InfoPurchase History Behavioural Data Email Social Web Display Push SMS Mobile Print Affinity Click-through rates Purchase rates Revenue AOV zWeb traffic Segmentation Customer Service Cancellation Rate Defining your use case

9. © 2016 Tealium Inc. All rights reserved. | 9 10 Uses Cases of Tealium AudienceStream Unified & Optimised Ad Spend Multi-channel Abandonment Retargeting Site Personalisation CRM Enrichment Omnichannel Enrichment Message Timing Engagement & Propensity Progressive Profiling Vendor Testing Mobile / IoT