1. Innovation 3 – Aadarsh Pen
Case Study
By
Team Renegade (MICA - II)
Arpita Sahoo | Jagriti Chhateja
Sneha Chaturvedi | Noor Salam Khan
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2. Preface
Greetings from Team Renegade!!!
We would like to take this opportunity to thank Road2Ideas Team for
providing this wonderful opportunity…
We appeal you to “Go Green” with Road2Ideas 2012 and request you not to
print this Case Study unless really needed.
Our presentation theme symbolizes our spirit of “Go Green” Initiative and we
request you to read “Go Green Tip” on Thank You Slide 
Cheers
Team Renegade
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3. Education Technology
 Recent UNICEF report
 Education system in India plagued by
shortages:
 Teachers
 Resources
 Schools
 Classrooms
 India has the world’s largest Visually
Challenged population, which is 15
million out of the 47 million worldwide
 On an average every 3–4 students of a
class suffer from varying levels of
dyslexia.
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4. Aadarsh Pen - Social Revolution in Education System
 ‘The Talking Pen - Multimedia Print
Reader’
 Aadarsh Pvt. Ltd., a trusted name in the
education sector and Central India’s
leading publishing house- introduced
this unique education technology to
revolutionise the current traditional
education pattern and learning process
in India
 Giant leap in the educational
technology, which uses listening skills
along with traditional reading.
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5. Key Features
 In-built speaker
 Camera
 Earphones
 2 GB memory card
 7 hour battery backup
 Can be charged like a cellphone
 No fear of piracy as the text cannot
be copied or scanned.
Aadarsh holds the global patent for the
product.
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6. Insights from Field Team (Primary Research)
Pictures taken on field
Innovation Venue: Nvis Technology Innovation Point of Contact: Mr. Sudhir Puloria
Innovations Snapshot:
•Aadarsh Pen reads the sticker (which is pre-published) on the Book.
•Sticker has a certain code which is recognized by the Pen and the Pen speaks out the corresponding
recorded file.
•For this sticker to work the pre-requisite are : a) The book should be coded with the sticker b) the
corresponding file for the sticker must be downloaded from the Aadarsh website for the respective
books
•The pen should be placed on the sticker in order to hear the content
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7. Process to use
 Technology developed to elevate learning
experience of students by focusing on the
enormous benefits of listening.
 Unique concept where the Pen recites the written
text.
 MPR ‘Talking Pen’ comes with an in-built speaker,
camera and 2 GB memory card
 When the MPR pen is positioned over a book with
MPR codes, it activates the pre-loaded audio files
 A reader is also able to hear the text they are
reading.
 This technology gives a human face through voice
in the learning process, making it interactive,
interesting and educational.
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8. ACHIEVEMENTS
 License holders of International characters
like Barbie and Ben-10 for India & Pakistan
 Hot Wheels, Fisher Price for the Indian
Market, becoming perfect partner for
designing, co-publishing and printing.
 Various national and international NGOs,
Publishers, Government organizations,
International firms and have received most
encouraging feedback from all.
 IEC, UNICEF, IGNOU in talks for using pen to
communicate important issues:
 Sanitation
 Reproductive Health Founder Felicitated
 Malnutrition
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9. AADARSH Pen is UNIQUE because...
 Numerous advantages for the students
 Special needs of the visually challenged population
and people suffering from Dyslexia.
 Empowers volunteers responsible for public service
education or vocational training with technological
proficiency.
 Beneficial for publishers as any book can be printed
in Multiple Languages using multiple downloadable
audio files.
 MPR Books will help in combating the serious threat
of piracy which publishers are facing today.
 Help language learning with improved
pronunciation by countering regional influences.
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10. USP for Bottom of Pyramid
 MPR will foster a self-learning
process, specially in the rural
areas
 Encouraging the students to
work independently in the
absence of teachers or
teacher’s attention
 Heighten results even in a
poor student–teacher ratio.
 Organisations with special
children benefit
 Use of technology in future
by UNICEF to spread
awareness on AIDS
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11. Cost Structure
Every pen by Aadarsh Pen costs Rs. 4500-5000/-
Priced High as Cost will be low when:
Volumes low currently 1.) Volumes increase
2.) Get donors for the pen
3.) Get sponsors for the pen
4.)Cross subsidizing happens
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12. SWOT Analysis
Strength: Weaknesses:
• Useful for Education •Special books required so limitation
•Useful for less privileged, blind, in no. of books connected
suffering from Dyslexia •Priced high Rs.4500-5000/-
•Unique Innovation •Less memory
•Support by Govt,IEC,UNICEF,UGC
Opportunities: Threats:
• To scale up the innovation • New competitors may rise
• Use in many states •Up gradation of technology with
• Can be used for Vocational Training new such products
•Once sponsors, donors and volumes •Commercialization of Product
increase prices low
•Effective Marketing
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13. Stage I – Table Analysis
Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the
parameters outlined in the sandbox, the self assessment scores are:
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14. Stage II - C.K. Prahlad’s Sandbox
HIGH
HIGH MODERATE
HIGH
MODERATE
MODERATE
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15. Combine Study and justifications :
Scale of Innovation :
 The Innovation is capable of being scaled up as it is relevant to a lot of
government schools which have a high rate of absenteeism
 IEC wants to talk about various issues. Printed books are not read
because
 Volunteers have different communication levels
 Transmission loss is there
 So this technology acts as a boon
 For E.g. Aasha NGO works in rural areas.
 Ladies are VIII pass who have to spread health manuals.
Communication is difficult for them as they are less educated and they
are not comfortable to talk bout them
 Here the innovation can be scaled concentrating on for example
Health Sector, likewise Sanitation etc.
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16. Scalability in Figures
Current Status:
 Works in Education Sector in 5 States currently
 5 publishers working with Aadarsh Pen
 5 NGOs aligned with Aadarsh Pen
 20 proposals with government in pipeline
Future:
 100 publishers joining soon
 Plan to come with 1000 books this year
 Fields: Education, Fiction, Entertainment, Dictionary, Language learning
 Want to make pen available free of cost (Rs. 0/-)
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17. Treading the Road2Ideas – Key Recommendations
 Wireless :-
Wireless technology can help to
increase the reach by adding
books and reaching those in
purview of wireless
 Memory Increase :-
Memory can be increased so that
more number of books can be
read.
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18. Way Forward
AADARSH CAPE TOWN BOOK FAIR
 Technology Accessibility
 Technology Up gradation
 Maximize Reach
 Increase Market Share
 Spread Awareness
 Maximize benefits at Bottom of Pyramid
 Boon for patients of Blindness, Less
Vision, Dyslexia
 Spread Use in Music Industry, Graphic
Industry
 Marketing for promotion
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19. Thank You
Go Green Tip :
Walk or bike to work.
This saves on gas and parking costs while improving your
cardiovascular health and reducing your risk of obesity. 
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