DVJP 2016 - Jeff Lunsford Presents

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Tealium

Tealium's CEO Jeff Lunsford talks about Tealium iQ Tag Management and the Universal Data Hub.

Technologie

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1995 – 2005
デスクトップ Web

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Source: Scott Brinker, ChiefMarTech.com

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2005
モバイル革命

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モバイル
SDK

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2016
IoT革命

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Source: Econsultancy, 2015
2015年：51%の顧客が21+のベンダーを使用

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多すぎるプロファイル – Insightの離れ小島

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バラバラになってしまったカスタマーのデータ© 2015 Tealium Inc. All rights reserved.
|
11

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マーケティング業界における
最大の課題

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実は、解決できます。

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どうやって
解決する?

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Tealiumはサイロを繋ぎます

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Tealiumはチームとツール間のデータを統合します

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自分だけのマーケティングクラウドを構築する

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バリアを取り除く。

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現在
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忠告Email 起動
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未来
• コンサートのチケットをスキャンする
• 空港でチェックインする
• 店に立ち寄る
• 飛行機に搭乗する
• 店頭でクーポンを使用する
• そしてさらに多くの利用方法…

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Tealium アップデート

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Manage tags and vendors
across web and mobile
Own all of your data to fuel
deeper customer insights
爆発的な成長

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